Information Management on Web3

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Information Management on Web3
Josh Anderson
April 18, 2023

2
Who I am
• Not a shill; unaffiliated with any NFT
or crypto projects
• Involved with crypto since 2014
• Information Arc...

3
Presentation agenda
• What is Web3?
• What are NFTs?
• What are DAOs?
• Web3 content
• The next era of the web
Agenda

What is Web3?

5
What is Web3?
• Web3 refers to a new era of the World Wide Web
• The idea is to use decentralization and blockchain
tech...

6
Web3 or Web 3.0?
Web3 Web 3.0
Mostly relates to... Blockchain Semantic Web
Goal Decentralized internet Web of machine-re...

7
Web 1.0
• Static web pages
Web 3.0
• Decentralization
• Smart contracts
• Digital wallets
Web 2.0
• Web applications
• U...

8
Should say
"Web3"
Source: https://tinyurl.com/3r3ysmf6
Web 1.0 → Web 2.0 → Web3

What are NFTs?

10
What is an NFT?
• Acronym for “non-fungible token”
• A unique and immutable token on a blockchain
that references some ...

11
Sources: https://tinyurl.com/t7mkdwna, https://tinyurl.com/zck9ztsn, https://tinyurl.com/2p8nyzh2, https://tinyurl.com/...

12
Sources: https://tinyurl.com/6ad8rm96, https://tinyurl.com/58ascbp9, https://tinyurl.com/2p8aupdr, https://tinyurl.com/...

13
Sources: https://tinyurl.com/2a27cj7x, https://tinyurl.com/2tbvv4au, https://tinyurl.com/d37yja5f, https://tinyurl.com/...

14
The unbundling of media
• Smaller, nimbler IP enables creative
reintegration - “Legos” of composable media.
Bored Ape #...

15
The unbundling of media
• Smaller, nimbler IP enables creative
reintegration - “Legos” of composable media.
CryptoKitti...

What are DAOs?

17
Decentralized Autonomous Organizations
(DAOs)
• DAOs are organizations governed by smart
contracts
• Code is law
• User...

18
CityDAO
• CityDAO LLC is an organization that
bought 40 acres of land in Wyoming
• Wyoming legally recognizes DAO
gover...

19
• CityDAO citizenship is sold as NFTs
• Citizen
• Costs about $193 USD
• Voting power
• First Citizen
• Costs about $18...

Web3 content

21
Bounties
Source: https://tinyurl.com/mshs9jnb

22
Proposals
Sources: https://tinyurl.com/62yp92hu, https://tinyurl.com/mv9mudk8

23
• The Chaintale
• Buying the latest NFT in the series gives
you the right to author the next
installment
• CPT-415
• No...

24
• Sell work directly as NFT(s)
• Encode royalties into NFT
• Allow audience to invest in creators.
Investors get divide...

25
Not all NFTs grant copyright
Source: https://tinyurl.com/mr29e7px
• NFT ownership does
not necessarily
indicate copyrig...

26
“Right-clickers”
Sources: https://tinyurl.com/3fab2vnp, https://tinyurl.com/2vhbsv2x

27
Right-clickers miss the point
Sources: https://tinyurl.com/3e44ej2x, https://tinyurl.com/2tvwfyw4, https://tinyurl.com/...

28
NFTs = legitimacy
Sources: Image from Wikipedia entry for Vitalik Buterin. (CC BY 2.0), https://tinyurl.com/bddfr2uc
“W...

29
What is an NFT… really?
Source: https://tinyurl.com/yc7wuszf

30
NFTs expose a problem with HTTP
{
“name": “Herbie Starbelly",
“description": “A friendly OpenSea creature ready to adve...

31
HTTP vs. IPFS
HTTP IPFS
Full name Hypertext Transfer Protocol InterPlanetary File System
Approach Client-server Peer-to...

32
Ted Nelson
• Information technology pioneer
• Founded the first hypertext project,
Project Xanadu®, in 1960
• Envisione...

33
Project Xanadu and the Docuverse
• Described by designer
Maggie Appleton as a
“universe of multi-linked,
version-contro...

34
Old paradigms for hypertext content are
new again
Docuverse
`
Interplanetary File
System
Ever-growing global pool
of im...

35
Is content that is
• about one primary idea, fact, or concept
• easily scannable
• labelled for clear identification an...

36
1. Focus
Limit microcontent to a single subject.
2. Function
Classify microcontent to identify
intended user response.
...

37
• Content will be more transparent than ever
• Previous versions of a piece of content will likely
continue to exist in...

38
• How will blockchain UX be improved?
• Currently they're slow and incredibly expensive
• Sidechains or non-ETH coins m...

The next era of the web

40
The next era of the web
• "Web3" broadly defined as the "next era of the
web" includes
• The metaverse
• Internet of Th...

41
The metaverse
• "Phygital" content blends physical and digital
• Dolce & Gabbana's The Glass Suit sold for $1M in 2021
...

42
Internet of things
• Content marketing can be personalized with
• Environmental data (e.g., weather, temperature)
• Loc...

43
LLMs and AI
• Writing for the language model
• Semantically rich microcontent
• Writing for the prompt
• Prompt enginee...

44
Prompt engineering – text
• Model
• Choose from Ada, Babbage,
Curie, or Davinci
• Temperature and Top P
• Control rando...

45
Prompt engineering – images
How do you prompt Midjourney to get images like these?
"Extreme close up of an eye that is ...

46
Prompt marketplaces

47
Prompt marketplaces

48
Hyper-personalized content
Source: https://tinyurl.com/ytjdey8j

49
Generative content
• Nothing, Forever is a procedurally
generated sitcom based on Seinfeld that
airs 24/7 on Twitch
• D...

50
• Embrace remix culture
• Accept that your content will be fed to AI
• Use microcontent architectures and writing
stand...

51
Web 2.5
• "Web 2.5" refers to companies in the process of
• adapting their business models to Web3
• moving toward payi...

52
• NFTs, working in conjunction with IPFS and
microcontent, may finally enable long-forgotten
visions for how content ca...

Thank You!
Are you ready to upgrade, transform, and future-enable your content?
Contact us and we’ll show you what’s possi...

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