Build a Website That Will Win You More Local Homeowners (Home Servi...

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marketing@surefirelocal.com
How to Build A Website That Will
Win You More Local Homeowners
Home Services Trends in 2018

2
The Surefire Way

3
Hey Google, what’s today’s giveaway?
One lucky attendee will win a Google Home Mini!

4
Meet Your Speaker
Jeff White
VP, Client Services

5
WEBSITES ARE
CONSTANTLY CHANGING

6
Websites Change Constantly
CNN.COM
(2000)

7
Websites Change ConstantlyWebsites Change Constantly
CNN.COM
(2010)

8
Websites Change ConstantlyWebsites Change Constantly
CNN.COM
(2018)

9
TECHNOLOGY THAT POWER
WEBSITES ARE
CONSTANTLY CHANGING

10
Website Technology Also Changes Continuously

11
28% of all websites are
powered by...

13
Your Digital Presence is Powered by Google My Business

14
Searches
“Roofing contractor
near me”
Reads
A few articles on how to pick the
best roofing contractor
Emails
a friend f...

15
Your Website is Your Digital Catcher’s Mitt
YOUR WEBSITE

16
Did you know your business has a Digital Footprint?
● Your website is a part of a digital constellation...or footprint
...

17
Google My Business is Your “Digital Anchor”
● Your business info on Google
○ This is your “digital anchor”
● You are im...

18
Google-Centric / Mobile-Centric World
● 65% of searches are on Google
● 2 trillion (and increasing!) searches/year
● 50...

19
It’s a Google World After All
What Does
Google Want?
To provide quality
search results for
its customers

20
It’s a Google World After All
How You Can Help Google
Create local (geo-tagged) content
Optimize your website for mobil...

21
Search Signals That Influence Your Online Visibility
YOUR
WEBSITE
Recency Relevancy
Proximity
Prominence

22
What Purpose Does
Your Website
Serve?
● Build awareness of your business
● Generate leads
● Answer common customer ques...

23
Your Website Checklist
● NAP: Name, Address & Phone number
● Call-to-Action form at the top of the home page
● Mobile-o...

24
NAP &
CALLS-TO-ACTION

25
NAP
Your business name, address, and phone number MUST be on
your website & the right online directories
● Each occurre...

26
Home Page

27
Address Wrapped in Schema

28
Structured Data

29
An Effective CTA
Make sure your calls to action are uniquely tracked
Make sure you have a contact form near the top of ...

30
If you have a form on
your website...it
needs to be secure!

31
July Deadline for HTTPS

32
July Deadline for HTTPS

33
OPTIMIZE FOR MOBILE

34
Source: Google Webmaster Central Blog: “#MobileMadness: a campaign to help you go mobile-friendly” (posted: Monday, Apr...

35
Proprietary + Confidential
53%
of visits are abandoned
if a mobile site takes
longer than 3 secs to load
Source: Google...

36
Proprietary + Confidential
The average time
it takes to fully load
a mobile page
:24seconds
Source: Google Research, We...

37
Mobile-Friendly Test

38
Accelerated Mobile Pages (AMP)

39
CREATE FRESH & RELEVANT
CONTENT

40
The more content you create, the more often your site gets
indexed by search engines ---- leading to a rise in rankings...

41
Common Pages You Should Consider

42
Our Services

43
Photo Gallery

44
Blog
Create, approve,
manage, and publish
new content to your
website
Education is key

45
CUSTOMERS COME FIRST

46
Keep Visitors Engaged on Your Website
Keep a consistent flow of information from the top of the page to the bottom.
Kee...

47
Consider Live Chat
Live chat helps your
business appear larger,
more customer
service-focused, and on the
forefront of ...

48
SurefireLocal.com 48
Join a Surefire team member for a
one-on-one call and we’ll build
you a new website at no cost to
...

49
OPTIMIZE FOR LOCAL

50
Local SEO Markup: What the Visitor Sees

51
Local SEO Markup: What the Search Engine Sees

52
Local SEO Markup

53
Google Search Console: Location Signals

54
Digging Deeper

55
Use Data to Drive Content

56
Google Search Console’s New Look

57
To Win Online, You Need To...
● Understand basic principles of
online marketing
● Partner with the right marketing
part...

58
Rent vs. Buy
You want to…
● Own your domain name
● Own your website
● Have the freedom to move it whenever you want

59
Key Takeaways
Ensure your website is optimized for mobile and local searches
Include a clear Call-to-Action on your hom...

60
Paid Search
Local SEO
Organic SEO
Your Goal
To build a website and
a digital marketing
strategy that ranks
your website...

61
We’ve just begun to crack the surface of
building a website that generates
referral-quality leads for your business...

62
SurefireLocal.com 62
Join a Surefire team member for a
one-on-one call and we’ll build
you a new website at no cost to
...

63
Hey Google,
who is the lucky winner?
Today’s Google Home Mini winner is…..

HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!

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