Digital 2022 April Global Statshot Report (Apr 2022) v01

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THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
APRIL GLOBAL STATSHOT REPORT

!
The findings published in this report use the latest data available at the time of production. This may include revised ...

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL...

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ...

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

GLOBAL HEADLINES

8
7.93 5.32 5.00 4.65
BILLION BILLION BILLION BILLION
57.0% 67.0% 63.0% 58.7%
URBANISATION vs. POPULATION vs. POPULATION v...

9
+1.0% +1.7% +4.1% +7.5%
+79 MILLION +91 MILLION +196 MILLION +326 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-O...

10
20.6% 27.5% 16.1% 15.0% 4.9%
[UNCHANGED] +13.6% (+330 BPS) +13.4% (+190 BPS) +14.5% (+190 BPS) +14.0% (+60 BPS)
96.5% 9...

11
1H 31M 0H 58M 0H 54M 1H 10M
+2.2% (+2 MINS) [UNCHANGED] +3.8% (+2 MINS) [UNCHANGED]
6H 53M 3H 14M 2H 29M 1H 57M
-0.7% (...

C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(...

Hootsuite’s Perspective:
Digital Trends
Three ways to embrace change and gain an edge on social media in 2022
Stretch the ...

INTERNET

15
5.00 63.0% +4.1% 6H 53M 92.4%
BILLION +196 MILLION -0.7% (-3 MINS) -0.4% (-40 BPS)
TOTAL
INTERNET
USERS
INTERNET USERS ...

16
2.6
4.3
6.9
10
21
39
78
121
189
283
416
505
668
784
917
1,040
1,166
1,383
1,578
1,763
1,990
2,177
2,431
2,692
2,916
3,2...

17
4.96 4.48 5.25 5.26
BILLION BILLION BILLION BILLION
62.5% 56.5% 66.2% 66.3%
vs. POPULATION vs. POPULATION vs. POPULATIO...

18
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

19
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

20
99.0%
99.0%
99.0%
98.0%
98.0%
98.0%
97.9%
97.0%
97.0%
96.0%
94.7%
94.0%
94.0%
94.0%
93.0%
93.0%
93.0%
93.0%
92.0%
92.0%...

21
01= BAHRAIN 99.0% 1,757,245
01= DENMARK 99.0% 5,771,237
01= ICELAND 99.0% 341,440
01= IRELAND 99.0% 4,960,744
01= KUWAI...

22
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

23
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

24
01 NORTH KOREA1
99.9% [BLOCKED]
02 ERITREA 92.0% 3,355,000
03 COMOROS 91.5% 826,000
04 CENTRAL AFRICAN REPUBLIC 89.6% 4...

25
CHAD 19.9% 8.4% 46.2% 12.1%
PAPUA NEW GUINEA 20.8% 63.5% 45.3% 19.2%
MADAGASCAR 22.7% 26.9% 53.4% 12.3%
GUINEA-BISSAU 2...

26
61 GUATEMALA 35.81 32.61 34.92
60 NIGER 35.86 22.29 45.34
59 LAOS 37.16 31.60 38.47
58 ZIMBABWE 39.34 33.38 40.80
57 VE...

27
06:40 06:42
06:55 06:55 06:56 06:55 06:57 06:57 06:53
+0.5% +3.2% 0% +0.2% -0.2% +0.5% 0% -1.0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3...

28
10:23
10:19
09:56
09:46
09:46
09:04
08:56
08:49
08:28
08:08
08:03
07:54
07:51
07:50
07:46
07:42
07:40
07:34
07:14
07:11...

29
08:00
07:16
06:40
06:05
05:34
07:22 07:09
06:35
06:03
05:27
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

30
61.7% 28.7% 29.9% 13.9% 12.1%
-6.9% (-460 BPS) -2.4% (-70 BPS) +4.9% (+140 BPS) +3.7% (+50 BPS) -2.4% (-30 BPS)
92.4% 6...

31
98.4%
97.0%
96.9%
96.9%
96.6%
95.7%
95.5%
95.5%
95.5%
95.3%
95.2%
94.9%
94.9%
94.6%
94.4%
94.1%
93.8%
93.8%
93.8%
93.7%...

32
94.9% 93.7% 92.8% 90.9% 89.6%
92.3% 92.2% 92.4% 91.5%
88.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

33
86.8%
86.4%
86.1%
85.6%
84.0%
83.4%
82.9%
82.6%
82.4%
81.0%
80.9%
80.7%
80.7%
80.4%
80.1%
79.7%
79.6%
79.1%
78.9%
78.8%...

34
62.2%
67.9% 68.6% 66.9%
70.1%
62.9%
68.7% 71.0%
74.2%
78.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

35
51.3% 52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7%
+1.4% +1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3%
Q4 Q1 Q2 Q3 Q4 Q1 Q...

36
59.5%
59.4%
59.4%
58.5%
56.9%
56.5%
55.1%
54.7%
54.6%
54.4%
54.1%
53.5%
52.7%
52.4%
52.4%
52.3%
51.9%
51.7%
51.1%
50.7%...

37
59.2%
57.1% 56.0%
51.5%
48.2%
56.6%
54.1% 53.4%
48.8%
45.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

38
29.91 +40.6% 61.08 +33.7%
8.54 +13.3% 25.90 +38.5%
29 -3.3% 10 -9.1%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-O...

39
133.51
116.51
107.81
94.64
94.17
87.76
75.40
74.15
72.56
64.53
63.99
63.29
59.25
56.77
55.63
53.52
52.18
51.74
47.36
47...

40
138 PALESTINE 5.34 +0.2% 2.22 33
137 AFGHANISTAN 5.39 +36.5% 1.91 37
136 VENEZUELA 5.98 +28.9% 3.16 33
135 SUDAN 6.81 -...

41
195.38
185.71
163.30
162.47
154.81
147.23
136.08
135.40
118.82
116.98
113.48
110.99
107.86
107.80
105.29
103.05
102.56
...

42
177 AFGHANISTAN 1.63 -19.7% 1.72 28
176 CUBA 1.91 +25.7% 0.87 122
175 TURKMENISTAN 2.05 +16.5% 0.76 28
174 YEMEN 2.64 +...

43
01 CHILE 197.81 MBPS 21.21 MBPS 9.3 : 1
02 THAILAND 185.71 MBPS 32.52 MBPS 5.7 : 1
03 PANAMA 94.46 MBPS 16.67 MBPS 5.7 ...

44
60.2%
54.7%
52.3%
50.3%
50.0%
46.4%
45.1%
44.8%
41.8%
41.0%
36.8%
35.0%
33.9%
31.0%
29.7%
29.5%
FINDING INFORMATION
STA...

45
95.7%
95.2%
82.4%
57.1%
56.0%
49.8%
47.1%
41.4%
41.2%
40.7%
34.4%
29.2%
28.9%
26.9%
26.6%
24.5%
CHAT AND MESSAGING
SOCI...

46
2.82% 2.22% 0.82% 3.32%
-13.8% (-45 BPS) +4.2% (+9 BPS) -39.7% (-54 BPS) +14.9% (+43 BPS)
64.53% 18.84% 4.05% 3.40%
+0....

47
11 XNXX.COM 2.49B 671M 10M 32S 6.50
12 FANDOM.COM 2.48B 775M 12M 21S 2.90
13 YAHOO.COM 2.45B 543M 15M 48S 3.29
14 APPLE...

48
11 WHATSAPP.COM 3M 15S 1.55
12 XNXX.COM 8M 44S 11.38
13 YAHOO.CO.JP 8M 46S 6.75
14 AMAZON.COM 6M 54S 8.74
15 LIVE.COM 7...

49
11 AMAZON.COM 10M 19S 9.66
12 ZHIHU.COM 6M 20S 5.24
13 WHATSAPP.COM 3M 08S 1.12
14 LINKEDIN.COM 9M 47S 8.37
15 REDDIT.C...

50
56.43% 41.14% 2.40% 0.04%
+4.2% -4.1% -15.5% -50.0%
+225 BPS -176 BPS -44 BPS -4 BPS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR C...

51
85.7%
77.4%
75.9%
75.5%
74.9%
74.8%
73.5%
69.8%
66.6%
65.1%
63.9%
61.9%
61.5%
60.7%
59.7%
59.6%
57.2%
56.5%
56.4%
56.4%...

52
51.9% 51.5% 50.8% 52.2%
54.8% 55.1% 55.7% 54.4% 55.8%
-0.8% -1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6%
Q1 Q2 Q3 Q4 Q1 Q2...

53
91.87% 3.10% 1.40% 1.43% 0.84%
-0.4% (-39 BPS) +35.4% (+81 BPS) -4.8% (-7 BPS) -5.9% (-9 BPS) +47.4% (+27 BPS)
0.69% 0....

54
11 WHATSAPP WEB 29
12 TIEMPO 25
13 GMAIL 24
14 IPHONE 24
15 TWITTER 24
16 CLIMA 21
17 WORDLE 21
18 TRADUCTOR 20
19 UKRA...

55
30.7%
26.8%
26.7%
23.7%
23.5%
22.9%
22.0%
21.5%
21.4%
21.4%
21.4%
21.3%
20.1%
19.1%
18.7%
18.4%
18.4%
18.3%
17.9%
16.7%...

56
23.0%
23.8%
22.3%
18.7%
16.7%
24.1% 23.8%
22.0%
18.5%
17.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

57
51.4%
49.9%
49.5%
44.3%
40.5%
37.4%
36.8%
35.1%
34.5%
34.3%
32.9%
31.3%
29.9%
29.3%
28.8%
27.9%
27.7%
27.4%
27.0%
27.0%...

58
34.9%
31.4%
29.8%
24.7%
20.5%
32.3%
29.7% 29.9%
24.4%
19.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

59
55.0%
52.0%
49.9%
49.3%
46.9%
46.3%
45.4%
43.9%
43.5%
42.2%
42.1%
41.3%
40.3%
40.1%
38.2%
38.0%
37.2%
37.0%
35.5%
35.4%...

60
39.3%
30.7%
27.7%
24.0%
20.8%
35.1%
31.1%
29.9%
27.7%
24.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

61
11 ITALIAN 1.2% 0.9%
12 ARABIC 1.2% 4.9%
13 DUTCH (INC. FLEMISH) 1.0% 0.4%
14 POLISH 0.9% 0.5%
15 INDONESIAN 0.7% 2.5%
...

62
29.8% 27.4% 27.1% 26.3% 25.6%
91.4% 51.0% 36.7% 30.6% 29.5%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHL...

63
69.8%
66.3%
61.6%
61.5%
60.5%
58.5%
57.3%
55.3%
53.7%
53.6%
53.3%
53.0%
53.0%
52.7%
48.7%
46.9%
46.4%
46.2%
45.6%
45.6%...

64
53.4%
47.3% 45.8%
40.5%
35.9%
50.6%
47.4%
45.5%
42.7%
37.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

65
56.5%
38.5%
33.8%
32.1%
31.8%
29.6%
29.5%
29.3%
29.1%
28.6%
28.4%
27.9%
25.6%
24.7%
23.5%
23.0%
22.4%
22.2%
21.7%
20.8%...

66
38.5%
31.7%
24.6%
18.1%
13.0%
28.4%
26.3%
22.4%
16.3%
11.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

67
99.2%
98.4%
98.3%
97.6%
97.3%
97.3%
97.3%
96.9%
96.9%
96.7%
96.6%
96.3%
95.8%
95.7%
95.7%
95.6%
95.2%
95.0%
94.3%
94.1%...

68
95.5% 94.2% 92.2%
87.0%
82.2%
95.3% 93.7% 92.9% 89.8%
84.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

69
01 THE ADAM PROJECT U.S.A. 3,722
02 BLACK CRAB SWEDEN 3,127
03 IN GOOD HANDS TURKEY 2,342
04 6 UNDERGROUND U.S.A. 1,772...

70
01 TURNING RED U.S.A. 3,135
02 ENCANTO U.S.A. 2,706
03 MOANA U.S.A. 1,535
04
THE ICE AGE ADVENTURES
OF BUCK WILD
U.S.A....

71
39.2% 22.2% 20.3% 20.0%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
...

72
01 DADDY YANKEE – “LEGENDADDY”
02 OLIVIA RODRIGO – “SOUR”
03 DOJA CAT – ”PLANET HER”
04 MACHINE GUN KELLY – “MAINSTREAM...

73
39.0%
35.2%
34.3%
27.6%
27.4%
25.7%
24.1%
23.1%
22.5%
22.2%
21.9%
21.6%
21.5%
21.4%
21.2%
20.9%
20.7%
20.3%
20.3%
19.5%...

74
24.0%
22.5%
19.3%
17.4%
14.8%
22.0% 21.7%
19.9%
16.5%
13.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

75
16.1% 12.7% 9.4% 8.1%
83.3% 67.0% 37.0% 25.3%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEA...

76
96.7%
95.4%
93.6%
93.0%
92.6%
92.3%
91.8%
91.6%
91.2%
89.7%
89.6%
88.9%
88.7%
88.3%
88.3%
87.5%
86.2%
85.1%
85.0%
83.3%...

77
86.9% 85.7%
82.0%
75.0%
67.1%
90.5% 88.9% 86.1%
79.0%
69.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

78
01:56
01:44
01:32
01:27
01:27
01:23
01:22
01:20
01:19
01:19
01:14
01:12
01:11
01:10
01:08
01:07
01:07
01:07
01:06
01:05...

79
01:04
01:17
01:07
00:50
00:34
01:28
01:32
01:13
00:50
00:32
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

80
24.3%
24.0%
23.7%
21.7%
20.3%
20.1%
19.3%
19.1%
18.7%
16.3%
16.3%
16.2%
16.0%
16.0%
15.0%
14.7%
14.0%
13.4%
13.3%
13.3%...

81
10.2%
18.0% 17.7%
14.3%
12.3%
11.1%
17.7%
17.0%
15.7% 15.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

82
66.3%
66.1%
59.0%
58.1%
57.9%
56.1%
56.0%
55.6%
55.3%
54.6%
52.7%
51.9%
51.2%
50.9%
50.2%
49.8%
49.1%
48.7%
48.4%
48.0%...

83
47.1% 47.7% 46.9%
42.6%
40.8%
46.2% 46.8%
49.7%
47.6%
45.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

84
52.1%
48.8%
47.2%
46.4%
45.5%
44.8%
44.1%
44.1%
42.8%
41.3%
41.1%
40.8%
40.4%
39.9%
39.9%
39.8%
38.4%
37.8%
37.4%
37.1%...

85
22.8%
28.2%
29.6%
30.8%
33.3%
23.6%
29.1%
31.7%
34.4%
38.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

86
23.8%
22.7%
20.4%
20.3%
19.5%
18.5%
17.9%
17.4%
16.0%
14.2%
14.1%
13.8%
13.7%
13.7%
13.5%
13.4%
13.3%
13.1%
12.9%
12.4%...

87
7.3%
10.4%
8.7%
6.6%
4.6%
13.9%
15.5%
13.0%
9.9%
6.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEA...

88
40.3%
38.0%
37.2%
36.2%
34.4%
34.1%
32.2%
32.1%
31.6%
30.9%
28.3%
28.1%
27.1%
26.7%
25.9%
25.9%
25.2%
24.9%
24.3%
24.0%...

89
28.3%
29.7% 29.0%
26.6% 25.9%
22.8%
24.5% 24.6% 23.7%
21.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

90
52.4%
50.8%
48.4%
46.4%
42.7%
42.7%
42.7%
42.5%
41.4%
41.3%
41.3%
40.8%
40.4%
40.4%
40.3%
39.9%
38.1%
38.0%
37.9%
37.7%...

91
35.5%
32.5% 31.9%
37.1%
41.0%
30.4% 29.9%
31.6%
34.4%
39.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

92
42.2%
40.7%
38.9%
34.5%
33.0%
32.4%
31.6%
30.0%
29.4%
27.7%
27.2%
26.9%
25.8%
25.7%
25.7%
25.4%
25.4%
25.2%
25.0%
24.5%...

93
24.5%
26.2%
23.1%
18.7%
15.0%
36.2%
33.7%
31.0%
27.3%
22.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(...

6
):3098-323*8,)-28)62)8
8LIXIVQ;IFLEWVIGIRXP]XVMGOPIHMRXSTYFPMGHMWGSYVWI'YVVIRXP]QSVISJ
ERMHIEXLEREXERKMFPITPEXJSVQ[IFMWR...

HIGIRXVEPM^IHEYXSRSQSYWSVKERM^EXMSRW
EVIQSFMPMWMRKXSGVIEXIQSVI
XVERWTEVIRXJSVQWSJTLMPERXLVST]
8STEVXMGMTEXIMRXLMWJEWXKVS[M...

DIGITAL IN THE WORKPLACE

96
95.1%
OVERALL
77.3%
DAILY
94.7%
OVERALL
90.6%
OVERALL
72.8%
DAILY
86.8%
OVERALL
70.0%
DAILY
86.5%
OVERALL
55.5%
DAILY
8...

97
95.2%
OVERALL
95.6%
OVERALL
95.1%
OVERALL
93.3%
OVERALL 89.3%
OVERALL
93.5%
OVERALL
96.9%
OVERALL
95.7%
OVERALL 92.1%
O...

98
92.2%
OVERALL 88.9%
OVERALL
87.3%
OVERALL
78.7%
OVERALL
67.2%
OVERALL
92.9%
OVERALL
92.9%
OVERALL 88.8%
OVERALL
78.7%
O...

99
88.8%
OVERALL 85.7%
OVERALL 82.7%
OVERALL
73.3%
OVERALL
55.4%
OVERALL
90.4%
OVERALL
89.6%
OVERALL 85.7%
OVERALL
73.7%
O...

100
45.5%
42.2%
41.3%
41.2%
40.9%
40.5%
40.4%
38.9%
37.8%
37.0%
36.1%
35.7%
35.4%
34.3%
34.2%
29.2%
CONFERENCES, TRADE SHO...

101
91.2%
90.0%
89.9%
89.1%
88.4%
88.3%
87.4%
83.7%
79.6%
78.8%
76.2%
74.6%
74.3%
73.2%
71.8%
64.4%
RECOMMENDATIONS FROM E...

102
67.9%
61.4%
53.6%
48.9%
36.9%
34.5%
25.3%
17.7%
17.7%
14.6%
13.9%
13.1%
12.8%
11.6%
8.1%
7.6%
3.0%
0.9%
0.6%
4.6%
YOUT...

103
45.5%
40.3%
35.0%
34.1%
31.2%
30.5%
25.0%
19.7%
16.2%
16.0%
16.0%
15.9%
15.4%
15.1%
14.6%
14.5%
14.4%
10.8%
CHINA
INDO...

104
52.0%
46.1%
40.7%
35.6%
33.4%
28.5%
20.8%
19.8%
9.8%
8.9%
8.8%
8.8%
8.3%
6.3%
5.7%
5.7%
1.7%
1.2%
0.7%
FACEBOOK
WHATSA...

105
23.6%
18.9%
17.6%
13.8%
13.7%
12.0%
8.2%
5.9%
3.7%
3.1%
2.9%
2.9%
2.6%
2.2%
2.1%
1.8%
0.6%
0.3%
0.2%
FACEBOOK
INSTAGRA...

106
16.8%
13.8%
13.7%
9.4%
7.2%
6.6%
5.8%
4.0%
2.6%
2.5%
2.2%
2.1%
2.1%
1.4%
1.4%
1.3%
0.4%
0.2%
0.1%
FACEBOOK
INSTAGRAM
W...

108
58.7% 75.1% 93.1% 45.8% 54.2%
4.65 +0.7% +7.5% 2H 29M 7.4
BILLION +32 MILLION +326 MILLION YOY: +4.9% (+7M)
90
SOCIAL ...

109
3.81
3.96
4.14 4.20 4.33 4.48 4.55 4.62 4.65
+3.9% +4.6% +1.5% +3.1% +3.4% +1.6% +1.7% +0.7%
APR JUL OCT JAN APR JUL O...

110
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

111
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

112
114.8%
91.6%
91.1%
90.7%
90.5%
90.2%
89.0%
89.0%
88.0%
87.1%
86.9%
86.7%
86.5%
86.1%
85.3%
84.8%
84.3%
84.2%
83.7%
83....

113
229 NORTH KOREA [N/A] [BLOCKED]
228 ERITREA 0.3% 10,850
227 NIGER 2.6% 680,600
226 CENTRAL AFRICAN REPUBLIC 2.9% 146,3...

114
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

115
415
468
532
588
624
666
720
792
872*
981 1,007
+12.7% +13.8% +10.5% +6.2% +6.8% +8.1% +9.9% +10.1% +12.6% +2.6%
DEC DE...

116
04:49
04:01
03:56
03:47
03:41
03:32
03:26
03:25
03:22
03:19
03:12
03:11
03:06
03:00
02:52
02:43
02:43
02:40
02:34
02:3...

117
03:11
02:52
02:31
02:04
01:43
02:40
02:34
02:20
01:50
01:29
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

118
02:29
02:23
02:30
02:25 02:22 02:24 02:27 02:28 02:29
-4.0% +4.9% -3.3% -2.1% +1.4% +2.1% +0.7% +0.7%
Q4 Q1 Q2 Q3 Q4 Q...

119
40.8%
40.3%
38.7%
38.5%
38.4%
38.1%
38.1%
37.8%
37.8%
37.7%
37.6%
36.4%
36.2%
36.1%
36.0%
35.9%
34.5%
33.9%
33.1%
32.8...

120
39.8% 39.4%
37.8%
34.0%
30.8%
36.2% 35.9% 35.4%
30.3%
27.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

121
37.3%
35.6% 36.1%
34.9% 34.1% 34.7% 35.3% 35.5% 36.1%
-4.5% +1.6% -3.3% -2.3% +1.7% +1.6% +0.7% +1.7%
Q4 Q1 Q2 Q3 Q4 Q...

122
47.5%
36.6%
34.8%
31.0%
29.2%
27.6%
26.6%
23.7%
23.7%
23.7%
22.8%
22.5%
22.1%
21.9%
21.4%
21.3%
KEEPING IN TOUCH WITH ...

123
2,912
2,562
2,000
1,452
1,268
1,000
1,000
613
589
578
573
552
550
465
431
430
300
FACEBOOK1
YOUTUBE2
WHATSAPP1
*
INSTA...

124
8.7
8.6
8.4
8.3
8.2
8.1
8.1
8.0
8.0
8.0
7.9
7.7
7.6
7.5
7.4
7.4
7.3
7.3
7.3
7.2
7.2
6.8
6.8
6.8
6.7
6.7
6.6
6.4
6.4
6....

125
8.1 8.0
7.3
6.4
5.6
7.9 7.8
7.3
6.4
5.6
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 6...

126
UNIQUE TO
PLATFORM
ALSO USING
FACEBOOK
ALSO USING
YOUTUBE
ALSO USING
WHATSAPP
ALSO USING
INSTAGRAM
ALSO USING
TIKTOK
A...

127
16.6%
14.9%
14.9%
12.3%
5.0%
4.6%
3.2%
2.7%
2.0%
1.9%
1.7%
1.5%
1.4%
1.3%
1.1%
1.0%
WHATSAPP
FACEBOOK
INSTAGRAM
WECHAT...

128
WHATSAPP 15.6% 17.1% 18.2% 20.4% 20.6%
FACEBOOK 11.4% 16.6% 17.8% 18.4% 19.0%
INSTAGRAM 22.7% 14.1% 8.9% 6.5% 4.9%
WEC...

129
SOCIAL MEDIA
PLATFORM
LOOK FOR FUNNY OR
ENTERTAINING CONTENT
FOLLOW OR RESEARCH
BRANDS AND PRODUCTS
KEEP UP TO DATE WI...

130
16.1% 15.8% 14.4% 10.3%
75.4% 43.7% 21.6% 17.2%
ANY KIND OF SOCIAL
MEDIA PLATFORM
SOCIAL
NETWORKS
QUESTION ANSWER
SIT...

131
73.5%
72.6%
67.4%
64.7%
63.6%
63.4%
62.6%
61.5%
60.6%
59.7%
59.5%
59.2%
52.4%
52.2%
51.1%
51.1%
50.3%
49.0%
47.3%
46.9...

132
52.1%
49.3%
44.6%
36.6%
30.5%
46.2% 46.1%
42.0%
36.6%
28.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

133
0.73% 0.36% 0.28% 0.13% 0.06%
+46.0% (+23 BPS) +9.1% (+3 BPS) -6.7% (-2 BP) [UNCHANGED] +20.0% (+1.0 BPS)
73.44% 7.22%...

134
46.0%
30.3%
28.7%
28.0%
27.5%
25.3%
23.0%
22.5%
22.2%
21.5%
20.6%
19.6%
17.5%
17.4%
17.4%
17.3%
FRIENDS, FAMILY, OR OT...

135
47.0%
43.5%
40.8%
38.3%
33.6%
32.9%
32.9%
31.3%
30.6%
30.1%
30.0%
27.6%
27.2%
26.6%
26.1%
25.7%
25.2%
23.9%
23.3%
22.7...

136
34.6%
26.7%
21.7%
16.0%
11.8%
25.5%
23.0%
19.1%
15.6%
10.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

137
43.8%
39.2%
35.9%
35.3%
33.4%
33.1%
32.5%
30.4%
29.5%
29.3%
29.1%
28.3%
27.7%
26.8%
22.6%
22.5%
21.3%
21.2%
21.2%
20.5...

138
22.0%
24.2%
23.2%
18.7%
13.7%
20.7%
25.6% 25.7%
23.1%
18.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

139
57.3%
56.0%
54.7%
53.5%
53.2%
53.0%
52.8%
51.8%
49.9%
49.6%
47.9%
47.5%
47.5%
47.1%
44.6%
44.5%
42.5%
41.5%
40.7%
40.6...

140
32.7%
35.2%
36.4% 35.7% 36.2%
31.3%
35.5% 36.5% 35.7% 36.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

143
58.2% 47.0% 66.2% 72.4%
2.91 36.7% +0.07% +4.1%
BILLION +2 MILLION +115 MILLION
90
TOTAL FACEBOOK MAU
vs. TOTAL INTERN...

144
2.50 2.60 2.70 2.74 2.80 2.85 2.90 2.91 2.91
+4.2% +3.8% +1.4% +2.1% +2.0% +1.5% +0.5% +0.1%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q...

145
42.8% 34.6% 43.2% 56.8%
2.14 27.0% +1.5% [N/A]
BILLION +32 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
vs. TOTAL INT...

146
2.02 2.09 2.14 2.18 2.21 2.25 2.28
2.11 2.14
+3.3% +2.2% +2.2% +1.2% +1.8% +1.1% [N/A] +1.5%
APR JUN OCT JAN APR JUN O...

147
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

148
2.4%
9.2%
12.2%
8.1%
5.2%
3.5%
2.8%
3.2%
13.2%
17.8%
10.6%
5.9%
3.3%
2.5%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

149
103.3%
90.9%
89.6%
89.0%
85.6%
84.6%
81.6%
78.8%
77.2%
74.7%
71.7%
70.4%
69.8%
68.3%
68.2%
67.0%
66.3%
66.3%
65.7%
65....

150
11 PAKISTAN 44,850,000 28.2%
12 COLOMBIA 35,850,000 85.6%
13 U.K. 35,450,000 61.1%
14 TURKEY 34,400,000 50.4%
15 FRANC...

151
11 VIETNAM 89.6% 70,650,000
12 MEXICO 89.0% 91,400,000
13 ARUBA 88.0% 80,750
14 QATAR 86.0% 2,250,000
15 GEORGIA 85.7%...

152
43.0% 57.0% 48.9% 51.1% 44.8% 55.2% 49.8% 50.2% 34.7% 65.3%
1.16 663.1 564.6 493.9 125.0
BILLION MILLION MILLION MILLI...

153
1.68 31.0% 17.0% 50.5% 1.5%
AVERAGE NUMBER OF
PAGE POSTS PER DAY
PHOTO POSTS’ SHARE
OF TOTAL PAGE POSTS
VIDEO POSTS’ S...

154
0.06% 0.10% 0.07% 0.03% 0.10%
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: ALL POST TYPES
AVERAGE FACEBOOK POST
EN...

155
0.27% 0.18% 0.04%
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE: PAGES
WITH FEWER THAN 10,000 FANS
AVERAGE FACEBOOK PAGE ...

YOUTUBE

157
2.09 37.6% 46.1% 53.9%
BILLION
2.56 32.3% 51.2% +11.9%
BILLION +271 MILLION
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTUBE ...

158
6.0%
8.6%
7.5%
5.7%
4.5%
5.4%
8.5%
11.6%
9.0%
6.2%
4.4% 4.3%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 ...

159
94.9%
94.0%
93.8%
93.7%
93.2%
92.1%
91.9%
91.8%
91.7%
91.6%
91.5%
91.3%
91.0%
90.5%
89.1%
88.6%
88.2%
88.0%
87.8%
87.3...

160
11 U.K. 57,600,000 92.1%
12 TURKEY 57,400,000 72.8%
13 PHILIPPINES 56,500,000 60.9%
14 FRANCE 52,600,000 88.2%
15 SOUT...

161
11 SPAIN 91.6% 40,700,000
12 NORWAY 91.6% 4,640,000
13 GERMANY 91.5% 72,600,000
14 HONG KONG 91.3% 6,680,000
15 FINLAN...

162
11 GANA 13
12 KARAOKE 13
13 BABY 12
14 NEWS 12
15 GAME 11
16 MINECRAFT 9
17 COMEDY 8
18 ASMR 8
19 MUSICA 8
20 BTS 8
01...

INSTAGRAM

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

165
29.0% 23.4% 48.1% 51.9%
1.45 18.3% -1.8%* +12.8%*
BILLION -26 MILLION +165 MILLION
90
INSTAGRAM AD REACH
vs. TOTAL INT...

166
0.97
1.08
1.16
1.22
1.29
1.39 1.39
1.48 1.45*
+11.5% +7.1% +5.4% +5.4% +7.7% +0.5% +6.1% -1.8%*
APR JUN OCT JAN APR JU...

167
4.0%
13.4%
14.6%
8.1%
4.3%
2.2%
1.2%
4.9%
16.8% 17.1%
7.7%
3.5%
1.5%
0.9%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

168
79.7%
71.7%
69.3%
69.0%
64.6%
61.6%
60.7%
58.9%
58.8%
58.7%
57.8%
57.0%
56.8%
56.6%
55.5%
55.1%
53.9%
53.8%
52.5%
51.4...

169
11 FRANCE 26,450,000 47.4%
12 ARGENTINA 25,150,000 69.3%
13 SPAIN 23,400,000 56.8%
14 SOUTH KOREA 21,000,000 45.6%
15 ...

170
11 URUGUAY 71.1% 2,050,000
12 PANAMA 70.0% 2,400,000
13 KUWAIT 69.6% 2,500,000
14 ARGENTINA 69.3% 25,150,000
15 BARBAD...

171
47.8% 52.2% 50.4% 49.6% 50.1% 49.9% 45.0% 55.0% 58.0% 42.0%
1.40 1.04 762.1 686.9 197.4
BILLION BILLION MILLION MILLIO...

172
+1.25% 1.64 58.6% 21.5% 19.9%
AVERAGE MONTHLY
GROWTH IN
ACCOUNT FOLLOWERS
AVERAGE NUMBER
OF MAIN FEED
POSTS PER DAY
PH...

173
0.68% 0.70% 0.47% 0.85%
AVERAGE INSTAGRAM
ENGAGEMENT RATE
FOR ALL POST TYPES
AVERAGE INSTAGRAM
ENGAGEMENT RATE
FOR PHO...

174
1.27% 0.81% 0.58%
AVERAGE INSTAGRAM ENGAGEMENT
RATE: BUSINESS ACCOUNTS WITH
FEWER THAN 10,000 FOLLOWERS
AVERAGE INSTAG...

TIKTOK

176
19.4% 17.4% 56.0% 44.0%
970.2 12.2% +9.6% [N/A]
MILLION +85 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

177
23.8%
17.1%
7.2%
3.7%
2.4%
17.9%
13.9%
6.1%
3.0%
1.7%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YE...

178
92.4%
88.4%
68.2%
66.8%
63.7%
55.2%
55.2%
53.9%
52.3%
51.1%
48.1%
46.6%
45.3%
45.0%
43.2%
42.8%
42.1%
39.4%
39.4%
39.2...

179
11 SAUDI ARABIA 23,615,000 92.4%
12 U.K. 23,384,000 43.2%
13 EGYPT 21,345,000 33.1%
14 IRAQ 20,155,000 84.7%
15 GERMAN...

180
11 CHILE 62.7% 9,321,500
12 PERU 56.0% 13,328,500
13 BAHRAIN 55.4% 776,000
14 PHILIPPINES 55.2% 40,357,000
15 MEXICO 5...

FACEBOOK MESSENGER

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

183
20.0% 16.1% 44.5% 55.5%
999.8 12.6% +1.2% [N/A]
MILLION +12 MILLION [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL I...

184
2.5%
9.7%
13.2%
8.5%
5.3%
3.2%
1.9%
3.1%
13.6%
18.8%
10.3%
5.3%
2.8%
1.7%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

185
70.6%
66.1%
65.4%
60.7%
60.7%
60.6%
60.5%
58.4%
53.2%
52.5%
51.2%
50.6%
49.8%
48.7%
48.4%
48.0%
47.0%
46.9%
45.8%
43.8...

186
11 COLOMBIA 21,450,000 51.2%
12 ITALY 17,700,000 32.9%
13 TURKEY 17,200,000 25.2%
14 IRAQ 16,200,000 57.4%
15 POLAND 1...

187
11 GUAM 68.2% 93,000
12 CYPRUS 67.8% 711,850
13 FIJI 67.7% 460,300
14 SAMOA 66.7% 91,200
15 NEW ZEALAND 66.1% 2,700,00...

189
16.6% 14.9% 43.2% 56.8%
828.1 10.4% +2.4% +11.1%
MILLION +20 MILLION +82 MILLION
90
LINKEDIN AD REACH
vs. TOTAL INTERN...

190
676.5
702.1 726.8 727.7 745.6 768.2 790.4 808.4 828.1
+3.8% +3.5% +0.1% +2.5% +3.0% +2.9% +2.3% +2.4%
APR JUL OCT JAN ...

191
8.6%
25.8%
7.7%
1.0%
10.6%
33.3%
10.9%
2.0%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 54
YEARS OLD
55+
YEARS OLD
FEMALE...

192
72.8%
70.9%
70.0%
65.8%
65.4%
64.9%
64.3%
63.8%
62.0%
61.0%
54.6%
50.1%
47.4%
46.3%
45.6%
38.9%
38.7%
36.6%
33.3%
31.4...

193
11 SPAIN 15,000,000 38.7%
12= AUSTRALIA 13,000,000 64.9%
12= GERMANY 13,000,000 18.6%
14= PHILIPPINES 12,000,000 16.4%...

194
11 IRELAND 65.8% 2,500,000
12 SINGAPORE 65.4% 3,300,000
13 MALTA 65.3% 240,000
14 AUSTRALIA 64.9% 13,000,000
15 CANADA...

SNAPCHAT

196
218
229 238
249
265
280
293
306
319
+5.0% +3.9% +4.6% +6.4% +5.7% +4.6% +4.4% +4.2%
JAN APR JUL OCT JAN APR JUL OCT JA...

197
11.8% 9.5% 52.9% 46.3%
589.4 7.4% +5.8% +11.6%
MILLION +32 MILLION +61 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET...

198
397.7 397.0
433.3
498.2
528.2 513.9
538.1
557.1
589.4
-0.2% +9.1% +15.0% +6.0% -2.7% +4.7% +3.5% +5.8%
APR JUL OCT JAN...

199
11.5%
19.3%
11.5%
8.2%
2.4%
9.4%
20.3%
10.8%
4.9%
1.1%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 ...

200
72.8%
50.8%
47.4%
47.0%
44.3%
43.9%
40.6%
38.2%
36.8%
34.6%
34.3%
34.0%
31.4%
28.4%
28.3%
25.5%
21.5%
21.3%
20.2%
20.0...

201
11 TURKEY 13,800,000 20.2%
12= CANADA 10,400,000 31.4%
12= NIGERIA 10,400,000 7.8%
14 PHILIPPINES 10,100,000 12.0%
15 ...

202
11 JORDAN 44.0% 3,300,000
12 NETHERLANDS 43.9% 6,550,000
13 PALESTINE 40.8% 1,450,000
14 U.A.E. 40.6% 3,550,000
15 U.S...

204
152
166
186 187 192
199
206 211 217
+9.2% +12.0% +0.5% +2.7% +3.6% +3.5% +2.4% +2.8%
JAN APR JUL OCT JAN APR JUL OCT J...

205
9.3% 7.5% 28.8% 71.2%
465.1 5.9% +6.6% [N/A]
MILLION +29 MILLION [BASE REVISIONS]
90
TWITTER AD REACH
vs. TOTAL INTERN...

206
386.1
325.5
352.7 353.2
395.9 396.5
436.4 436.4
465.1
-15.7% +8.4% +0.1% +12.1% +0.2% [N/A] -0.01% +6.6%
APR JUL OCT J...

207
53.8%
53.1%
51.6%
37.3%
34.9%
33.0%
30.8%
29.2%
28.6%
26.4%
25.1%
23.0%
21.1%
19.5%
18.5%
18.5%
17.7%
17.4%
17.2%
17.2...

208
11 PHILIPPINES 11,100,000 13.2%
12 FRANCE 10,850,000 19.5%
13 SPAIN 9,500,000 23.0%
14 GERMANY 8,850,000 12.0%
15 CANA...

209
11 ANTIGUA BARBUDA 37.7% 30,400
12 HONG KONG 37.3% 2,500,000
13 BAHRAIN 35.8% 534,950
14 IRELAND 34.9% 1,450,000
15 I...

211
335
367
416
442
459
478
454 444 431
+9.6% +13.4% +6.3% +3.8% +4.1% -5.0% -2.2% -2.9%
JAN APR JUL OCT JAN APR JUL OCT J...

212
4.7% 3.8% 76.9% 15.2%
235.0 3.0% +4.1% +7.3%
MILLION +9 MILLION +16 MILLION
90
PINTEREST AD REACH
vs. TOTAL INTERNET U...

213
170.3
178.7
189.1
200.8
218.9 223.3
233.1
225.7
235.0
+5.0% +5.8% +6.2% +9.0% +2.0% +4.4% -3.2% +4.1%
APR JUL OCT JAN ...

214
15.8%
30.0%
13.1%
6.9% 7.5%
3.0%
2.8%
6.4%
2.5%
1.6% 1.5% 0.7%
1.0%
4.0%
1.4%
0.5% 0.9% 0.3%
18 – 24
YEARS OLD
25 – 34...

215
11 NETHERLANDS 4,645,000 31.1%
12 AUSTRALIA 4,335,000 20.0%
13 BELGIUM 2,570,500 25.8%
14 PORTUGAL 2,090,000 23.1%
15 ...

216
11 SWEDEN 22.7% 1,962,500
12 NEW ZEALAND 22.7% 925,500
13 SWITZERLAND 22.4% 1,705,000
14 PUERTO RICO 22.2% 558,000
15 ...

OTHER SOCIAL PLATFORMS

218
2 25.2% 32.3% 46.1% 53.9%
BILLION
GLOBAL
MONTHLY ACTIVE
WHATSAPP USERS
MONTHLY ACTIVE
WHATSAPP USERS vs.
TOTAL POPULAT...

219
1.27 16.0% 20.5% 47.0% 53.0%
BILLION
COMBINED GLOBAL
MONTHLY ACTIVE USERS
OF WECHAT AND WEIXIN
MONTHLY ACTIVE WECHAT
A...

220
613.0 7.7% 47.8% 52.2%
MILLION
DAILY ACTIVE
DOUYIN USERS
DAILY ACTIVE
DOUYIN USERS vs.
TOTAL POPULATION
FEMALE USERS A...

221
578.0 7.3% 48.6% 51.4%
MILLION
MONTHLY ACTIVE
KUAISHOU USERS
MONTHLY ACTIVE
KUAISHOU USERS vs.
TOTAL POPULATION
FEMALE...

222
573 7.2% 9.4% 50.5% 49.5%
MILLION
MONTHLY
ACTIVE SINA
WEIBO USERS
MONTHLY ACTIVE
SINA WEIBO USERS vs.
TOTAL POPULATION...

223
552.1 7.0% 8.9% 47.0% 53.0%
MILLION
GLOBAL MONTHLY ACTIVE
QQ USERS ACCESSING
VIA SMART DEVICES
MONTHLY ACTIVE SMART
DE...

224
550 6.9% 9.5% 42.7% 57.3%
MILLION
GLOBAL
MONTHLY ACTIVE
TELEGRAM USERS
MONTHLY ACTIVE
TELEGRAM USERS vs.
TOTAL POPULAT...

225
50 0.6% 0.8% 37.3% 62.7%
MILLION
DAILY ACTIVE
REDDIT USERS
DAILY ACTIVE
REDDIT USERS vs.
TOTAL POPULATION
DAILY ACTIVE...

226
300 3.8% 4.8% 43.1% 56.9%
MILLION
MONTHLY ACTIVE
QUORA USERS
MONTHLY ACTIVE
QUORA USERS vs.
TOTAL POPULATION
MONTHLY A...

227
150 1.9% 2.4% 36.0% 64.0%
MILLION
MONTHLY ACTIVE
DISCORD USERS
MONTHLY ACTIVE
DISCORD USERS vs.
TOTAL POPULATION
MONTH...

MOBILE

229
5.32 67.0% +1.7% 8.31 +2.3%
BILLION +91 MILLION BILLION +187 MILLION
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSE...

230
5.15 5.16 5.18 5.20 5.23 5.25 5.27 5.29 5.32
+0.3% +0.4% +0.4% +0.5% +0.4% +0.4% +0.5% +0.5%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q...

231
GSMA INTELLIGENCE DATA ERICSSON DATA
5.32 8.31
BILLION BILLION
6.16 8.29
BILLION BILLION
TOTAL NUMBER OF
MOBILE SUBSCR...

232
7.92 7.87 7.96 8.04 8.12 8.18 8.25 8.28 8.31
-0.7% +1.2% +0.9% +1.0% +0.7% +0.9% +0.4% +0.3%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q...

233
79.2% 16.8% 4.0%
6.57 BILLION CONNECTIONS 1.22 BILLION CONNECTIONS 331 MILLION CONNECTIONS
SHARE OF CONNECTIONS
ASSOCI...

234
01 UNITED KINGDOM $26.19 0.7%
02 TURKS AND CAICOS ISLANDS $19.00 0.7%
03 LIECHTENSTEIN $143.46 0.8%
04 BERMUDA $89.00 ...

235
179 SIERRA LEONE 9.90% $3.69
178 AFGHANISTAN 9.10% $3.87
177 FED. STATES OF MICRONESIA 8.98% $30.00
176 SOLOMON ISLAND...

236
4.68 5.22 5.71 6.36 7.09 8.67 9.68 10.63 11.69
13.60
15.94
18.37
21.78
26.54
29.02
32.66
36.49
39.56
45.16
50.03
54.79...

237
56.8%
56.1%
49.4%
49.0%
47.7%
47.0%
46.2%
43.3%
42.7%
42.6%
42.2%
41.5%
41.3%
39.8%
37.8%
37.3%
37.2%
37.0%
37.0%
36.2...

238
44.8%
42.5%
38.5%
32.7%
31.0%
38.1% 37.6% 37.2%
33.4%
27.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

239
71.70% 27.57% 0.42% 0.14% 0.17%
-0.2% (-13 BPS) +0.6% (+16 BPS) +10.5% (+4 BPS) [UNCHANGED] -29.2% (-7 BPS)
SHARE OF M...

240
37 +19.4% $33 +3.1% $5.03
BILLION +6 BILLION BILLION +$1 BILLION
NUMBER OF MOBILE
APP DOWNLOADS
YEAR-ON-YEAR CHANGE IN...

241
01 GOOGLE PLAY STORE
02 GOOGLE PLAY SERVICES
03 YOUTUBE
04 GOOGLE
05 GOOGLE CHROME
06 FACEBOOK
07 WHATSAPP
08 GOOGLE M...

242
01 ROBLOX ROBLOX
02 CANDY CRUSH SAGA ACTIVISION BLIZZARD
03 GARENA FREE FIRE SEA
04 SUBWAY SURFERS SYBO
05 PUBG MOBILE...

243
01 GARENA FREE FIRE SEA
02 SUBWAY SURFERS SYBO
03 ROBLOX ROBLOX
04 CANDY CRUSH SAGA ACTIVISION BLIZZARD
05 RACE MASTER...

244
01 GENSHIN IMPACT MIHOYO
02 ROBLOX ROBLOX
03 HONOUR OF KINGS TENCENT
04 CANDY CRUSH SAGA ACTIVISION BLIZZARD
05 GAME F...

245
01 TIKTOK
02 IQIYI
03 HBO MAX
04 TENCENT VIDEO
05 BILIBILI
06 DUOLINGO: LEARN LANGUAGES
07 BOSS ZHIPIN
08 PARAMOUNT+
0...

246
01 GENSHIN IMPACT
02 HONOUR OF KINGS
03 CROSSFIRE
04 DRAGON BALL Z DOKKAN BATTLE
05 文明与征服
06 YU-GI-OH MASTER DUEL
07 T...

247
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
$900M
$0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2020 2020 2020 2021 2021 2021...

248
36.8 +1.1% $32.5 +0.6% $4.95
BILLION +400 MILLION BILLION +$300 MILLION
NUMBER OF MOBILE
APP DOWNLOADS
YEAR-ON-YEAR CH...

249
01 GARENA FREE FIRE SEA
02 SUBWAY SURFERS SYBO
03 MERGE MASTER – DINOSAUR… HOMA
04 ROBLOX ROBLOX
05 CANDY CRUSH SAGA A...

250
01 HONOUR OF KINGS TENCENT
02 PUBG MOBILE TENCENT
03 GENSHIN IMPACT MIHOYO
04 ROBLOX ROBLOX
05 CANDY CRUSH SAGA ACTIVI...

ECOMMERCE

252
58.5% 28.7% 14.9% 24.7% 17.6%
PURCHASED A PRODUCT
OR SERVICE ONLINE
ORDERED GROCERIES
VIA AN ONLINE STORE
BOUGHT A SEC...

253
67.5%
66.1%
65.1%
65.1%
64.2%
63.8%
63.1%
62.3%
62.3%
61.9%
61.9%
61.1%
60.6%
60.0%
59.9%
59.6%
59.1%
58.9%
58.5%
56.1...

254
57.7%
63.9% 63.5%
58.6%
54.2%
52.7%
58.9% 60.2%
57.7%
54.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

255
50.7%
39.5%
32.6%
31.8%
29.2%
28.4%
25.5%
21.6%
19.7%
18.2%
17.8%
14.8%
14.5%
14.4%
13.6%
12.9%
FREE DELIVERY
COUPONS ...

256
43.3%
41.5%
40.3%
37.8%
37.1%
36.6%
33.5%
32.4%
31.8%
31.6%
31.3%
30.2%
29.8%
28.7%
28.0%
27.4%
27.4%
27.0%
26.6%
26.2...

257
28.5%
34.4%
32.6%
28.3%
24.5%
24.8%
29.8% 29.3%
26.5%
21.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

258
81.5%
80.2%
77.5%
77.3%
75.5%
74.8%
74.0%
73.8%
73.0%
71.7%
71.5%
71.1%
71.0%
69.9%
69.6%
69.0%
69.0%
68.5%
67.7%
67.2...

259
72.0%
75.2%
70.6%
63.1%
52.6%
77.0% 77.6%
73.5%
64.7%
55.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

260
31.4%
23.8%
20.0%
17.5%
17.4%
16.9%
14.3%
13.0%
11.6%
11.4%
10.6%
10.0%
9.2%
9.1%
6.9%
MOVIE OR TV STREAMING SERVICE
M...

261
41.5%
41.2%
35.0%
33.1%
32.4%
32.3%
31.6%
29.2%
28.9%
27.6%
27.4%
26.7%
26.7%
25.6%
25.6%
25.5%
25.5%
24.9%
24.3%
24.1...

262
25.0%
27.2%
25.7%
22.3%
19.5%
25.7%
27.5% 26.8%
24.3%
23.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

263
76%
74%
73%
71%
66%
64%
63%
60%
60%
57%
51%
45%
37%
21%
22%
24%
25%
26%
32%
32%
33%
37%
38%
40%
47%
53%
60%
78%
2%
2%
...

264
27%
22%
22%
19%
5%
4%
1%
DIRECT (E.G. TYPING URL INTO BROWSER)
ORGANIC SEARCH ENGINE RESULTS (SEO)
OTHER / UNKNOWN
PAI...

265
UNPAID: 91%
UNPAID: 90%
UNPAID: 88%
UNPAID: 86%
UNPAID: 85%
UNPAID: 80%
UNPAID: 77%
UNPAID: 74%
UNPAID: 71%
UNPAID: 68...

266
6.8%
6.8%
3.9%
3.9%
3.3%
2.8%
1.4%
1.1%
0.7%
0.6%
0.5%
0.4%
0.2%
0.1%
GROCERY
PHARMACEUTICALS
HEALTH BEAUTY
TRAVEL H...

DIGITAL MARKETING

268
31.3%
31.0%
28.5%
27.8%
25.7%
24.3%
23.9%
23.7%
23.4%
22.5%
21.8%
21.4%
19.7%
18.5%
17.8%
16.6%
SEARCH ENGINES
ADS ON ...

269
74.1%
68.7%
66.5%
66.3%
66.0%
63.8%
63.7%
62.9%
62.7%
62.2%
61.9%
60.0%
59.8%
59.3%
59.1%
59.1%
59.0%
58.8%
58.5%
57.6...

270
53.6% 53.5% 53.8% 54.1% 55.3%
46.5%
49.7%
53.1% 54.6%
58.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

271
49.0%
43.7%
37.4%
34.5%
29.0%
27.2%
23.0%
22.0%
21.6%
20.4%
17.2%
16.9%
16.1%
15.8%
14.4%
10.3%
SEARCH ENGINES
SOCIAL ...

272
43.6%
23.9%
22.4%
20.6%
20.2%
17.5%
16.2%
15.2%
15.2%
15.0%
14.6%
13.4%
13.3%
12.7%
12.5%
11.9%
WATCHED A VIDEO MADE B...

273
26.6%
26.2%
24.4%
18.6%
18.2%
17.1%
17.0%
16.7%
15.5%
14.9%
14.8%
14.6%
14.0%
13.7%
12.7%
12.3%
12.2%
12.2%
12.2%
12.0...

274
16.7%
18.5%
17.6%
14.7%
10.9%
18.0%
19.3%
18.3%
15.4%
10.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

275
45.0%
41.4%
40.4%
39.7%
39.7%
39.6%
37.2%
36.9%
36.6%
36.4%
36.4%
36.2%
36.2%
36.1%
36.1%
36.0%
35.6%
35.6%
35.1%
35.1...

276
33.0%
37.2%
33.2%
30.0%
27.4%
38.0%
40.5% 39.8%
36.7% 36.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

277
62.0%
55.0%
41.4%
40.7%
40.3%
34.5%
28.7%
THERE ARE TOO MANY ADS
ADS GET IN THE WAY
TO PROTECT MY PRIVACY
ADS AREN’T R...

278
100 96
84
117
106
1.7% 1.7% 1.7% 1.6% 1.6%
-4.2% -12.8% +40.1% -9.3%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: S...

279
$0.52
$0.60
$0.71 $0.70
$0.62
+16.9% +17.5% -1.1% -11.4%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: SKAI. NOTES: ...

280
100
110 115
149
115
+10.3% +3.9% +29.7% -22.3%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: SKAI. NOTES: GREEN BARS...

281
100
90 86
91 95
1.1%
1.1% 1.2% 1.2%
1.1%
-4.3% +0.6% +9.6% -10.9%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: SKAI...

282
$5.87
$7.21
$7.62
$8.86
$6.75
+22.7% +5.8% +16.3% -23.9%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: SKAI. NOTES: ...

283
100
110 112
137
110
+10.4% +1.1% +23.2% -20.1%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022
SOURCE: SKAI. NOTES: GREEN BARS...

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and competitive digital insights ...

Competitive
Intelligence
Driving Organic Search
Paid User Acquisition
Product Development
Roadmap Planning
Business
Deve...

Because the right intelligence
makes decision-making
97% more accurate.
Because every digital touchpoint
can be powerful i...

Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in...

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