Modern Graphic Design

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Modern
Graphic

Design

Kimberly
Espinoza

Yekaterina
Lobuzova

Samantha
Gonzalez

San:ago
C...

Modern
Period

•  A
period
in
art
is
created
by
a
common
philosophy
or
goal,
fol...

Modernism
in
Graphic
Design
changed
the
thinking
process
for
communica:on
and
typography....

Designers
of
the
era
of
Modernism
abided
to
strict,
structured
grid
systems
with
em...

Armin
Hofmann

•  Armin
Hoﬀman
was
a
Swiss
Graphic
Designer.

•  He
began
his
career
at
26
tea...

Swiss
Style

Swiss
style
emphasizes
cleanliness,
readability
and
objec:vity.
Hallmarks
of
...

•  Hoﬀman
believed
that
one
of
the
most
eﬃcient
forms
of
communica:on
was
through
a...

AIGA
Medalist

•  Armin
Hofmann
was
awarded
a
AIGA
Medal
in
2011

•  AIGA
Medal
...

Giovanni
Pintori

Background

§  Born
in
Italy
(1912-‐1999)

§  Graphic
,
exhibi:on,
and
industrial
designe...

Contribution
to
Olivetti
Company

§  Joined
company
in
1936

§  Master
of
visually
comm...

Contribution
to
Olivetti
Company

§  Era
of
Corporate
Iden:ty:
compe::on
among
corpora:ons ...

His
Style

§  Master
of
Visual
Communica:on
and
adver:sing
campaigns

§  Abstract
pa]e...

His
Style

Juxtaposi:on
of
photograph
and
Illustra:on

His
Style

Playful
and
poe:c
exploita:on
of
le]erforms.
Remind
viewers
there
was
a
...

His
Style

Used
carefully
chosen
type
design
which
conveys
deep
emo:on,
diﬃcult
concep...

Olivetti
Branding
Designs

§  Most
famous
work:
Olived
Typewriter

§  Pleasant
to
writ...

Other
works
for
Olivetti

Three-‐dimensional
displays
for
store
windows
and
industrial
s...

Other
works
for
Olivetti

Graphically
and
in
three-‐dimensional
form,
telescopes
the
ove...

Life
After
Olivetti

§  AVer
re:rement
from
Olived
established
a
studio
in
Milan

§ ...

Jean
Carlu

Glycodont

• Won contest
• Only poster created with his right hand.
• Easy win- SMILE!

The
Kid

• Poster for Charlie Chaplin’s “The Kid”- His first full-length film.
• First Art Deco poster

Au
Bon
Marche’
(1928
Lithograph)

• Architecture background led to interest in cubism.
• Art Deco lithograp...

America’s
Answer!
Production

• World War Two
• Art Deco in the U.S.
• Federal Art Project
• Museum of Modern Art...

Adolphe
Jean-‐Marie

Mouron
aka
AM

Cassandre

Background

§  Born
in
Ukraine
(1901-‐1968)

§  Moved
from
Ukraine
to
Paris
as
a
yo...

The
beginning
of
his
career

•  The
Popularity
of
posters
helped
him
get
a
job
i...

The
beginning
of
his
career

•  Pi Volo aperitif poster was a big leap from the Boucheron.
•  This poster, ...

The
beginning
of
his
career

A little bit less than a year later came the immortal “L’lntransigeant” truck
...

Alliance
Graphique
and
his
inNluence
on
advertising

Had great success, opened up his own advertising...

Type
Face
Designs

Not only was Cassandre a great designer but also made some influential type faces like
the two...

Type
Face
Designs

In 1937 his most famous type face appeared and was a dedication to his good
friend Charles Pei...

The
Normandie
Poster
(1935)

This was his most famous poster for a French transatlantic cruise.
Uses the enorm...

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