The Mobilisation Cookbook: A Greenpeace guide to cooking up people ...

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Written by Emily Hunter
Edited by Michael Silberman and Ted Fickes
Researched by Raquel Munoz and Emily Hunter
Illustrated...

INDEX
WELCOME TO THE MOBILISATION COOKBOOK...................................................................................

CHAPTER 4. VOLUNTEERS: THE MANY FACES OF GREENPEACE .........................................................................

1
WELCOME TO THE MOBILISATION COOKBOOK
Our hope is that this guide serves as a resource you—Greenpeace
staff, volunteers a...

2
No matter how many skilled staff and volunteers we
claim, it will take more than Greenpeace alone to create and
sustain ...

3
OUR HISTORY: THE POWER OF PEOPLE
Greenpeace was started in 1971 by a group of friends with a nutty idea:
put themselves ...

4
OUR CHALLENGE: EMPOWERING PEOPLE
A billion acts of courage are critically
needed to create a better and just future.
Gre...

5
Imagine billions of people realizing that a better world is not just possible,
but that they‖re the ones to make it happ...

6
THE KEY INGREDIENTS
There are many ways to build “people power.” New examples surface almost daily.
But what is “people ...

7
PEOPLE POWER: People, acting individually and collectively, have the power to
create positive change in the world. A “pe...

8
MOBILISING: Effective mobilisation catalyzes power by motivating and
enabling critical masses to act in key moments. Mob...

9
It seems like it is easier than ever to get people
engaged in the twenty-first century, and the political
process seems ...

10
10 WAYS PEOPLE POWER IS CHANGING THE WORLD
CONSUMER PRESSURE CORPORATE PRESSURE
People can directly influence companies...

11
POLITICAL PRESSURE RAISING AWARENESS
There are many ways to influence governments and politicians, all
of which can shi...

12
ORGANISING VOLUNTEERING
Volunteers bring new skills, energy and ideas to a campaign or
organisation (and may also incre...

13
CROWDSOURCING DONATING
10 WAYS PEOPLE POWER IS CHANGING THE WORLD
Donations allow campaigns and organisations to conduc...

14
Behaviour change has been (and remains) a goal of many advocacy
campaigns. Online platforms and social networks are rew...

15
# 01: PEOPLE POWER IN LEBANON
Greenpeace Mediterranean staff in Lebanon knew they had a problem on their hands
when the...

16
WORKING IN AN ENGAGEMENT MODEL
If environmentalism is to be an agent of
necessary social transformation, it will have
t...

17
DESIGNING “PEOPLE-CENTERED” PROJECTS
People-centered campaign design reflects a theory of change in which
people, actin...

18
For tools and practices that help teams work
together better, check out the Integration Toolkit,
MobilisationLab.org/in...

19
To learn more about the Clyde River case, read
Greenpeace Canada’s blog
To learn more about USA’s Movement Support
Hub,...

20
BREADTH & DEPTH OF ENGAGEMENT
Lasting, radical change requires broad and deep engagement. Deep
engagement supports peop...

21
TELLING BIGGER STORIES
Stories shape our lives. They help us make sense of why we are here, what‖s
important and where ...

22
#02: ENGAGING IN THE ARCTIC’S NEW STORY
Read the full case study on our
website: (bit.do/Recipe2)
© Greenpeace / Cris T...

23
New power models are enabled by peer
coordination and the agency of the crowd
- without participation, they are just em...

24
ORGANISING: BUILDING POWER WITH LEADERSHIP
Organising builds leadership and power in a movement. Organisers
identify, r...

25
MOBILISING: CATALYZING POWER WITH THE CROWD
For a good look at how organising and mobilising
applies to organizations, ...

26
THE ENGAGEMENT PYRAMID
When we think about engaging more people more deeply – creating
movement breadth and depth – it‖...

27
Leading: Leads others, engaged becomes the engager. Focuses on training others,
easily confused as staff. Organising ot...

28
#03: ORGANISING AND MOBILISING FOR TURKEY’S OLIVE FARMS
Olive growing is the primary livelihood for people in the Turki...

29
How wonderful it is that nobody need wait
a single moment before starting to improve the
world.
CHAPTER 4. VOLUNTEERS:
...

30
THE MANY EXAMPLES OF VOLUNTEERING
Volunteers bring education, experience and professional skills to an
organisation. Th...

31
#04: VOLUNTEER FIREFIGHTERS CHANGING ATTITUDES IN
RUSSIA
Volunteer firefighters are changing the way Russians feel abou...

32
CHAPTER 5: OPEN CAMPAIGNS
A knotty puzzle may hold a scientist up for a century, when it may be that a
colleague has th...

33
CONCLUSION: HERO AMONG HEROES
33

34
#05: OPEN CAMPAIGNING WITH DETOX OUTDOORS
The Detox Outdoor campaign, a global effort to push great outdoor brands to b...

35
Climate Change. Ocean Acidification. Deforestation.
These are not a single hero‖s problems.
These are not “Greenpeace‖s...

36
Many tools help us engage, organise and mobilise more people more
quickly and more directly than ever before. There are...

37
Greenpeace X (GPx) or Greenpeace Extra, is a grassroots-led
petition platform that enables anyone to start, run, and de...

38
How can we build high performing mobilisation teams and strong
engagement cultures in our offices in order to win bigge...

39
The Mobilisation Cookbook was co-created by the Mobilisation Lab at
Greenpeace and the International Volunteering Lab, ...

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