Google Firestarters - Good strategy is Purposeful, Precise, Prosaic...

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This
is
a
10
minute
talk
given
to
an
audience
of
London
strategists
and
planners...

I
felt
a
liSle
like
Pete
Best.
“Who?”
you
say.
Exactly.
Pete
Best
was
the
Bea...

Here
is
my
meandering
career
path
to
date,
by
way
of
some
form
of
credenHals.
...

Neil
asked
us
to
share
the
most
useful
thing
we’ve
learned
in
our
career
to
d...

So
this
was
my
provocaHon
to
a
room
full
of
people
for
whom
strategy
is
the
...

I
think
that
one
of
the
reasons
for
strategy
done
badly
is
that
it
is
the
...

I
menHoned
that
one
of
the
basic
mistakes
that
people
make
with
strategy
is
to
...

Here
is
an
example
of
that
framework
in
acHon
for
one
of
my
clients.
Our
purp...

The
“How
can
we…?
So
that…?”
model
is
designed
to
ensure
that
strategy
is
Purpos...

I
am
of
the
opinion
that
some
of
the
best
examples
of
strategy
done
well
can ...

And
here
is
the
Profound
implicaHon
of
that
strategy.
The
Apple
Store.
The
“Theatre...

Here
is
another
example
from
Marks
&
Spencer.
Like
all
listed
companies
its
objecHv...

So
that
was
my
“provocaHve
wisdom”.
Save
the
high
faluHn’,
overtly
creaHve,
self-‐con...

Google Firestarters - Good strategy is Purposeful, Precise, Prosaic and Profound (view on full screen)

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