Digital 2019 Global Digital Overview (January 2019) v01

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ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND E-COMMERCE
DIGITAL...

3
DIGITAL AROUND THE WORLD IN 2019
SIMON KEMP
REPORT AUTHOR
community will spend a combined total
of more than 1.2 billion...

CLICK HERE TO READ OUR 2019 GLOBAL DIGITAL YEARBOOK REPORT,
WITH HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
ESSE...

CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITT...

6
GLOBAL OVERVIEW

7
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTAT...

8
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTAT...

9
Click here to identify new opportunities and compare your strategy to
other organizations with Hootsuite’s global study ...

10
Download our Think Forward report to dive into these trends and more.
The constant evolution of digital continues, with...

11
2019 REGIONAL OVERVIEWS

12
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

13
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

14
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

15
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

16
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

17
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

18
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

19
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

20
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

21
2019
JAN
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTA...

22
GLOBAL POPULATION OVERVIEW

23
2019
JAN
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH...

24
2019
JAN
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU (BOTH JANUARY 2019). NOTE: REGIONS AS DEFINED BY THE UNITED NATION...

25
2019
JAN
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; DATA FROM PREVIOUS ‘GLOBAL DIGITAL’ REPORTS.
7,258
7,343
7,428
7,...

26
2019
JAN
SOURCES: EXTRAPOLATED FROM DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU (BOTH JANUARY 2019).
A CLOS...

27
2019
JAN
SOURCES: BASED ON DATA FROM THE UNITED NATIONS; THE U.S. CENSUS BUREAU (BOTH ACCESSED JANUARY 2019).
666
646
6...

28
2019
JAN
SOURCE: THE UNITED NATIONS (ACCESSED JANUARY 2019).
48.2
47.9
46.6
46.2
45.5
44.8
44.4
43.4
43.2
43.1
42.4
42....

29
2019
JAN
SOURCES: BASED ON DATA FROM UNESCO; UNICEF; THE WORLD BANK; THE CIA WORLD FACTBOOK; INDEXMUNDI; PEW RESEARCH C...

30
2019
JAN
SOURCES: WORLD BANK; IMF (BOTH ACCESSED JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES TH...

31
GLOBAL INTERNET USE

32
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

33
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

34
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

35
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHO...

36
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

37
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

38
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULA...

39
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHO...

40
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

41
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

42
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

43
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

44
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

45
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

46
2019
JAN
SOURCE: EXTRAPOLATED FROM GLOBALWEBINDEX DATA; KEPIOS ANALYSIS. BASED ON THE FINDINGS OF A BROAD SURVEY OF INT...

47
2019
JAN
SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017).
AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERN...

48
2019
JAN
SOURCE: OOKLA (DECEMBER 2018).
SINGAPORE
HONGKONG
SOUTHKOREA
U.S.A.
CANADA
SWEDEN
SWITZERLAND
SPAIN
FRANCE
JAP...

49
2019
JAN
SOURCE: OOKLA (DECEMBER 2018). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, SO THESE RANK...

50
2019
JAN
SOURCE: OOKLA (DECEMBER 2018).
63.1
61.0
56.5
55.1
51.0
50.2
48.1
47.5
47.3
46.5
42.8
41.3
40.3
36.9
34.1
34.1...

51
2019
JAN
SOURCE: OOKLA (DECEMBER 2018). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, SO THESE RANK...

52
2019
JAN
SOURCE: SIMILARWEB (DECEMBER 2018). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VI...

53
2019
JAN
SOURCE: ALEXA.COM (JANUARY 2019). NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, BUT DATA SHOWN HERE ARE...

54
2019
JAN
SOURCE: W3TECHS ESTIMATES (ACCESSED JANUARY 2019). *NOTES: TOP WEBSITES BASED ON TRAFFIC RANKING DATA FROM ALE...

55
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES,...

56
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

57
2019
JAN
SOURCE: STATISTA GLOBAL CONSUMER SURVEY 2018. *NOTE: FIGURE FOR ‘WORLDWIDE’ REPRESENTS AN AVERAGE OF FEATURED ...

58
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

59
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

60
Download our Think Forward report and dive into these trends and more.
Live content formats and new platforms are key e...

61
Click here to watch advanced videos from Hootsuite’s Future of Social series
including sessions by Simon Kemp and Hoots...

62
GLOBAL SOCIAL MEDIA USE

63
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

64
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

65
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

66
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

67
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

68
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

69
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

70
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

71
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

72
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, ...

73
2019
JAN
SOURCE: BASED ON DATA PUBLISHED IN PREVIOUS ‘GLOBAL DIGITAL’ REPORTS. SEE HTTPS://DATAREPORTAL.COM/ FOR FULL D...

74
2019
JAN
SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIE...

75
2019
JAN
SOURCE: BASED ON FACEBOOK DATA FOR ADVERTISING AUDIENCES ACROSS FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER (J...

76
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

77
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

78
2019
JAN
SOURCE: GLOBALWEBINDEX. FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
1H 37M ...

79
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

80
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED...

81
2019
JAN
SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REP...

82
2019
JAN
SOURCES: FACEBOOK, WECHAT, QQ, SINA WEIBO, TWITTER, LINE: LATEST EARNINGS ANNOUNCEMENTS (AS AT JANUARY 2019); ...

83
2019
JAN
SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE AP...

84
2019
JAN
SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVE...

85
GLOBAL FACEBOOK USE

86
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA F...

87
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FACEBOOK DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS...

88
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FACEBOOK DOES NOT REPORT AUDIENCE NUMBERS FOR GENDERS...

89
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.
105%
98%
98%
90%
90%
85%
84%
83%
83%
8...

90
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-...

91
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.‘QOQ’ FIGURES REPRESENT THE QUARTER-ON-...

92
2019
JAN
SOURCE: FACEBOOK QUARTERLY EARNINGS PRESENTATIONS. FIGURES REPRESENT WORLDWIDE MONTHLY ACTIVE USER (MAU) NUMBE...

93
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. GROWTH FIGURES ARE VERSUS OCTOBER 2018...

94
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. GROWTH FIGURES ARE VERSUS OCTOBER 2018...

95
2019
JAN
SOURCE: EXTRAPOLATION OF FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS.
COUNTRIES WITH THE GREATEST GENDER SKE...

96
2019
JAN
SOURCES: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS.
SHARE OF FACEBOOK USE BY DEVICE
BASED ON THE SIZE OF THE FA...

97
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ...

98
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019).
9 9 9 9
7 7 7 7
6 6 6 6 6 6 6 6 6
5 5 5 5 5 5 5
4 4 4 4 4
3 3 3 3 3 3 3 3
2 2...

99
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019).
15
14 14 14 14
13 13 13
12 12 12 12
11 11 11 11 11 11
10 10 10
9 9 9 9 9 9
8 ...

100
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. ‘Q-O-Q CHANGE’ FIGURES REPRESENT THE...

101
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FO...

102
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. ‘Q-O-Q CHANGE’ FIGURES REPRESENT QUA...

103
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. *NOTE: FIGURES REPRESENT AVERAGES FO...

104
2019
JAN
SOURCE: LOCOWISE (JANUARY 2019). FIGURES REPRESENT AVERAGES FOR Q4 2018. NOTE: FIGURES REPRESENT AVERAGES FOR...

105
2019
JAN
SOURCE: BASED ON DATA FROM FACEBOOK (JANUARY 2019).
BASED ON FACEBOOK PAGES WITH THE GREATEST NUMBER OF PAGE ...

106
GLOBAL INSTAGRAM USE

107
2019
JAN
SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DAT...

108
2019
JAN
SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. NOTES: INSTAGRAM DOES NOT REPORT AUDIENCE NUMBERS FOR GEND...

109
2019
JAN
SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. NOTES: INSTAGRAM DOES NOT REPORT AUDIENCE NUMBERS FOR GEND...

110
2019
JAN
SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS.
58%
58%
49%
49%
46%
46%
45%
44%
44%
...

111
2019
JAN
SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-...

112
2019
JAN
SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-...

113
2019
JAN
SOURCE: EXTRAPOLATION OF INSTAGRAM DATA (JANUARY 2019); KEPIOS ANALYSIS.
COUNTRIES / TERRITORIES WITH THE GRE...

114
2019
JAN
SOURCE: BASED ON DATA FROM INSTAGRAM (JANUARY 2019).
INSTAGRAM ACCOUNTS WITH THE GREATEST NUMBER OF FOLLOWERS...

115
GLOBAL TWITTER USE

116
2019
JAN
SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FO...

117
2019
JAN
SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM MID-POINTS IN THE RANGE...

118
2019
JAN
SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM MID-POINTS IN THE RANGE...

119
2019
JAN
SOURCE: EXTRAPOLATION OF TWITTER DATA (JANUARY 2019); KEPIOS ANALYSIS.
43%
34%
31%
27%
24%
19%
17%
17%
15%
15...

120
2019
JAN
SOURCE: EXTRAPOLATION OF TWITTER DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON...

121
2019
JAN
SOURCE: EXTRAPOLATION OF TWITTER DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-ON...

122
2019
JAN
SOURCE: EXTRAPOLATION OF TWITTER DATA (JANUARY 2019); KEPIOS ANALYSIS.
COUNTRIES WITH THE GREATEST GENDER SKE...

123
2019
JAN
SOURCE: BASED ON DATA FROM TWITTER (JANUARY 2019).
TWITTER ACCOUNTS WITH THE GREATEST NUMBER OF FOLLOWERS
TOP...

125
GLOBAL SNAPCHAT USE

126
2019
JAN
SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA ...

127
2019
JAN
SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM THE MID-POINTS IN THE ...

128
2019
JAN
SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE EXTRAPOLATED FROM THE MID-POINTS IN THE ...

129
2019
JAN
SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS.
52%
43%
43%
41%
34%
34%
34%
32%
30%
3...

130
2019
JAN
SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-O...

131
2019
JAN
SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-O...

132
2019
JAN
SOURCE: EXTRAPOLATION OF SNAPCHAT DATA (JANUARY 2019); KEPIOS ANALYSIS.
COUNTRIES WITH THE GREATEST GENDER SK...

133
GLOBAL LINKEDIN USE

134
2019
JAN
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON ...

135
2019
JAN
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON REGISTERED LINKEDIN MEMBERS (AS...

136
2019
JAN
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON REGISTERED LINKEDIN MEMBERS (AS...

137
2019
JAN
SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: LINKEDIN’S ADVERTISING AUDIENCE...

138
2019
JAN
SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-O...

139
2019
JAN
SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS. ‘QOQ’ FIGURES REPRESENT THE QUARTER-O...

140
2019
JAN
SOURCE: EXTRAPOLATION OF LINKEDIN DATA (JANUARY 2019); KEPIOS ANALYSIS.
NOTE: LINKEDIN’S ADVERTISING AUDIENCE...

141
GLOBAL YOUTUBE INSIGHTS

142
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES...

143
2019
JAN
SOURCES: DBASE (JANUARY 2019); YOUTUBE (JANUARY 2019). VIEW COUNTS HAVE BEEN ROUNDED TO THE NEAREST 10 MILLIO...

144
2019
JAN
SOURCE: DBASE (JANUARY 2019); YOUTUBE (JANUARY 2019); KEPIOS ANALYSIS.
YOUTUBE CHANNELS WITH THE GREATEST NUM...

146
Download our Think Forward report and dive into these trends and more.
The question of authenticity is being examined ...

147
MOBILE SOCIAL MEDIA USE

148
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS,...

149
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS,...

150
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS,...

151
2019
JAN
SOURCE: BASED ON DATA PUBLISHED IN PREVIOUS ‘GLOBAL DIGITAL’ REPORTS. SEE HTTPS://DATAREPORTAL.COM/ FOR FULL ...

152
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS,...

153
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS,...

154
GLOBAL MOBILE USE

155
2019
JAN
SOURCE: GSMA INTELLIGENCE (JANUARY 2019). NOTE: TOTAL GLOBAL CONNECTION FIGURES QUOTED HERE ALSO INCLUDE IOT ...

156
2019
JAN
SOURCES: GSMA INTELLIGENCE (JANUARY 2019); ERICSSON MOBILITY REPORT (NOVEMBER 2018); ERICSSON MOBILITY CALCUL...

157
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON COMPARISONS TO TOTAL POPULA...

158
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
1,8...

159
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018).
200%
181%
172%
170%
154%
153%
151%
148%
147%
146%
145%
144%
135%
133%
13...

160
2019
JAN
SOURCES: THE NUMBERS REPORTED IN OUR GLOBAL DIGITAL REPORTS FOR THE RESPECTIVE YEAR, BASED ON NUMBERS FROM GS...

161
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. ADVISORY: GSMA INTELLIGENCE HAS REVISED ITS DATA SINCE ...

162
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. ADVISORY: GSMA INTELLIGENCE HAS REVISED ITS DATA SINCE ...

163
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. ADVISORY: GSMA INTELLIGENCE HAS REVISED ITS DATA SINCE ...

164
2019
JAN
SOURCE: ERICSSON MOBILITY VISUALIZER (ACCESSED JANUARY 2019). FIGURES REFERENCE REPORTED DATA FOR 2019. *NOTE...

165
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). NOTE: THE FIGURE FOR TOTAL MOBILE CONNECTIONS QUOTED HE...

166
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018).
99%
97%
97%
96%
96%
92%
92%
88%
87%
87%
84%
83%
83%
80%
77%
77%
76%
76%
...

167
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. *NOTE: PERCENTAGES SHOWN IN THESE TABLES HAVE BEEN ROUN...

168
2019
JAN
SOURCE: GSMA INTELLIGENCE MOBILE CONNECTIVITY INDEX. FOR MORE INFORMATION, VISIT HTTP://WWW.MOBILECONNECTIVIT...

169
GLOBAL MOBILE INTERNET USE

170
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. *NOTES: FIGURES ARE BASED ON COMPARISONS TO TOTAL POPUL...

171
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTES: FIGURES ARE BASED ON COMPARISONS TO TOTAL POPULA...

172
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. *NOTES: FIGURES ARE BASED ON COMPARISONS TO TOTAL POPUL...

173
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. *NOTES: FIGURES ARE BASED ON COMPARISONS TO TOTAL POPUL...

174
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018).
100%
100%
100%
99%
99%
99%
97%
96%
96%
95%
93%
93%
91%
91%
89%
89%
89%
8...

175
2019
JAN
SOURCE: GSMA INTELLIGENCE. NOTE: DATA FOR 2014 IS EXTRAPOLATED FROM A SMALLER BASE OF COUNTRIES.
30%
39%
47%
...

176
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. FIGURES ARE BASED ON MOBILE CONNECTIONS THAT ARE 3G AND...

177
2019
JAN
SOURCE: OOKLA SPEEDTEST (DECEMBER 2018).
63.1
61.0
56.5
55.1
51.0
50.2
48.1
47.5
47.3
46.5
42.8
41.3
40.3
36....

178
2019
JAN
SOURCES: ERICSSON MOBILITY REPORT (NOVEMBER 2018), AND DATA EXTRAPOLATED FROM ERICSSON’S MOBILITY VISUALIZER ...

179
2019
JAN
SOURCE: ERICSSON MOBILITY CALCULATOR (JANUARY 2019).
TOTAL MONTHLY MOBILE DATA TRAFFIC TO SMARTPHONES, BY REG...

180
2019
JAN
SOURCE: ERICSSON MOBILITY CALCULATOR (JANUARY 2019). FIGURES REPRESENT THE AVERAGE OF 2018 AND 2019 DATA FOR ...

181
2019
JAN
SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019). FIGURES REPRESENT SHARE OF MOBILE USE ONLY.
BASED ON ...

182
2019
JAN
SOURCE: APP ANNIE (JANUARY 2019); ERICSSON MOBILITY VISUALIZER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: THE FI...

183
2019
JAN
SOURCE: APP ANNIE, ‘THE STATE OF MOBILE IN 2019’ REPORT (JANUARY 2019).
MOBILE APPS: GLOBAL CATEGORY RANKINGS...

184
2019
JAN
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES.
NOTE: DOES NOT INCLU...

185
2019
JAN
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES.
NOTE: ...

186
2019
JAN
SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES.
NOTE: ...

187
Learn more about these and other Trends to watch in 2019.
More smartphone users, faster data connections, and improved...

188
Click here to download Hootsuite’s Social Trends 2019 Toolkit
and get best-in-class examples of brands using mobile vi...

189
GLOBAL E-COMMERCE USE

190
2019
JAN
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019).
NOTE: FIGU...

191
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGE...

192
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018); KEPIOS ANALYSIS. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
86%
8...

193
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018); KEPIOS ANALYSIS. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
76%
7...

194
2019
JAN
SOURCE: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: VALUES REPRESENT ...

195
2019
JAN
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019); WORLD BANK AND IMF (AC...

196
2019
JAN
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANU...

197
2019
JAN
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANU...

198
2019
JAN
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BA...

199
2019
JAN
SOURCES: BASED ON DATA IN WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018). NOTE: FIGURES REPRESENT ANNUAL E-C...

200
2019
JAN
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES...

201
2019
JAN
SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (ACCESSED JANUARY 2019)
83%
68%
66%
65%
65%
65%
64%
61%
60...

202
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGE...

203
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGE...

204
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGE...

205
2019
JAN
SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGE...

206
Click here to explore Hootsuite’s solutions including our
social video, Instagram, and Pinterest integrations.
Whether...

207
Download our Think Forward report and dive into these trends and more.
The promise of social commerce is now becoming ...

MORE INFORMATION

HOOTSUITE WE ARE SOCIAL
CLICK THE LOGOS BELOW TO READ AND DOWNLOAD
THE FULL COLLECTION OF DIGITAL 2019 REPORTS,
AND ACCESS...

Learn more at http://www.globalwebindex.com
90% GLOBAL
COVERAGE
ONGOING DATA COLLECTION
ACROSS 45 MARKETS
CROSS-DEVICE
COV...

Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
GSMA Intelligence is the unit within the GSMA that h...

Learn more about Statista at http://www.statista.com
82% OF THE GLOBAL
INTERNET POPULATION
150 COUNTRIES
AND REGIONS
92% O...

Learn more about Locowise at http://locowise.com
CUSTOM REPORT
BUILDER WITH
OVER 300 METRICS
CAMPAIGN
ANALYSIS, TRACKING
A...

Learn more about SimilarWeb at http://www.similarweb.com
WEB
INTELLIGENCE
APP
INTELLIGENCE
GLOBAL
COVERAGE
GRANULAR
ANALYS...

Learn more about App Annie at http://www.appannie.com
App Annie is the industry’s most trusted mobile data and analytics p...

SOCIAL MEDIA BEHAVIOURS: Time spent on
social media from GlobalWebIndex (Q2 & Q3
2018)*. Facebook reach and engagement dat...

NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
It’s unlikely that one hundred percent of
internet users in any given ...

DISCLAIMER AND IMPORTANT NOTES
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”), We Are Social Ltd. (“We Are
S...

Hootsuite is the leader in social media management.
With our expertise, best-in-breed partnerships, and scale,
we’ll help ...

We are a socially-led creative agency.
We are a global team of more than 750 people with a common
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SIMON KEMP
@ESKIMON
REPORTS@KEPIOS.COM
DATAREPORTAL.COM

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