Living on the Edge: Elevating your SEO toolkit to the CDN

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

@NDEMOOR
LIVING ON THE EDGE
Eleva3ng your SEO toolkit to the CDN
NILS DE MOOR // WOORANK //
SLIDESHARE.NET/NDEMOOR

The Rise of the CDN

Source: Cloudflare

Source: Cloudflare

Origin ServerCDN NodeBrowser

Origin ServerBrowser CDN Node
?

Origin ServerBrowser CDN Node

Origin ServerBrowser CDN Node
?

Origin ServerBrowser CDN Node
?

Origin ServerBrowser CDN Node
?
?

Origin ServerBrowser CDN Node

Source: Cloudflare

Speed
Bring content closer to the user

Cost
Data doesn’t travel as much
Less bandwidth = Less cost

Reliability
Increased Redundancy

Security
SSL out of the box
DDoS mitigation

Typically used to cache static file types

CONTENT DELIVERY NETWORK

CONTENT DELIVERY NETWORK

Origin ServerBrowser
Worker
CDN Node

Worker
addEventListener('fetch', event => {
event.respondWith(fetchAndApply(event.request))
})
async function fetchAndAppl...

"SERVERLESS"

"SERVERLESS"

Source: Cloudflare
"EDGE COMPUTING"

"EDGE COMPUTING"

EDGE COMPUTING
SEO
@TaylorDanRW

But why?
Platform
Restrictions
Release
Management
Performance

Release
Management
Performance

Platform
Restrictions

Release
Management

Some examples

addEventListener('fetch', event => {
event.respondWith(handleRequest(event.request));
})
async function handleRequest(requ...

Modify robots.txt
addEventListener('fetch', event => {
event.respondWith(modifyRobots(event.request))
})
async function mo...

addEventListener('fetch', event => {
event.respondWith(bulkRedirects(event.request))
})
const redirects = new Map([
["http...

Security
. . .
response.headers.set('x-frame-options', 'DENY');
response.headers.set('Strict-Transport-Security',
'max-age...

Origin ServerBrowser
Worker
CDN Server
Access Logs
"GET /sample-image.png HTTP/2" 200 1479
"GET /style.css HTTP/2" 200 239...

A/B Testing

Edge SEO Toolbox

Great Power = Great Responsibility
Change
Management
Security
&
Compliance
Debugging Accountability

@ndemoor #brightonSEO

Credits
pexels.com

unsplash.com

cloudﬂare.com

aws.amazon.com/lambda/edge/

trends.google.com/trends

www.ebay.com/itm/S...

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1036216 views
Storytelling For The Web: Integrate... by Chiara Aliotta 948112 views
Artificial Intelligence, Data and C... by OECD Directorate ... 870219 views
How to Leverage AI to Boost Employe... by SocialHRCamp 365506 views
2024 State of Marketing Report – by... by Marius Sescu 207694 views
Everything You Need To Know About C... by Expeed Software 227895 views

View on Slideshare

1 of 48 Ad

View on Slideshare

1 of 48 Ad