Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017

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BRAUMGroup 2@lauralouise90 | #brightonseo

BRAUMGroup 3@lauralouise90 | #brightonseo
what are we going
to be talking about?

BRAUMGroup 4
i’m not a
developer
@lauralouise90 | #brightonseo

BRAUMGroup 5
i’m looking for
the quick wins
@lauralouise90 | #brightonseo

BRAUMGroup 6@lauralouise90 | #brightonseo
search
analytics
report
data
highlighting
crawl
errors
internal
linking
there’s ...

BRAUMGroup 7
crawl
errors
@lauralouise90 | #brightonseo

BRAUMGroup 8
it’s about
more than
simply fixing
them
@lauralouise90 | #brightonseo

BRAUMGroup 9@lauralouise90 | #brightonseo
errors hide
opportunities
find the quality sites
and update the
links.. you can ...

BRAUMGroup 10@lauralouise90 | #brightonseo
look at internal crawl errors too
these are the easiest to take advantage of

BRAUMGroup 11@lauralouise90 | #brightonseo
this is particularly important if
you’ve recently migrated or
changed urls

BRAUMGroup 12@lauralouise90 | #brightonseo
why make life hard for google?
it’s lazy seo...

BRAUMGroup 13
post migration
all internal links changed rather than redirected
@lauralouise90 | #brightonseo

BRAUMGroup 14@lauralouise90 | #brightonseo
use crawl errors for
link opportunities &
change internal
links to correct
vers...

BRAUMGroup 15
internal
linking
@lauralouise90 | #brightonseo

BRAUMGroup 16@lauralouise90 | #brightonseo
search traffic >
internal links
priority pages
should top the list

BRAUMGroup 17@lauralouise90 | #brightonseo
if not, it’s time to interlink
start with related pages and your blog

BRAUMGroup 18@lauralouise90 | #brightonseo
internal links help increase ctr too

BRAUMGroup 19@lauralouise90 | #brightonseo
no footer links….

BRAUMGroup 20@lauralouise90 | #brightonseo
messy, spammy, if anything detrimental and let’s
be honest, does anyone actuall...

BRAUMGroup 21@lauralouise90 | #brightonseo
priority pages
should have the
most internal links
takeaway

BRAUMGroup 22
data
highlighting
@lauralouise90 | #brightonseo

BRAUMGroup 23@lauralouise90 | #brightonseo
try to use schema markup
where possible, but if all else
fails this is a great ...

BRAUMGroup 24@lauralouise90 | #brightonseo
what data
can you
highlight?

BRAUMGroup 25@lauralouise90 | #brightonseo
simple to do
bigger serp
listing
increased ctr

BRAUMGroup 26@lauralouise90 | #brightonseo
and the best thing is……
no coding

BRAUMGroup 27@lauralouise90 | #brightonseo

BRAUMGroup 28@lauralouise90 | #brightonseo
52% increase in visits

BRAUMGroup 29@lauralouise90 | #brightonseo
markup your data
why make it
difficult for google?
takeaway

BRAUMGroup 30
search
analytics
report
@lauralouise90 | #brightonseo

BRAUMGroup 31
this should
be your
best friend
@lauralouise90 | #brightonseo
everything
is actionable

BRAUMGroup 32@lauralouise90 | #brightonseo
use the pages report to find
top performing pages &
potential for improvement

BRAUMGroup 33@lauralouise90 | #brightonseo
you can filter data and layer comparisons
it’s a detailed report of your actual...

BRAUMGroup 34@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?

BRAUMGroup 35@lauralouise90 | #brightonseo
we rank position one and have instant
answers… a look in ga shows it’s profitab...

BRAUMGroup 36@lauralouise90 | #brightonseo
quick wins...
can we improve the cta?
let’s ensure content is up to date
push b...

BRAUMGroup 37@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?

BRAUMGroup 38@lauralouise90 | #brightonseo
mobile results are larger
and include imagery…
desktop does not
quick win
ensur...

BRAUMGroup 39@lauralouise90 | #brightonseo
from one simple
report, i have a list
of quick win
opportunities

BRAUMGroup 40
top five uses
for the search
analytics
reports
@lauralouise90 | #brightonseo

BRAUMGroup 41@lauralouise90 | #brightonseo
check your click through rate, if positioning
is high & ctr is lower than expec...

BRAUMGroup 42@lauralouise90 | #brightonseo
check your rankings for your top 25/50
search queries on desktop and mobile -
a...

BRAUMGroup 43@lauralouise90 | #brightonseo
apply data findings across other
marketing channels, particularly
adwords and s...

BRAUMGroup 44@lauralouise90 | #brightonseo
filter the queries report by questions (who,
what, why, where, when). this will...

BRAUMGroup 45@lauralouise90 | #brightonseo
check trends through
impressions and queries.
this will help you
understand sea...

BRAUMGroup 46@lauralouise90 | #brightonseo
the potential
is endless

BRAUMGroup 47@lauralouise90 | #brightonseo
live, eat & breathe
this report, it has
data for days!
takeaway

BRAUMGroup 48
disavow
@lauralouise90 | #brightonseo

BRAUMGroup 49
not quick
but definitely
a win
@lauralouise90 | #brightonseo

BRAUMGroup 50@lauralouise90 | #brightonseo
september’s penguin
update has made them
more important than ever

BRAUMGroup 51
submitted september, continual benefit
happy penguin, happy client
@lauralouise90 | #brightonseo
disavow
ran...

BRAUMGroup 52@lauralouise90 | #brightonseo
disavows are picked up a lot quicker now
results are seen in less than two weeks

BRAUMGroup 53
new client in jan, disavow, two weeks later
big visibility increases
@lauralouise90 | #brightonseo

BRAUMGroup 54@lauralouise90 | #brightonseo
consider a disavow at
keyword level too
our tests have shown
it works

BRAUMGroup 55@lauralouise90 | #brightonseo
page one
disavowed all anchor
text links for a term with
over 200K searches
ran...

BRAUMGroup 56@lauralouise90 | #brightonseo
keep your disavow
up to date
also focus on
keyword level
takeaway

BRAUMGroup 57@lauralouise90 | #brightonseo
- use the crawl errors report for link
opportunities
- increase internal links ...

BRAUMGroup 58
thank
you
@lauralouise90 | #brightonseo

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