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Lukas Vermeer
Director of Experimentation @ Booking.com
Experimentation Island 2019
One neat trick
to run better
experimen...
Sample Ratio Mismatch
1. Why should we care?
2. How will we know?
3. Who suffers from SRM?
4. What can cause SRM?
5. What ...
Why should
we care?
The pitfalls of
experimenting on the web
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