We Are Social | Do The Right Thing: The role of social in COVID-19

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

DO THE
RIGHT
THINGTHE ROLE OF SOCIAL IN COVID -19

MORE PEOPLE ARE ON LOCKDOWN NOW THAN WERE ALIVE DURING WW2.
As we navigate this new situation in real time, people are rea...

What can you talk
about? How will you
make visuals? What
about influencers?
Tactical ways to
make community-
relevant cont...

YOUR COMMUNITY
NEEDS YOU
4
The role of social in covid-19
WE ARE SOCIAL

“An obvious but often
overlooked fact is that a
disaster creates a new
‘community of sufferers’”
DISASTERS AND MENTAL HEAL...

Your community needs you
All of a sudden our lifestyles have become digital. Some of us are spending every
waking moment w...

You need your community
We don’t know how long the crisis will last, but
we do know that brands that find a way
to stay en...

What they’re telling us
Key community observations and take-outs from the pandemic so far.
8
The role of social in covid-1...

listen
act
monitor
The role of social in covid-19
WE ARE SOCIAL

iF YOU HAVE BUILT AN ONLINE COMMUNITY
Social listening can help
you get a real time read on
what’s going on with your
cate...

11
act
The role of social in covid-19
WE ARE SOCIAL
Luxury is now FMCG Retail is now TRADE
Delivery is now
fundraising
Sub...

We all have a role to play.
What’s yours?
13
The role of social in covid-19
WE ARE SOCIAL

Hit
reset
14
The role of social in covid-19
WE ARE SOCIAL

16
Bolster community management on social media
Adapt fast
Review your tone of voice
Be helpful
Make a content plan
Don’t ...

Navigate
the crisis
17
The role of social in covid-19
WE ARE SOCIAL

new normal
TAKE ACTION NOW BUT PLAN FOR THE LONGTERM
There are five stages to a pandemic. Your audience will move
through ...

“...social life in the aftermath
of disaster fulfils many of the
essential human needs that
are missing in the everyday li...

new normal
COMMUNITIES HAVE CLEAR NEEDS AT EACH STAGE
The five stages of the pandemic allow you to scenario plan, listen t...

21
Determine
your role
The role of social in covid-19
WE ARE SOCIAL
listen
act
monitor

STAGE 1: DENIAL
22
The role of social in covid-19
new normalreevaluateadjustmentanxietydenial
To counter denial, communiti...

STAGE 1: DENIAL
WHO’S DOING IT WELL
23
The role of social in covid-19
GLOBAL
Instagram released a StayAtHome sticker in
mu...

STAGE 1: DENIAL
ROLE FOR CONTENT
24
The role of social in covid-19
Adapt creative to reflect life at home (don’t show
soci...

STAGE 2: ANXIETY
25
The role of social in covid-19
new normalreevaluateadjustmentanxietydenial
Communities will try to fee...

“Disaster provides a form of
societal shock, which disrupts
habitual, institutionalized
patterns of behavior and
renders p...

27
The role of social in covid-19
STAGE 2: ANXIETY
WHO’S DOING IT WELL
UK
Uber pledges free rides and food for NHS
workers...

28
The role of social in covid-19
STAGE 2: ANXIETY
ROLE FOR CONTENT
Support audiences who are new to technologies
with ‘ho...

STAGE 3: ADJUSTMENT
29
The role of social in covid-19
new normalreevaluateadjustmentanxietydenial
A period of rapid transi...

31
The role of social in covid-19
STAGE 3: ADJUSTMENT
WHO’S DOING IT WELL #2
US
The Getty Museum in LA throws out a
UGC co...

32
The role of social in covid-19
STAGE 3: ADJUSTMENT
ROLE FOR CONTENT
Do live streaming with lighthearted, inspiring or s...

STAGE 4: REEVALUATE
33
The role of social in covid-19
new normalreevaluateadjustmentanxietydenial
As restrictions ease, co...

34
The role of social in covid-19
STAGE 4: REEVALUATE
WHO’S DOING IT WELL
china
As cities ‘recover’ stores begin to open b...

35
The role of social in covid-19
STAGE 4: REEVALUATE
role for content
Be empathetic.
People will be anxious about returni...

STAGE 5: NEW NORMAL
36
The role of social in covid-19
new normalreevaluateadjustmentanxietydenial
Communities and brands w...

37
The role of social in covid-19
STAGE 5. NEW NORMAL
Thought starters
It’s easy to get caught up in reacting to the curre...

Getting
content right
38
The role of social in covid-19
WE ARE SOCIAL

How do we avoid looking
opportunistic?
39
The role of social in covid-19
WE ARE SOCIAL
Do we go dark?
No. Brands that stay...

40
The role of social in covid-19
Where do I even
start with
content?
Demand for content is increasing in
these six key co...

WHY ARE
INFLUENCERS
IMPORTANT?
41
The role of social in covid-19
Influencers are at the forefront
of engaging with communi...

HOW SHOULD I WORK WITH INFLUENCERS?
We spoke to influencers around the world to understand how the crisis has impacted the...

HOW ELSE CAN WE PRODUCE CREATIVE?
43
The role of social in covid 19
WE ARE SOCIAL
UGC
DESIGN, SOUND,
AR, VR
CREATORS WITH
...

WHAT ABOUT COMMUNITY MANAGEMENT?
Empower your Community Managers
and give them broader social listening
tools. They are th...

The role of social in covid-19
WE ARE SOCIAL
recap
Communities are telling us they need brands right now
Define your role ...

What
next?
46
The role of social in covid-19
WE ARE SOCIAL

As the crisis unfolds we are helping brands keep pace with our new weekly “in
Lockdown” content series examining how Covid...

49
The role of social in covid-19
Thank you

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1041008 views
Storytelling For The Web: Integrate... by Chiara Aliotta 953401 views
Artificial Intelligence, Data and C... by OECD Directorate ... 878211 views
How to Leverage AI to Boost Employe... by SocialHRCamp 369593 views
2024 State of Marketing Report – by... by Marius Sescu 209909 views
Everything You Need To Know About C... by Expeed Software 229563 views

View on Slideshare

1 of 49 Ad

View on Slideshare

1 of 49 Ad