A vision for sustainable analytics implementations - Superweek 2020

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Sustainable Analytics
Implementations

Jente De Ridder
• Data Geek
• Belgian
• Father of 2 sons
• Outdoor fan
@Nihiel
Let me introduce myself…

Your company’s ambitions
“We will deliver relevant one-to-one
marketing experiences, fueled by A.I. „
Your CEO, January 20...

Bad news: you’re not ready
“Data quality is earned, not acquired. „
Simo Ahava, Superweek 2019

Feras Alhlou (E-nor)

Adam Greco (Search Discovery)

A website does not consist of static pages
Modular development
frameworks are on
the rise
Single page
applications are
use...

There’s no such thing as a default device
Content visibility
differs between
devices and
browsers

Multitude of user experiences
Personalization entails
dynamic content

Entire digital ecosystem
B2C
Customer portal
SME B2B
Recruitment Corporate

IT and Marketing lost in translation
IT/DEVELOPMENT TEAM
Owns the code and strives for standardization and
reliability. Fo...

High employee turnover
Continuous
implementation cycles
Continuous
implementation cycles

New project: migrate s-code towards a TMS
• Analysts did not trust the data
• Legacy implementation
• Everyone involved le...

Key attributes put forward by Jim Gordon:
• Flexible
• Accept data in any format
• Semantic
• Intiuitive naming convention...

The Generic Digital Data Layer,
an event-driven, asynchronous
data layer.
Introducing: GDDL

Abstract tool from implementation
TMS
Page Impression Event

Abstract tool from implementation
TMS
Form Submit Event

• Impressions
• Take screen view into
consideration!
• Clicks
• Submit
• Errors
• Focus / Complete
• Product specific
• Ad...

Map those events to the different components within your CMS.
• Page
• Impression
• Button
• Impression
• Click
• Contentb...

List per component-event all variables that are required for analysis.
Provide context
• Button-impression
• Name
• Placem...

The implementation is kept as simple as
possible, relying on web standards that are
supported in every browser and program...

The queue of generic events is translated into the data layer format
expected by the TMS in use.
Generating the data layer...

By using an event-driven framework, we overcome
the problems with traditional page-based tracking and content visibility.
...

By applying standards and unification we steer away from person &
vendor dependent implementations.
How does this solve ou...

• Tool independent
• Prevent vendor lock-in
• Reduced implementation & maintenance costs
• No specific briefings required
...

Try it yourself!
The GDDL is an open source framework.
We welcome feedback and suggestions for improvements.
https://bitbu...

Questions? Contact us.
www.stitchd.be | www.stitchd.nl
info@stitchd.be
@We_Are_Stitchd

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1012946 views
Storytelling For The Web: Integrate... by Chiara Aliotta 921259 views
Artificial Intelligence, Data and C... by OECD Directorate ... 824586 views
How to Leverage AI to Boost Employe... by SocialHRCamp 344056 views
2024 State of Marketing Report – by... by Marius Sescu 196216 views
Everything You Need To Know About C... by Expeed Software 219258 views

View on Slideshare

1 of 27 Ad

View on Slideshare

1 of 27 Ad