Odile the organisation designer

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The story of Odile the
Organisation Designer
Naomi Stanford

We help people create better* enterprises.
* those that pursue a clear purpose,
are useful for people and their lives,
per...

Assess Design
Enter & contract Plan to transition Transition Optimize
Story arc mapped to design phases

Chapter 1
“Exposition”
March 1st, 2021
INTERSECTION
RAILWAYS

Intersection Railways
Lead Organisation
Designer
Background in social anthropology
Worked for Intel and Google on
people/t...

6
6
▪ Organisation design is intentionally arranging how to
align the business elements (systems, processes,
people, polic...

One Slide that gives examples for the white
Businesses
Outcomes
Activities
People
Things

8
8
Measurement
Risk Management
Stakeholder Engagement
Typical
Actions
Typical
Deliverables
Typical
Tools
1
ASSESS
▪ Condu...

Chapter 2
“Rising action”
March 15th, 2021
INTERSECTION
RAILWAYS

I’d like you to:
• Unite the various disciplines involved in change and
design work - showing the value of collaboration.
...

● Our strategy includes reintroducing night
trains across Europe
● We want to beat the competition:
other railway operator...

Building collaborative relationships
Earnestine the enterprise architect
Severin the service designer
Enter and contract

Enterprise
Design
Facets
Product
Organisation
How are we
being perceived?
What are we making
and oﬀering?
How do we work
t...

Fix the chart last not ﬁrst
Assess

A complex web of infrastructure, companies, technology
and regulations
European Commission / railengineer.co.uk
Assess

I’m glad I did such a rigorous baseline
assessment of the design landscape.
But it’s a bit scary what it shows. I’ll have ...

Chapter 3
“Climax”
July 1st, 2021
INTERSECTION
RAILWAYS

I think the night train project, colleagues are
involved in, could provide a test bed for:
•Developing the strategy and de...

Executive team presentation
I’m starting to
understand what you
mean by complexity
and the strategy-
delivery link.
Oh, sh...

System Map
Design

Chapter 4
“Falling action”
December 1st, 2021
INTERSECTION
RAILWAYS

Detailed design follows high level design
Planning to transition
Now for the detailed designs:
the governance of both a
de...

Discuss the design possibilities, be aware of interactions
Planning to transition
I don’t really agree with this,
but I’m ...

Chapter 5
“Resolution”
February 1st, 2022
INTERSECTION
RAILWAYS

Discussing progress with mentor
From what I’ve heard, your idea to use it as a type of ‘proof of concept’
has made the poi...

Establish a continuous, integrated co-design process

Image:
https://fairygodboss.com/articles/powerful-reasons-we-need-older-women-in-the-workplace
Yes, I’m up for congratulat...

Patterns

Resources
Read the story of Odile
the organisation designer
on Naomi’s blog:
•Part 1
•Part 2
•Part 3
•Part 4

Our community
700+ members on Slack
3000+ newsletter subscribers
Enterprise Designers from various backgrounds:
About 30% ...

Intersection Group is a Non Proﬁt Association
Intersection
Toolkit
An open source set of
tools to do Enterprise
Design for...

Creating Knowledge Products
Intersection: bridging the
tech-biz-people gap
2012: A primer for holistic
and systemic design...

Thank you!
Naomi Stanford
naomi@stanford.cc
www.naomistanford.com

Questions?
Join us: i-g.at/slack

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