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Social Media Maturity Matrix
2012 - 2016
An updated path to the comprehensive and effective
organisational use of Social M...
1.
Assessing
2.
Participating
3.
Engaging
4.
Integrating
ACTIVITIESKPI’sDEPT’S
Nothing
structured
Following
‘Liking’
Etc.
...
INTERNAL
ACTIVITIES
KPI’s
ORG
INVOLVEMENT
• ‘Likes’
• Retweets
• Favourites
• Comments
• Traffic
• Conversion
• Revenue
• ...
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