Melody Warnick WEDN 2018 Rise Of The City Superfan

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THE RISE OF THE
CITY SUPERFAN
How Places Build Them—
And How You Can Become One

NUMBER OF MOVES
THE AVERAGE AMERICAN
COMPLETES IN A LIFETIME

PERCENT OF AMERICANS
LIVE IN THE TOWN
WHERE THEY GREW UP

Mobile Stuck Rooted

Our work is the
presentation of our
capabilities - Edward Gibbon
W H A T M A K E S
P E O P L E L O V E
W H E R E
T H E Y L...

PERCENT OF MILLENNIALS SAY
THEY WOULD FIRST CHOOSE THE
CITY WHERE THEY WANT TO LIVE,
THEN FIND A JOB THERE
66
TIME MAGAZINE

9
P L A C E
A T T A C H M E N T
Definition: The feeling of being deeply at home in a place

Social
capital
Well-being
Self-
esteem
Physical
health
Longer
life

11
PLACES GAIN MEANING
THROUGH THE EXPERIENCES,
RELATIONSHIPS, AND IDEAS OF
THE PEOPLE WHO LIVE THERE

How
attached
are you to
where you
live?

I FEEL ROOTED HERE.
1

THE FRIENDSHIPS I
HAVE WITH PEOPLE IN
THIS TOWN MEAN A LOT
TO ME.
2

I LIKE TO TELL PEOPLE
ABOUT WHERE I LIVE.3

I’M REALLY INTERESTED
IN KNOWING WHAT’S
GOING ON HERE.
4

I DON’T WANT TO MOVE
ANYTIME SOON.5

MY TOWN ISN’T
PERFECT, BUT THERE
ARE A LOT OF THINGS
THAT MAKE ME LOVE IT.
6

I FEEL LOYAL TO THIS
COMMUNITY.7

I CARE ABOUT THE
FUTURE SUCCESS OF
THIS TOWN.
8

IF SOMETHING EXCITING
WERE HAPPENING IN MY
COMMUNITY, I’D WANT
TO BE INVOLVED.
9

IT FEELS LIKE HOME.
10

30
Place attachment is
malleable.
1

HOW LONG IT TAKES FOR PLACE
ATTACHMENT TO PEAK FOR A
RESIDENT OF A NEW TOWN
5 YEARS
TIME MAGAZINE

If you want to love your
town, act like someone
who loves your town
would act.
2

1. Walk and bike
2. Buy local
3. Befriend your neighbors
4. Enjoy your town’s assets
5. Explore nature
6. Volunteer
7. Eat...

Our towns are what we think they
are.
3

Social offerings

Aesthetics

Openness

– D A V I D G I L B E R T
D I R E C T O R , D E S T I N A T I O N C L E V E L A N D
CLEVELAND’S BEEN AT A TIPPING POINT FO...

Our theory is that when a
community’s residents are highly
attached, they will spend more
time there, spend more money,
th...

Social offerings
Create opportunities for
collective effervescence.

JOE
BURGUM

Fargo’s no joke. It’s a hub of
cool creativity.”
—Boston Globe

Experiences of collective
effervescence make us feel
connected to fellow participants
in a way that leaves us with
higher ...

What experiences
could create
collective
effervescence
in your
community?

Aesthetics
Create beauty
where you live.

How could you
create beauty
in your
community?

Openness
Empower residents
to make good ideas happen.

The cities that succeed are the
ones that allow people to help
create them. That’s how they
become better places, but also...

AVERAGE PERCENTAGE OF
RESIDENTS NATIONWIDE WHO
VOTE IN MAYORAL ELECTIONS
15
TIME MAGAZINE

What good
idea could
you help
make happen
in your town?
How can you
encourage
others to
make their
good idea
happen?

mw@melodywarnick.com
GET IN TOUCH OR SUBSCRIBE
TO MY NEWSLETTER!
@melodywarnick
www.melodywarnick.com
THANK YOU!

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