Packaging Design Conference 12-09

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what is packaging design? packaging design what is the role of the packaging designer ?

what is packaging design ? Introduction Paul Vickers Creative Director/Consultant International branding and design ag...

what is packaging design ? “ Packaging is the design medium that has the greatest global reach and touches billions of ...

what is packaging design ? Think of a piece of packaging design. What is your reason to choose this pack? What are its ...

what is packaging design ? The essential roles and tools of packaging

1 Protection Primary functional role to protect the contents, the product. The simple egg box in recycled, moulded card p...

2 Transportation Again functional, the package serves to help transport, carry, ship and distribute the product what is ...

3 Communication The packs communication role is primordial: how to stand out from the competition, how to communicate an ...

4 The origins of packaging design The first packaging was created by nature: peas in a pod, coconut milk, the banana. Sub...

what is packaging design ? The essential tools of packaging

5 Naming One of the first tools of communication is verbal branding and naming. The name provides a unique identity to t...

8 Structural design and volume A unique structural design can enhance functionality and is also a powerful means for diffe...

9 Texture, tactile design A more rarely used tool but a powerful emotional communicator – texture. The strawberry textur...

10 Materials: constraints and benefits Paper, card Paper and card, the most important material used in packaging and with...

11 Materials: constraints and benefits Plastics, PET, laminates, films Plastics, PET, laminates and films, mostly used fo...

12 Materials: constraints and benefits Glass Glass: transparency, purity, translucence, colours. Recyclable and almost l...

13 Materials: constraints and benefits Metal, aluminium Resistant, protective, the aluminium can creates a controlled atm...

14 Organic, natural alternatives The world’s first packaging was organic and recyclable. We have now come full circle, de...

15 Sustainable packaging Compostable biodegradable natural film used for fresh vegetable packaging by Tesco's UK. Biota m...

16 The retail environment The packaging does not live in a void but in a challenging retail environment where it competes ...

17 The consumer, target audience The consumer is usually but not exclusively a man or a woman, an adult, teen or a child....

18 The message Direct verbal communication Household cleaning agents: a direct functional product, call for a hard hitti...

19 The message Authenticity Wholesome authenticity is communicated on these Tetra Pak’s for Heinz fresh soups with a Far...

20 The message Artisanal, eclectic, handmade J’me for Jamie Oliver communicates a artisanal and quality hand produced im...

21 System and architecture Puzzle – an intuitive system for building recipes and assembling balanced meals. Waitrose che...

22 Symbols, barcodes and consumer data A pack carries a quantity of legal information, symbols and data: Resin recycling ...

23 Interactive, educational A unique pack shape and an interactive educational game – these bottles can be built into end...

24 Fun, humour The humour concept can be taken further to add appeal and emotional communication. The wool is such fun yo...

25 Friendly, convivial These convivial faces make the purchase of a Bell TV less stressful, instead of a technology drive...

26 Minimalist Mac Apple Mac, a design ethos from product, programme and interaction to pack. Mac packaging is minimal a...

27 Rupture of codes Omo Splat – Dirt is good Most packaging conforms to given market codes. Knowing when and how to be...

28 Question the accepted, rethink the structure, the materials, the functionality Is the rectangular two part carton the...

29 Intuitive Shape as message The shape can be the message. A collection of vitamin packs spell out the letter of the v...

30 Innovation Pack structural design and new material innovation brings new ways of packaging to the market. The 360 pap...

31 Innovation in a traditional category Teet flavoured milk drinks. A unique structural design and simple cluster pack cr...

32 Innovation technology New technologies bring new packaging materials and techniques to the market. The Hot energy drin...

33 The packaging life cycle From conception and development, via design and production, the packaging cycle to the shelf a...

what is packaging design ? 34 Excess packaging – the packaging dilemma Supermarkets in an attempt to reduce waste are ...

what is packaging design ? The essential roles and tools of packaging… 35 Packaging reduction and ‘Frustration Free’ p...

36 Packaging and product Carbon Footprints Carbon Footprint information allows the consumer to compare the impact of thei...

37 Unpackaged the concept Unpackaged – an alternative approach where the consumer brings their own packaging to the shop....

what is packaging design ? 38 Cities and States ban plastic beverage bottles Cities around the world are increasingly ...

39 Fair Trade packaging Devloppement Durable Fair Trade, Max Havelaar and Traidcraft are brands committed to fair trade ...

40 Packaging as a social or political message Packaging can perform a social or political role of advocacy. This single d...

41 Packaging as a force for peace Peace Oil is produced in Israel by Jews, Arabs, Bedouin and Druze working together on o...

42 Finally, is it Art? Can packaging design be art? Packaging has the power to be an iconic symbol, think of Andy Warho...

43 Reduce, Reuse, Recycle End of life, new future. what is packaging design ?

44 What is packaging? Case studies what is packaging design ? <ul><li>Case studies </li></ul><ul><li>Danone Jacobs, Si...

45 The creative development team Interaction and professional input from the different specialist that make up the develo...

46 What is packaging? Case studies what is packaging design ? <ul><li>Case studies </li></ul><ul><li>Danone Jacobs, S...

49 Metal tins, flo packs. The vibrancy and impact of the redesigned range. what is packaging design ?

50 What is packaging? Case studies what is packaging design ? <ul><li>Case studies </li></ul><ul><li>Godard Foie Gras,...

51 Godard Foie Gras France Godard logotype, packaging and catalogue before redesign. How design and branding can tota...

52 Godard Foie Gras The business repositioned to communicate authenticity, flavour, quality and regional heritage. wha...

53 Godard packaging what is packaging design ?

54 What is packaging? Case studies what is packaging design ? <ul><li>Case studies </li></ul><ul><li>Danone Splash of...

55 Danone Splash of Fruit Hong Kong, China A new product creation: fruit flavoured mineral water. Development of the bra...

56 What is packaging? Case studies what is packaging design ? <ul><li>Case studies </li></ul><ul><li>Lucibel Lighting...

60 Discuss packaging samples and qualities/failings. what is packaging design ? Questions and answers

Next steps? what is packaging design ?

what is packaging design? packaging design what is the role of the packaging designer ?

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