TESLA: UPLOADING THE FUTURE

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It is licensed under the Creative Commons BY-NC-SA license to allow for further
contributions by experts and users in th...

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The mythology of world-changing startups is strong in
Silicon Valley, the eye of the computing and internet
cyclone. Whi...

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Remember: the world is at stake
2016 was the third year in a row reaching record high surface temperatures.
The overwhel...

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And fossil fuels are the main suspects
Our economy
runs on fossil fuels
And it won’t
get better
Of oil is consumed for c...

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At the turn of the century, the worldhad witnessed an electricityrevolutiondriven byscientists and business men in the l...

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The Ford T’s phenomenal success and the development of cheap oil by
Rockefeller killed the electric car dream for a cent...

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Over the last decades, innovation in the car industry has mainly been incremental
innovation: carmakers have mainly focu...

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Tesla is a hybrid company, taking the best from 3
different worlds: the car industry, the software
industry and the ener...

And behind it, a man hoping to accelerate the future
Following the tradition in Silicon Valley
entrepreneurs, Elon Musk is...

How is
Making the future
Happen now?

Developing a
Network
for the future
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Developing a
Global Vision
for the future
Developing an
Industrial System
for the f...

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Developing a
Global Vision
Tesla has developed an ambitious vision for the future of energy and
transportation and uses...

Mark Zuckerberg
Facebook, CEO
The companies that work
are the ones that people
really do care about and
that have a vision...

Let’s dive into Elon Musk’s vision for our future
At its very core a vision is a dream. A dream for a different future.
Op...

Tesla: a vision backed by a pragmatic mission
Before anything else, Tesla was thought as a means to help the world transit...

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Enough solar energy hits the Earth’s
surface in 90 minutes to equal a year’s
worth of worldwide energy consumption
from...

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Communicating the vision from all angles
Elon musk, Sales Rep
Musk gives inspiring keynotes to
share his vision for Tes...

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Creating a community of believers
Tesla is a community-driven company. Just like Apple it sparks fascination for its pr...

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Traditional model
325K
That’s the number of pre-orders
taken for the Model 3 in the week
following its introduction. $3...

Just like Amazon, Tesla invests in its long-term vision rather than looking to generate
margin. Because it keeps increasin...

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Managing investors in its quest for a sustainable future
Because investors believe in Tesla’s long-term vision and futu...

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Attracting the dream team
Raj Singh
Director Hardware Eng.
Ex Director Hardware Eng. @Apple
Franz von Holzhausen
Sr. De...

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One vision to rule them all
Because it shares such an
ambitious vision, Tesla is able to
bring on board a whole network...

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Developing an
Industrial system
To achieve its ambitious vision and reach product perfection,
Tesla has created a compl...

Larry Page
Alphabet Inc., CEO
Rooted in Tesla’s philosophy is a
strong belief that new technologies
can challenge the stat...

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Electric cars have always been seen as underperforming, expensive and unattractive cars.
Consumers and automakers alike...

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Reasoning by analogy means replicating experiences and ideas that are widely accepted. To create Tesla, Musk did not
re...

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No one had ever tried to combine hundreds of lithium-
ion batteries to power a car. Tesla ended up at the
cutting edge ...

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In 2006, Elon Musk released a master plan announcing Tesla’s plan to make electric cars accessible to all, linking all
...

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Starting with a Minimum Viable Product: the Roadster
In 2008, Tesla launched its first car, the Roadster, a sports elec...

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Henry Ford
Ford Founder
To reach the quality, price and production scale he
envisioned for his Model T, Henry Ford buil...

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Tesla: Integrating production to match its ambitions
Integrated Production
• Tesla made an early shift to integration o...

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Building the best cars on the market. And they’re electric.
1st
Safest car in history
(2013)
540km
Max range of 2017 Mo...

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Facing a new challenge: producing a car for the masses
To deliveron its pre-orders, the company must increase productio...

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Automating factories to gain in production scale
Just like Ford in its time, Tesla is reinventing the organization of p...

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Building the largest factory in the world to ensure battery supply
Tesla is growing at a tremendous pace and if it meet...

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Jeff Bezos
Amazon, CEO
Like Amazon, instead of focusing on a supposed “core
Business”, Tesla integrated the whole car u...

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Tesla: expanding along the customer’s journey
Buy Sales Use Servicing Use Insurance
Tesla is disrupting the automotive ...

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The main limitation factorfor electric car sales was the poorrange of cars, due to the performance of the batteries and...

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The acquisition of SolarCity in 2016 gave Tesla the opportunity to offerfull-scale electricity services to its clients....

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Becoming a utility to scale energy production and storage
In addition to its B2C offering, Tesla is building a network ...

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Getting rid of boundaries between markets: a new industrial system by Tesla
Like Ford in his time, Tesla heavily relies...

That grew way bigger than expected
500,000
Cars pre-ordered
+70%
Growth rate in 2016$7Bn
Revenues in 2016
Model Y (…2020)
...

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Building a
Smart Network
More than a product company, Tesla is starting to look more
and more like a transportation and...

Applying the secret recipe of
Silicon Valley startups, Tesla is
including software in all its
products, making them
incred...

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Beyond driving the car, software controls all aspects of the Tesla cars’ operation and experience. There are no
buttons...

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Enabling continuous improvement of cars
Traditional products are on theirway to obsolescence as soon as they leave the ...

Tesla integrated the maintenance of its own cars. Because they are software-powered,
Tesla cars can be monitored in real-t...

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Pushing the car software further, Tesla is developing
Autopilot: an artificially intelligent system aimed at
making aut...

To gather maps and driving data, the core assets to develop autonomous cars, Tesla has a strong advantage over its
competi...

Autonomous cars: a true disruption for the world
The replacement of the horse by a gas engine following Benz’s discovery a...

In the networked world,
[the three most desirable
things] are connections,
connections and
connections.
Venkatesh Rao
Brea...

All Tesla carsare connected and share the same decentralized operating system. Tesla has created a network of
connected an...

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In its Master Plan part Deux, Musk announced his intention to turn Tesla into a mobility company. He unveiled his big p...

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Even if Tesla is selling its latest car ata record $35K
price tag, it remains unaffordable to most citizens.
Building t...

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A new era for fleet owners: autonomous cars as an investment
A study published by the University of Virginia projected ...

Creating a smart energy network
Tesla is creating a network of energy devices and infrastructure. By connecting solar pane...

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Towards distributed utility
Tesla’s Powerpacks and solar farms can be connected to a micro-grid system that makes it po...

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Tesla is building a distributed energy and transportation infrastructure
In a world with limited resources and a fast-g...

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Magnetic
Resources are shared and excess
capacities redistributed. Teslagenerates
revenue from usage of others’ assets ...

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Tesla still faces many hurdles
Production delays
Tesla Model 3 is late on
schedule, and Tesla faces
problems on factory...

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Even its vision to save the environment is questioned
Many researchers are questioning Tesla’s electric revolution. Eac...

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And there’s still a long way to go
Tesla is partly a car company, an energy company and a software company. Yet, compar...

Elon Musk
Tesla, CEO
Winner or not, Tesla has already changed our future
The impact that Tesla will have is fairly
small i...

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Tesla: making electric the new sexy
By proving to the rest of the world that electricvehicles could be sexy, efficient ...

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v
In tomorrow’s automotive value chain, autonomous technology will become a standard. Moreover, controlling the car’s O...

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Entrenching the shift from car ownership to mobility
90%
One car, one owner One car, multiple users
Of vehicles could b...

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And blurring boundaries between industries
As the car industry transforms into the mobility industry, traditional playe...

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Tesla is changing industries beyond automotive and energy
The advent of Tesla’s autonomous and electric cars, combined ...

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And other players are reinventing our future as well
Many disruptors share common traits with
Tesla: a strong vision, i...

Nikola Tesla
Inventor
Let the future tell the
truth, and evaluate each
one according to his work
and accomplishments.
The ...

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6 theorems to guide you in your quest for the future
The status quo is meant to be broken
A bold vision sets a business...

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For a private presentation,
please contact: meet_paris@fabernovel.com
What are you
waiting for ?

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Amaury Botrel
Art Director
DESIGN
-
Kevin Echraghi
Senior Project Analyst
Tom Morisse
Research Manager
RESEARCH
-
Benoi...

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Who we are
We are a “digital native”
organization of a new type,
nourished by a unique culture
and incomparable talents...

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A full stack and digital native company to
identify levers for competitiveness
Stéphane DISTINGUIN
Founder & CEO FABERN...

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