Digital 2022 July Global Statshot Report (Jul 2022) v02

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THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
JULY GLOBAL STATSHOT REPORT

!
The findings published in this report use the latest data available at the time of production. This may include revised ...

!
The United Nations published a comprehensive update to its World Population Prospects data in July 2022, and this
update...

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL...

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ...

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

GLOBAL HEADLINES

9
7.98 5.34 5.03 4.70
BILLION BILLION BILLION BILLION
57.0% 66.9% 63.1% 59.0%
URBANISATION vs. POPULATION vs. POPULATION v...

10
+0.8% +1.8% +3.7% +5.1%
+66 MILLION +93 MILLION +178 MILLION +227 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-...

11
20.6% 29.2% 16.7% 15.6% 5.4%
+0.5% (+10 BPS) +14.1% (+360 BPS) +13.6% (+200 BPS) +15.6% (+210 BPS) +17.4% (+80 BPS)
96....

12
1H 34M 1H 01M 0H 58M 1H 11M
+1.1% (+1 MIN) [UNCHANGED] +5.5% (+3 MINS) -2.7% (-2 MINS)
6H 49M 3H 25M 2H 29M 2H 04M
-1.4...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

Hootsuite’s Perspective:
The TikTok Opportunity
Beyond its continued growth of over 1 billion active users, TikTok offers ...

INTERNET

16
5.03 63.1% +3.7% 6H 49M 92.1%
BILLION +178 MILLION
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULAT...

17
4.58 4.67 4.76 4.81 4.85 4.90 4.95 5.00 5.03
+1.9% +1.9% +1.0% +1.0% +1.0% +1.0% +1.0% +0.6%
JUL OCT JAN APR JUL OCT JA...

18
4.98 5.02 5.25 5.37
BILLION BILLION BILLION BILLION
62.5% 63.0% 65.9% 67.3%
vs. POPULATION vs. POPULATION vs. POPULATIO...

19
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

20
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

21
99.0%
99.0%
99.0%
98.0%
98.0%
98.0%
98.0%
97.0%
97.0%
96.0%
94.0%
94.0%
94.0%
94.0%
93.6%
93.2%
93.0%
93.0%
92.0%
92.0%...

22
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

23
233 NORTH KOREA1
>99.9% [BLOCKED]
232 COMOROS 91.5% 766,000
231 ERITREA 91.5% 3,371,000
230 CENTRAL AFRICAN REPUBLIC 89...

24
06:42 06:55 06:55 06:56 06:55 06:57 06:57 06:53 06:49
+3.2% 0% +0.2% -0.2% +0.5% 0% -1.0% -1.0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4...

25
10:04
09:58
09:42
09:28
09:23
08:40
08:37
08:36
08:21
08:10
08:01
07:50
07:49
07:48
07:45
07:45
07:34
07:25
07:12
07:12...

26
07:54
07:13
06:32
06:07
05:45
07:19
07:02
06:38
06:03
05:26
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

27
60.3% 28.7% 31.8% 15.0% 12.8%
-8.1% (-530 BPS) -2.0% (-60 BPS) +6.0% (+180 BPS) +8.7% (+120 BPS) +1.6% (+20 BPS)
92.1% ...

28
98.3%
97.7%
97.5%
97.3%
97.0%
95.9%
95.9%
95.8%
95.6%
95.5%
95.2%
95.2%
95.1%
94.9%
94.9%
94.8%
94.5%
94.4%
94.1%
94.1%...

29
93.7% 93.1% 93.2% 92.2% 91.5%
91.9% 91.1% 91.4% 91.5%
88.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

30
89.6%
87.0%
86.0%
85.0%
84.4%
82.9%
82.7%
81.7%
81.5%
80.9%
80.6%
80.4%
80.4%
80.1%
80.0%
79.9%
79.8%
79.4%
77.4%
77.3%...

31
62.3%
65.7% 66.9% 67.2% 67.2%
61.6%
66.0%
70.4%
73.9%
76.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

32
52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% 55.5%
+1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3% +1.4%
Q1 Q2 Q3 Q4 Q1 Q2 Q...

33
61.8%
61.5%
59.3%
59.3%
58.9%
57.9%
57.2%
57.0%
56.0%
55.5%
55.1%
55.0%
54.9%
54.8%
54.2%
53.8%
53.7%
53.5%
53.0%
51.7%...

34
61.0%
58.0% 57.1%
54.0%
48.7%
57.2%
54.7% 53.8%
50.7%
44.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

35
30.37 +25.2% 64.70 +28.9%
8.60 +13.2% 27.74 +36.0%
29 -3.3% 10 -9.1%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-O...

36
124.89
106.82
102.92
102.54
101.62
87.48
82.79
76.07
75.02
67.68
64.01
61.78
60.30
60.16
59.93
59.44
58.87
54.54
53.65
...

37
141 VENEZUELA 4.98 -9.5% 3.24 33
140 TURKMENISTAN 4.98 [N/A] 1.03 40
139 AFGHANISTAN 5.17 +15.4% 1.92 33
138 CUBA 5.27 ...

38
209.21
188.31
181.90
179.14
169.36
152.66
137.19
136.07
133.59
127.10
125.41
112.98
112.83
109.92
109.66
108.25
105.29
...

39
182 CUBA 1.86 +6.3% 0.89 129
181 AFGHANISTAN 1.91 -12.8% 2.15 20
180 YEMEN 2.02 +8.6% 0.61 43
179 TURKMENISTAN 2.21 +13...

40
01 CHILE 206.97 MBPS 22.19 MBPS 9.3 : 1
02 COLOMBIA 74.16 MBPS 11.66 MBPS 6.4 : 1
03 PANAMA 96.96 MBPS 16.22 MBPS 6.0 :...

41
60.1%
55.2%
52.3%
51.3%
49.6%
46.2%
44.9%
44.8%
41.9%
40.9%
36.7%
36.1%
34.6%
31.7%
30.2%
29.9%
FINDING INFORMATION
STA...

42
95.5%
95.2%
82.6%
56.1%
54.9%
49.1%
47.5%
41.9%
41.2%
41.2%
35.4%
29.4%
29.0%
27.2%
25.6%
24.9%
CHAT AND MESSAGING
SOCI...

43
59.72% 37.98% 2.27% 0.03%
+7.9% -9.4% -14.0% -62.5%
+437 BPS -395 BPS -37 BPS -5 BPS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR C...

44
85.3%
82.6%
80.7%
77.6%
75.6%
75.5%
73.8%
73.6%
72.7%
69.7%
67.7%
65.2%
63.6%
62.7%
62.0%
60.2%
59.7%
59.1%
58.9%
57.6%...

45
51.5% 50.8% 52.2%
54.8% 55.1% 55.7% 54.4% 55.8%
59.0%
-1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6% +5.7%
Q2 Q3 Q4 Q1 Q2 Q3...

46
2.87% 2.11% 0.71% 2.44%
-9.7% (-31 BPS) -3.7% (-8 BPS) -46.2% (-61 BPS) -18.9% (-57 BPS)
65.87% 18.61% 4.13% 3.26%
+0.9...

47
11 XNXX.COM 2.89B 718M 11M 22S 7.41
12 YANDEX.RU 2.75B 300M 14M 55S 2.66
13 FANDOM.COM 2.29B 739M 12M 15S 2.93
14 YAHOO...

48
11 WHATSAPP.COM 4M 15S 2.17
12 XNXX.COM 8M 43S 11.21
13 AMAZON.COM 6M 59S 8.82
14 PORNHUB.COM 8M 02S 6.93
15 YAHOO.CO.J...

49
0.64% 0.11% 0.17% 0.05% 0.36%
+6.7% (+4 BPS) -8.3% (-1.0 BPS) +54.5% (+6 BPS) -72.2% (-13 BPS) -39.0% (-23 BPS)
91.86% ...

50
11 AMAZON 40
12 INSTAGRAM 37
13 VIDEOS 33
14 TIEMPO 33
15 WHATSAPP WEB 30
16 ПОГОДА 26
17 TWITTER 25
18 CLIMA 24
19 GMA...

51
32.3%
27.7%
27.1%
23.6%
23.2%
23.1%
22.7%
22.6%
22.3%
21.2%
20.9%
20.7%
20.1%
19.4%
19.4%
18.5%
18.5%
18.4%
17.8%
16.9%...

52
22.4%
24.3%
22.8%
19.9%
17.8%
24.7% 24.6%
23.0%
20.4%
17.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

53
51.3%
49.5%
49.2%
43.8%
40.9%
38.0%
34.7%
34.3%
34.0%
33.9%
33.2%
32.4%
31.5%
31.1%
29.1%
29.0%
28.8%
28.7%
28.5%
27.4%...

54
33.8%
31.4%
29.7%
26.0%
21.2%
31.1% 30.4%
28.6%
25.9%
19.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

55
51.8%
49.1%
48.8%
47.8%
47.4%
47.4%
46.8%
46.2%
43.3%
43.2%
42.8%
42.4%
40.3%
38.8%
37.7%
37.3%
35.9%
35.5%
35.4%
35.2%...

56
37.4%
30.4%
27.3%
24.5%
20.1%
34.3%
30.9%
29.6%
27.5%
23.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

57
11 ITALIAN 1.4% 0.9%
12 DUTCH / FLEMISH 1.2% 0.4%
13 ARABIC 1.1% 4.9%
14 POLISH 1.0% 0.5%
15 PORTUGUESE 0.9% 3.3%
16 IN...

58
28.5% 26.7% 27.0% 26.9% 25.6%
92.6% 50.9% 36.5% 29.8% 29.6%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHL...

59
67.6%
67.2%
61.8%
58.9%
58.5%
56.8%
55.6%
54.2%
53.0%
52.3%
51.1%
51.1%
49.6%
48.5%
47.9%
47.7%
47.3%
46.5%
45.5%
44.9%...

60
50.4%
47.3%
44.2%
39.4%
35.5%
49.3%
45.6% 44.4%
42.1%
35.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

61
55.7%
36.8%
33.5%
33.2%
31.8%
31.8%
30.4%
29.5%
28.6%
28.3%
28.2%
27.6%
26.9%
25.6%
24.1%
22.3%
22.1%
21.4%
21.2%
20.7%...

62
38.0%
32.2%
25.2%
19.2%
14.3%
28.1%
26.1%
22.5%
18.2%
11.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

63
98.6%
98.0%
97.7%
97.6%
97.5%
97.3%
97.0%
96.8%
96.7%
96.6%
96.5%
96.4%
96.3%
96.1%
95.9%
95.8%
95.6%
95.5%
95.5%
95.2%...

64
94.8% 92.3% 89.7% 87.8%
80.5%
94.6% 92.9% 91.5% 89.3%
82.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

65
01 THE MAN FROM TORONTO U.S.A. 100
02 LOVE & GELATO U.S.A. 85
03 HUSTLE U.S.A. 74
04 SPIDERHEAD U.S.A. 69
05 GLAMOUR GI...

66
01
DOCTOR STRANGE IN THE
MULTIVERSE OF MADNESS
U.S.A. 100
02 ENCANTO U.S.A. 54
03 TURNING RED U.S.A. 48
04 MOANA U.S.A....

67
39.0% 22.4% 20.6% 20.0%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
...

68
01 BAD BUNNY – “UN VERANO SIN TI”
02 HARRY STYLES – “HARRY’S HOUSE”
03 BTS – “PROOF”
04 DRAKE – ”HONESTLY, NEVERMIND”
0...

69
38.0%
37.4%
36.8%
30.9%
28.8%
28.1%
25.4%
25.0%
24.8%
23.9%
23.8%
23.3%
23.1%
22.2%
22.1%
21.5%
21.4%
21.2%
20.8%
20.6%...

70
23.0% 23.0%
19.6%
17.8%
15.4%
22.1% 22.7%
20.5%
17.9%
14.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

71
16.9% 13.5% 9.7% 8.5%
82.4% 66.2% 36.2% 25.7%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEA...

72
96.6%
94.9%
93.9%
93.5%
92.6%
92.0%
91.1%
91.0%
90.9%
90.7%
90.4%
90.3%
89.0%
88.4%
88.3%
88.2%
85.2%
84.8%
84.5%
84.3%...

73
86.5% 85.0%
81.2%
75.6%
66.6%
89.2% 87.7%
84.7%
79.4%
67.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

74
01:52
01:50
01:46
01:30
01:29
01:27
01:26
01:24
01:20
01:19
01:16
01:15
01:12
01:12
01:11
01:11
01:09
01:07
01:05
01:04...

75
01:03
01:19
01:04
00:47
00:38
01:34 01:36
01:19
00:56
00:41
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

77
26.3%
26.3%
24.4%
22.8%
22.8%
20.9%
20.8%
19.0%
18.3%
18.1%
17.7%
17.4%
17.2%
16.8%
15.6%
14.7%
14.6%
14.4%
14.4%
13.6%...

78
11.5%
18.1% 17.8%
16.4%
13.8%
11.2%
17.5% 17.5% 17.6%
14.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

79
68.1%
64.8%
61.5%
59.8%
58.4%
58.3%
57.2%
56.8%
54.5%
53.3%
52.5%
51.8%
51.7%
51.0%
50.1%
50.0%
49.3%
48.9%
48.7%
48.5%...

80
46.5% 47.1% 47.5%
45.5%
39.4%
45.7% 47.0%
48.6% 47.5%
43.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

81
53.2%
51.5%
48.1%
48.0%
47.5%
45.8%
45.0%
44.9%
44.4%
43.6%
43.4%
42.1%
41.1%
40.5%
39.8%
39.6%
39.5%
38.5%
38.0%
37.4%...

82
20.9%
28.9% 29.9%
31.9%
34.3%
22.9%
29.3%
31.6%
35.7%
38.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

83
24.7%
23.6%
21.8%
21.3%
21.1%
21.0%
19.5%
19.3%
18.8%
18.4%
18.3%
17.2%
15.9%
15.9%
15.8%
15.7%
15.5%
15.4%
14.2%
14.1%...

84
7.9%
11.7%
10.5%
7.1%
5.4%
15.2%
17.8%
15.6%
11.6%
8.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
Y...

85
28.6% 39.2% 32.2%
HEARD OF THE TERM ‘NFT’ AND
UNDERSTAND WHAT AN NFT IS
HEARD OF THE TERM ‘NFT’, BUT
STILL NOT SURE WHA...

86
26.7%
21.9%
16.5%
14.0%
10.9%
7.8%
2.2%
A TYPE OF CRYPTOCURRENCY
A FILE THAT ESTABLISHES PROOF OF OWNERSHIP OF A DIGITA...

87
42.0%
41.6%
38.5%
35.9%
34.6%
32.8%
30.8%
30.7%
30.0%
29.9%
29.8%
28.3%
26.8%
26.6%
26.5%
26.2%
25.7%
25.5%
25.3%
25.2%...

88
27.1%
29.5%
28.5% 28.2%
26.0%
22.7%
24.8% 24.7%
23.0%
19.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

89
52.0%
51.8%
48.6%
45.5%
43.4%
42.6%
41.9%
41.6%
40.8%
40.5%
40.3%
40.2%
40.2%
40.1%
39.6%
39.3%
38.9%
38.5%
38.2%
37.2%...

90
34.1%
31.6%
33.1%
35.2%
38.5%
30.2% 29.7% 30.8%
34.3%
38.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

91
39.9%
38.0%
36.3%
34.2%
33.7%
33.3%
30.6%
30.1%
29.8%
28.2%
27.0%
26.6%
25.7%
25.5%
24.9%
24.9%
24.9%
24.8%
24.6%
24.4%...

92
23.9%
26.0%
21.8%
19.0%
15.5%
35.5%
34.2%
29.2%
26.3%
21.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – ...

DIGITAL NEWS TRENDS

94
82% 82% 61% 61% 59% 54% 21% 26% 24% 29%
82% 61% 57% 23% 26%
ONLINE
CHANNELS
TELEVISION
(BROADCAST & CABLE)
SOCIAL MEDIA...

95
95%
92%
91%
90%
89%
89%
89%
88%
88%
88%
87%
87%
87%
86%
86%
86%
86%
85%
85%
84%
84%
84%
84%
84%
83%
83%
83%
83%
82%
80%...

96
73% 72% 37% 47% 16% 17%
72% 42% 16%
SMARTPHONE COMPUTER TABLET
FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: REUTERS INST...

97
82%
79%
78%
75%
73%
73%
72%
72%
71%
70%
69%
68%
68%
68%
64%
64%
63%
63%
63%
60%
60%
58%
58%
58%
57%
57%
56%
55%
55%
53%...

98
64% 63%
61%
57%
49%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
SOURCE: REUTE...

99
7% 7% 5% 7% 4% 5% 3% 2% 3% 3% 2% 2%
7% 6% 4% 3% 3% 2%
45% 42% 27% 33% 22% 22% 19% 15% 10% 15% 12% 11%
44% 30% 22% 17% 1...

100
69%
61%
61%
58%
58%
57%
56%
56%
53%
52%
51%
50%
50%
48%
46%
44%
43%
42%
42%
42%
41%
41%
41%
41%
41%
39%
38%
38%
37%
37...

101
37% 37%
40%
43%
47%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
18 – 24
YEAR...

102
41%
33%
22%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
17%
17%
17%
16%
16%
16%
15%
14%
14%
14%
14%
14%
14%
14%
12%
12%
12...

103
20% 20%
17%
14%
13%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
SOURCE: REUT...

104
ABS-CBN NEWS
PRIMARY LANGUAGES: ENGLISH AND FILIPINO
23,200,000
DAILY MAIL
PRIMARY LANGUAGE: ENGLISH
21,800,000
ZEE NE...

105
@ALARABIYA
‫العربية‬
16,100,000
@AP
THE ASSOCIATED PRESS
15,900,000
@TIMESOFINDIA
THE TIMES OF INDIA
14,500,000
@BBCNE...

107
59.0% 75.5% 93.6% 45.7% 54.3%
4.70 +1.0% +5.1% 2H 29M 7.4
BILLION +47 MILLION +227 MILLION YOY: +3.5% (+5 MINS)
90
SOC...

108
3.96
4.14 4.20 4.33 4.48 4.55 4.62 4.65 4.70
+4.6% +1.5% +3.1% +3.4% +1.6% +1.7% +0.7% +1.0%
JUL OCT JAN APR JUL OCT J...

109
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

110
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

111
123.4%
90.8%
88.9%
88.5%
88.2%
87.9%
86.7%
86.1%
85.9%
85.8%
85.2%
84.7%
84.6%
83.6%
83.5%
82.8%
82.4%
82.1%
82.1%
82....

112
231 NORTH KOREA1
[N/A] [BLOCKED]
230 ERITREA 0.4% 14,700
229 NIGER 2.5% 653,250
228 CENTRAL AFRICAN REPUBLIC 2.7% 148,...

113
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

114
03:52
03:49
03:47
03:45
03:44
03:38
03:34
03:25
03:21
03:16
03:11
03:10
03:05
03:03
02:57
02:55
02:51
02:38
02:32
02:3...

115
03:08
02:53
02:29
02:10
01:44
02:38 02:34
02:19
01:59
01:31
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

116
02:23
02:30
02:25 02:22 02:24 02:27 02:28 02:29 02:29
+4.9% -3.3% -2.1% +1.4% +2.1% +0.7% +0.7% 0%
Q1 Q2 Q3 Q4 Q1 Q2 Q...

117
41.9%
40.9%
39.4%
39.4%
39.4%
39.3%
38.8%
38.5%
38.1%
37.6%
37.3%
37.0%
36.4%
36.1%
35.7%
35.2%
33.9%
33.1%
32.9%
32.6...

118
39.7% 40.0%
38.0%
35.4%
30.1%
36.0% 36.5%
34.9%
32.8%
27.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

119
35.6% 36.1%
34.9% 34.1% 34.7% 35.3% 35.5% 36.1% 36.4%
+1.6% -3.3% -2.3% +1.7% +1.6% +0.7% +1.7% +1.0%
Q1 Q2 Q3 Q4 Q1 Q...

120
47.6%
36.3%
34.8%
30.9%
29.1%
27.9%
26.5%
24.0%
23.7%
23.3%
23.0%
22.5%
22.0%
21.8%
21.6%
21.3%
KEEPING IN TOUCH WITH ...

121
2,936
2,476
2,000
1,440
1,288
1,023
1,000
700
617
613
598
582
564
486
433
430
300
FACEBOOK1
YOUTUBE2
WHATSAPP1
*
INSTA...

122
9.1
8.4
8.2
8.2
8.2
8.1
8.1
8.1
7.9
7.9
7.7
7.7
7.6
7.6
7.4
7.4
7.4
7.4
7.3
6.9
6.8
6.8
6.7
6.6
6.6
6.5
6.5
6.4
6.4
6....

123
8.1 8.2
7.3
6.4
5.6
7.9 8.0
7.3
6.6
5.4
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 6...

124
UNIQUE TO
PLATFORM
ALSO USING
FACEBOOK
ALSO USING
YOUTUBE
ALSO USING
WHATSAPP
ALSO USING
INSTAGRAM
ALSO USING
TIKTOK
A...

125
16.4%
15.0%
14.5%
11.8%
5.4%
5.3%
3.3%
2.7%
2.0%
1.9%
1.7%
1.6%
1.5%
1.3%
1.0%
1.0%
WHATSAPP
INSTAGRAM
FACEBOOK
WECHAT...

126
WHATSAPP 15.6% 16.3% 17.6% 19.3% 22.5%
INSTAGRAM 22.8% 14.2% 9.5% 7.0% 4.9%
FACEBOOK 10.8% 16.4% 18.0% 17.5% 19.1%
WEC...

127
23.6 HOURS / MONTH
23.2 HOURS / MONTH
19.4 HOURS / MONTH
17.5 HOURS / MONTH
11.8 HOURS / MONTH
10.9 HOURS / MONTH
5.4 ...

128
95 MINS / DAY
74 MINS / DAY
51 MINS / DAY
49 MINS / DAY
29 MINS / DAY
21 MINS / DAY
TIKTOK
YOUTUBE
INSTAGRAM
FACEBOOK
...

129
39%
29%
27%
26%
20%
18%
INSTAGRAM
TIKTOK
FACEBOOK
SNAPCHAT
YOUTUBE
TWITTER
SOURCE: SENSOR TOWER CONSUMER INTELLIGENCE....

130
SOCIAL MEDIA
PLATFORM
LOOK FOR FUNNY OR
ENTERTAINING CONTENT
FOLLOW OR RESEARCH
BRANDS AND PRODUCTS
KEEP UP TO DATE WI...

131
16.0% 16.0% 14.4% 10.5%
75.0% 43.6% 21.2% 16.5%
ANY KIND OF SOCIAL
MEDIA PLATFORM
SOCIAL
NETWORKS
QUESTION & ANSWER
SI...

132
75.9%
70.1%
66.1%
64.1%
63.2%
62.3%
61.8%
61.7%
61.5%
60.3%
58.2%
57.0%
52.3%
52.1%
51.3%
49.4%
48.7%
48.1%
46.7%
46.5...

133
50.8%
48.9%
44.3%
38.0%
31.4%
46.6% 45.5%
43.1%
37.3%
27.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

134
0.77% 0.21% 0.20% 0.11% 0.08%
+51.0% (+26 BPS) -76.4% (-68 BPS) -33.3% (-10 BPS) [UNCHANGED] +60.0% (+3 BPS)
75.27% 7....

135
46.0%
30.2%
28.7%
27.8%
27.5%
25.3%
22.9%
22.3%
22.1%
21.3%
20.5%
19.4%
17.4%
17.3%
17.2%
17.1%
FRIENDS, FAMILY, OR OT...

136
46.3%
41.2%
41.1%
38.6%
38.3%
32.8%
32.4%
31.3%
31.3%
29.8%
29.3%
27.5%
26.7%
25.5%
25.5%
24.6%
24.4%
23.9%
23.9%
23.7...

137
32.2%
27.6%
22.3%
17.3%
12.6%
25.0%
22.5%
19.6%
15.8%
10.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

138
42.0%
42.0%
37.1%
34.9%
33.7%
30.9%
30.6%
30.4%
30.1%
28.4%
27.8%
27.3%
27.1%
27.1%
25.1%
24.6%
22.5%
22.4%
20.7%
20.7...

139
20.6%
24.4%
23.0%
19.7%
13.4%
21.3%
25.7% 25.3%
24.2%
18.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

140
58.6%
56.0%
55.6%
54.2%
52.8%
52.4%
51.8%
50.4%
49.2%
49.1%
49.1%
48.1%
48.1%
47.8%
46.9%
46.1%
44.5%
43.3%
43.1%
41.0...

141
31.6%
35.4%
36.6% 36.5% 36.9%
31.0%
35.0%
36.7% 37.7%
34.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

144
58.4% 47.2% 66.8% 73.8%
2.94 36.8% +0.8% +2.9%
BILLION +24 MILLION +83 MILLION
90
TOTAL FACEBOOK MAU
vs. TOTAL INTERNE...

145
2.60
2.70 2.74 2.80 2.85 2.90 2.91 2.91 2.94
+3.8% +1.4% +2.1% +2.0% +1.5% +0.5% +0.1% +0.8%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q...

146
43.1% 34.8% 43.2% 56.8%
2.17 27.2% +1.2% [N/A]
BILLION +27 MILLION [BASE REVISIONS]
90
FACEBOOK AD REACH
vs. TOTAL INT...

147
2.09 2.14 2.18 2.21 2.25 2.28
2.11 2.14 2.17
+2.2% +2.2% +1.2% +1.8% +1.1% [N/A] +1.5% +1.2%
JUL OCT JAN APR JUL OCT J...

148
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
...

149
2.4%
9.3%
12.2%
8.1%
5.2%
3.5%
2.8%
3.2%
13.3%
17.7%
10.6%
5.8%
3.3%
2.5%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

150
104.6%
101.5%
92.7%
91.5%
84.8%
82.2%
78.4%
78.3%
78.3%
71.0%
70.7%
70.1%
69.6%
69.1%
67.1%
67.1%
66.4%
65.8%
65.0%
64...

151
11 PAKISTAN 45,200,000 28.2%
12 COLOMBIA 35,900,000 84.8%
13 U.K. 35,350,000 61.6%
14 TURKEY 34,700,000 51.0%
15 FRANC...

152
11 MEXICO 91.5% 92,050,000
12 GEORGIA 90.2% 2,750,000
13 ARUBA 87.0% 80,000
14 GREENLAND 86.6% 40,000
15 BOLIVIA 85.5%...

153
43.7% 56.3% 49.2% 50.8% 45.9% 54.1% 48.5% 51.5% 37.8% 62.2%
1.24 742.7 537.5 413.9 473.5
BILLION MILLION MILLION MILLI...

154
1.68 28.0% 17.7% 52.7% 1.6%
AVERAGE NUMBER OF
PAGE POSTS PER DAY
PHOTO POSTS’ SHARE
OF TOTAL PAGE POSTS
VIDEO POSTS’ S...

155
0.07% 0.12% 0.09% 0.03% 0.11%
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: ALL POST TYPES
AVERAGE FACEBOOK PA...

156
0.31% 0.22% 0.05%
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE: PAGES
WITH FEWER THAN 10,000 FANS
AVERAGE FACEBOOK PAGE ...

157
21 NEYMAR JR. 88,000,000
22 SELENA GOMEZ 86,200,000
23 PEOPLE’S DAILY, CHINA 85,000,000
24 NETFLIX 82,800,000
25 MCDON...

YOUTUBE

!
In Q2 2022, Google made some important revisions to the ad audience reach figures that it publishes for YouTube,
resulti...

160
2.02 36.3% 45.6% 54.4%
BILLION
2.48 31.0% 49.4% [N/A]
BILLION [BASE REVISIONS]
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTU...

161
6.1%
8.7%
7.5%
5.6%
4.3%
5.1%
8.8%
11.8%
9.0%
6.3%
4.3% 4.3%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 ...

162
98.5%
92.6%
91.8%
91.7%
91.4%
91.1%
90.9%
90.9%
90.3%
90.3%
90.0%
89.4%
89.1%
89.0%
87.8%
87.5%
87.4%
86.8%
86.7%
86.7...

163
11 U.K. 57,100,000 91.8%
12 PHILIPPINES 56,500,000 60.3%
13 FRANCE 52,200,000 89.0%
14 SOUTH KOREA 46,100,000 91.7%
15...

164
11 KUWAIT 91.3% 3,580,000
12 ISRAEL 91.1% 7,020,000
13 CANADA 90.9% 33,000,000
14 HONG KONG 90.9% 6,660,000
15 SWEDEN ...

165
01 SONG 100
02 MOVIE 57
03 SONGS 34
04 DJ 23
05 FILM 18
06 MUSIC 17
07 CARTOON CARTOON 15
08 CARTOON 15
09 NEW SONG 14...

INSTAGRAM

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

168
28.7% 23.1% 47.2% 52.8%
1.44 18.1% [N/A] [N/A]
BILLION [BASE REVISIONS] [BASE REVISIONS]
90
INSTAGRAM AD REACH
vs. TOT...

169
1.08
1.16
1.22
1.29
1.39 1.39
1.48 1.45 1.44
+7.1% +5.4% +5.4% +7.7% +0.5% +6.1% -1.8% [N/A]
JUL OCT JAN APR JUL OCT J...

170
4.3%
13.5% 13.7%
7.7%
4.3%
2.3%
1.3%
5.3%
17.6%
16.3%
7.4%
3.6%
1.6%
1.0%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

171
78.6%
71.6%
68.7%
67.8%
67.3%
60.9%
60.3%
57.4%
55.5%
55.0%
55.0%
54.8%
54.7%
54.0%
53.6%
53.2%
52.9%
51.8%
51.8%
51.6...

172
11 FRANCE 26,250,000 47.6%
12 ARGENTINA 24,700,000 67.8%
13 SPAIN 23,100,000 55.0%
14 SOUTH KOREA 20,700,000 44.3%
15 ...

173
11 CHILE 70.6% 11,650,000
12 PANAMA 70.5% 2,400,000
13 SWEDEN 68.7% 6,150,000
14 KUWAIT 68.5% 2,400,000
15 BARBADOS 68...

174
47.5% 52.5% 49.8% 50.2% 49.1% 50.9% 44.3% 55.7% 56.2% 43.8%
1.38 1.03 728.9 754.8 276.0
BILLION BILLION MILLION MILLIO...

175
+0.88% 1.54 56.9% 22.1% 21.0%
AVERAGE MONTHLY
GROWTH IN
ACCOUNT FOLLOWERS
AVERAGE NUMBER
OF MAIN FEED
POSTS PER DAY
PH...

176
0.56% 0.56% 0.39% 0.73%
AVERAGE INSTAGRAM
ENGAGEMENT RATE
FOR ALL POST TYPES
AVERAGE INSTAGRAM
ENGAGEMENT RATE
FOR PHO...

177
0.75% 0.68% 0.50%
AVERAGE INSTAGRAM ENGAGEMENT
RATE: BUSINESS ACCOUNTS WITH
FEWER THAN 10,000 FOLLOWERS
AVERAGE INSTAG...

TIKTOK

179
20.3% 18.3% 56.2% 43.8%
1.02 12.8% +5.4% [N/A]
BILLION +52 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

180
22.8%
16.3%
7.1%
4.0% 4.2%
16.9%
12.8%
5.8%
3.2% 3.8%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YE...

181
99.6%
97.7%
69.8%
68.8%
67.9%
57.9%
57.1%
55.6%
53.2%
53.1%
51.8%
50.0%
49.2%
45.6%
45.2%
44.6%
42.9%
42.4%
40.7%
39.7...

182
11 PAKISTAN 25,146,000 18.7%
12 U.K. 23,823,500 44.6%
13 EGYPT 21,959,500 32.0%
14 IRAQ 20,675,000 83.0%
15 FRANCE 19,...

183
11 KAZAKHSTAN 67.2% 8,572,000
12 CAMBODIA 66.9% 7,357,500
13 CHILE 63.7% 9,749,500
14 JORDAN 63.3% 4,425,000
15 PERU 5...

FACEBOOK MESSENGER

!
Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russia...

186
19.9% 16.1% 44.5% 55.5%
1.00 12.5% +0.04% [N/A]
BILLION +417 THOUSAND [BASE REVISIONS]
90
MESSENGER AD REACH
vs. TOTAL...

187
2.4%
9.7%
13.3%
8.5%
5.4%
3.3%
2.0%
3.0%
13.2%
18.9%
10.3%
5.4%
2.8%
1.8%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
...

188
70.3%
67.9%
66.4%
63.2%
62.1%
61.5%
59.9%
57.0%
53.0%
52.1%
51.0%
50.5%
49.1%
47.5%
47.4%
46.9%
46.7%
46.6%
44.7%
43.8...

189
11 COLOMBIA 21,350,000 50.5%
12 ITALY 17,750,000 33.6%
13 TURKEY 16,750,000 24.6%
14 IRAQ 16,400,000 55.2%
15 POLAND 1...

190
11 MALTA 68.0% 321,000
12 U.A.E. 67.9% 5,550,000
13 BHUTAN 67.2% 426,550
14 QATAR 66.8% 1,550,000
15 PHILIPPINES 66.4%...

192
16.9% 15.2% 43.6% 56.4%
849.6 10.7% +2.6% +10.6%
MILLION +21 MILLION +81 MILLION
90
LINKEDIN AD REACH
vs. TOTAL INTERN...

193
702.1 726.8 727.7 745.6 768.2 790.4 808.4 828.1 849.6
+3.5% +0.1% +2.5% +3.0% +2.9% +2.3% +2.4% +2.6%
JUL OCT JAN APR ...

194
8.9%
25.3%
7.9%
1.0%
11.1%
32.7%
11.1%
1.9%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 54
YEARS OLD
55+
YEARS OLD
FEMALE...

195
78.2%
71.9%
70.1%
68.4%
67.7%
64.0%
63.7%
63.5%
63.4%
59.7%
54.1%
51.6%
48.9%
48.2%
46.5%
40.5%
40.5%
36.2%
34.5%
34.0...

196
11 SPAIN 16,000,000 40.5%
12 GERMANY 14,000,000 20.2%
13 AUSTRALIA 13,000,000 63.5%
14= PHILIPPINES 12,000,000 16.2%
1...

197
11 ARUBA 67.1% 57,000
12 CANADA 64.0% 20,000,000
13 U.K. 63.7% 34,000,000
14 AUSTRALIA 63.5% 13,000,000
15 DENMARK 63....

SNAPCHAT

199
229 238
249
265
280
293
306
319
332
+3.9% +4.6% +6.4% +5.7% +4.6% +4.4% +4.2% +4.1%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 20...

200
12.3% 9.9% 51.8% 47.4%
616.9 7.7% +4.7% +20.0%
MILLION +27 MILLION +103 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNE...

201
397.0
433.3
498.2
528.2 513.9
538.1
557.1
589.4
616.9
+9.1% +15.0% +6.0% -2.7% +4.7% +3.5% +5.8% +4.7%
JUL OCT JAN APR...

202
11.1%
18.6%
11.3%
8.2%
2.4%
9.4%
20.5%
11.3%
5.2%
1.2%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 ...

203
74.0%
54.2%
49.2%
49.0%
46.4%
44.7%
43.0%
38.1%
37.8%
37.0%
34.2%
32.4%
32.2%
30.0%
29.6%
26.1%
22.8%
22.6%
22.4%
20.8...

204
11 EGYPT 14,600,000 18.5%
12 NIGERIA 10,850,000 8.0%
13 CANADA 10,800,000 32.4%
14 PHILIPPINES 9,400,000 11.1%
15 BRAZ...

205
11 FRANCE 46.4% 25,550,000
12 PALESTINE 44.9% 1,550,000
13 U.A.E. 44.7% 3,650,000
14 NETHERLANDS 43.0% 6,550,000
15 JO...

207
166
186 187 192 199 206 211 217
229
+12.0% +0.5% +2.7% +3.6% +3.5% +2.4% +2.8% +5.5%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2...

208
9.7% 7.8% 27.3% 72.7%
486.0 6.1% +4.5% [N/A]
MILLION +21 MILLION [BASE REVISIONS]
90
TWITTER AD REACH
vs. TOTAL INTERN...

209
325.5
352.7 353.2
395.9 396.5
436.4 436.4
465.1
486.0
+8.4% +0.1% +12.1% +0.2% [N/A] -0.0% +6.6% +4.5%
JUL OCT JAN APR...

210
61.5%
54.3%
51.6%
45.5%
35.9%
34.5%
33.1%
31.8%
29.1%
26.4%
26.3%
24.5%
21.2%
20.7%
19.7%
19.0%
18.8%
17.8%
17.3%
17.2...

211
11 FRANCE 11,700,000 21.2%
12 PHILIPPINES 11,550,000 13.6%
13 SPAIN 10,300,000 24.5%
14 GERMANY 9,600,000 13.1%
15 CAN...

212
11 BAHRAIN 44.9% 544,300
12 KUWAIT 42.8% 1,500,000
13 ARUBA 41.9% 38,550
14 ICELAND 39.9% 125,350
15 BERMUDA 38.1% 21,...

213
11 YOUTUBE @YOUTUBE 75,700,000
12 KIM KARDASHIAN @KIMKARDASHIAN 73,100,000
13 SELENA GOMEZ @SELENAGOMEZ 66,000,000
14 ...

215
367
416
442
459
478
454 444 431 433
+13.4% +6.3% +3.8% +4.1% -5.0% -2.2% -2.9% +0.5%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2...

216
5.0% 4.0% 76.5% 15.6%
251.8 3.2% +7.1% +12.7%
MILLION +17 MILLION +28 MILLION
90
PINTEREST AD REACH
vs. TOTAL INTERNET...

217
178.7
189.1
200.8
218.9 223.3
233.1 225.7
235.0
251.8
+5.8% +6.2% +9.0% +2.0% +4.4% -3.2% +4.1% +7.1%
JUL OCT JAN APR ...

218
16.7%
30.5%
12.2%
6.7% 7.0%
2.9%
3.1%
6.8%
2.5% 1.6% 1.5% 0.7%
1.0%
4.1%
1.3% 0.5% 0.9% 0.3%
18 – 24
YEARS OLD
25 – 34...

219
11 COLOMBIA 5,335,000 12.6%
12 POLAND 4,900,000 14.1%
13 NETHERLANDS 4,470,000 29.3%
14 AUSTRALIA 4,330,000 19.6%
15 C...

220
11 DENMARK 20.9% 1,061,000
12 NEW ZEALAND 20.9% 907,500
13 PUERTO RICO 20.6% 594,500
14 GERMANY 20.6% 15,081,500
15 AU...

OTHER SOCIAL PLATFORMS

222
2 25.1% 32.1% 46.2% 53.8%
BILLION
GLOBAL
MONTHLY ACTIVE
WHATSAPP USERS
MONTHLY ACTIVE
WHATSAPP USERS vs.
TOTAL POPULAT...

223
1.29 16.2% 20.7% 48.8% 51.2%
BILLION
COMBINED GLOBAL
MONTHLY ACTIVE USERS
OF WECHAT AND WEIXIN
MONTHLY ACTIVE WECHAT
A...

224
700 8.8% 12.0% 42.3% 57.7%
MILLION
GLOBAL
MONTHLY ACTIVE
TELEGRAM USERS
MONTHLY ACTIVE
TELEGRAM USERS vs.
TOTAL POPULA...

225
613.0 7.7% 49.0% 51.0%
MILLION
DAILY ACTIVE
DOUYIN USERS
DAILY ACTIVE
DOUYIN USERS vs.
TOTAL POPULATION
FEMALE USERS A...

226
597.9 7.5% 48.8% 51.2%
MILLION
MONTHLY ACTIVE
KUAISHOU USERS
MONTHLY ACTIVE
KUAISHOU USERS vs.
TOTAL POPULATION
FEMALE...

227
582.0 7.3% 9.6% 52.1% 47.9%
MILLION
MONTHLY
ACTIVE SINA
WEIBO USERS
MONTHLY ACTIVE
SINA WEIBO USERS vs.
TOTAL POPULATI...

228
563.8 7.1% 9.1% 49.1% 50.9%
MILLION
GLOBAL MONTHLY ACTIVE
QQ USERS ACCESSING
VIA SMART DEVICES
MONTHLY ACTIVE SMART
DE...

229
50 0.6% 0.8% 37.5% 62.5%
MILLION
DAILY ACTIVE
REDDIT USERS
DAILY ACTIVE
REDDIT USERS vs.
TOTAL POPULATION
DAILY ACTIVE...

230
300 3.8% 4.8% 43.4% 56.6%
MILLION
MONTHLY ACTIVE
QUORA USERS
MONTHLY ACTIVE
QUORA USERS vs.
TOTAL POPULATION
MONTHLY A...

231
150 1.9% 2.4% 34.5% 65.5%
MILLION
MONTHLY ACTIVE
DISCORD USERS
MONTHLY ACTIVE
DISCORD USERS vs.
TOTAL POPULATION
MONTH...

MOBILE

233
5.34 66.9% +1.8% 8.40 +2.5%
BILLION +93 MILLION BILLION +203 MILLION
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSE...

234
5.23 5.25 5.27 5.29 5.32 5.34
+0.4% +0.4% +0.5% +0.5% +0.4%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: GS...

235
GSMA INTELLIGENCE DATA ERICSSON DATA
5.34 8.40
BILLION BILLION
6.20 8.39
BILLION BILLION
TOTAL NUMBER OF
MOBILE SUBSCR...

236
8.14 8.19 8.27 8.31 8.34 8.40
+0.7% +0.9% +0.5% +0.3% +0.7%
Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: GS...

237
79.4% 16.7% 3.9%
6.66 BILLION CONNECTIONS 1.41 BILLION CONNECTIONS 324 MILLION CONNECTIONS
SHARE OF CONNECTIONS
ASSOCI...

238
5.22 5.71 6.36 7.09 8.67 9.68 10.63 11.69
13.60
15.94
18.37
21.78
26.54
29.02
32.66
36.49
39.56
45.16
50.03
54.79
58.4...

239
55.4%
54.0%
48.5%
47.5%
46.9%
46.3%
44.5%
44.2%
44.0%
42.1%
41.6%
41.5%
41.3%
41.2%
40.9%
40.8%
40.2%
39.4%
38.3%
37.8...

240
43.9%
42.1%
38.6%
35.0%
29.9%
36.9% 38.0%
36.2%
34.1%
26.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

241
72.12% 27.22% 0.42% 0.08% 0.16%
-1.0% (-71 BPS) +3.3% (+87 BPS) +2.4% (+1 BP) -55.6% (-10 BPS) -30.4% (-7 BPS)
SHARE O...

242
34 +3.0% $33 -3.0% $4.95
BILLION +1 BILLION BILLION -$1 BILLION
NUMBER OF MOBILE
APP DOWNLOADS
YEAR-ON-YEAR CHANGE IN
...

243
01 YOUTUBE
02 GOOGLE
03 GOOGLE CHROME
04 GOOGLE PLAY STORE
05 FACEBOOK
06 WHATSAPP
07 GOOGLE PLAY SERVICES
08 GOOGLE M...

244
01 ROBLOX ROBLOX
02 CANDY CRUSH SAGA ACTIVISION BLIZZARD
03 SUBWAY SURFERS SYBO*
04 GARENA FREE FIRE SEA
05 LUDO KING ...

245
01 SUBWAY SURFERS SYBO*
02 GARENA FREE FIRE SEA
03 LUDO KING GAMETION
04 BRIDGE RACE IRON SOURCE
05 CANDY CRUSH SAGA A...

246
01 HONOUR OF KINGS TENCENT
02 GENSHIN IMPACT MIHOYO
03 GAME FOR PEACE TENCENT
04 THREE KINGDOMS TACTICS ALIBABA
05 FAN...

247
01 GOOGLE TEXT-TO-SPEECH
02 TELEGRAM
03 TIKTOK
04 INSTAGRAM
05 HOTSTAR
06 SHEIN
07 CAPCUT
08 BOOKMYSHOW
09 BEREAL
10 U...

248
01 SUBWAY SURFERS
02 APEX LEGENDS
03 STUMBLE GUYS
04 FILL THE FRIDGE
05 TALL MAN RUN
06 ARMY CONTROLLER
07 DELIVER IT ...

249
35.0 -2.5% $32.5 +1.2% $4.88
BILLION -900 MILLION BILLION +$400 MILLION
NUMBER OF MOBILE
APP DOWNLOADS
YEAR-ON-YEAR CH...

250
01 SUBWAY SURFERS SYBO*
02 GARENA FREE FIRE SEA
03 STUMBLE GUYS KITKA GAMES
04 BRIDGE RACE IRON SOURCE
05 LUDO KING GA...

251
01 TIKTOK1
BYTEDANCE
02 YOUTUBE ALPHABET
03 GOOGLE ONE ALPHABET
04 TINDER MATCH GROUP
05 DISNEY+ DISNEY
06 PICCOMA KAK...

ECOMMERCE

253
57.5% 28.5% 14.6% 24.1% 17.6%
PURCHASED A PRODUCT
OR SERVICE ONLINE
ORDERED GROCERIES
VIA AN ONLINE STORE
BOUGHT A SEC...

254
66.5%
65.7%
65.3%
65.1%
63.3%
62.5%
61.2%
60.7%
60.6%
60.5%
59.9%
59.9%
59.5%
58.8%
58.7%
58.3%
57.9%
57.5%
57.5%
56.9...

255
55.7%
63.7% 61.8%
58.1%
53.7%
51.8%
58.0% 59.1%
56.9%
52.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

256
50.4%
39.0%
32.1%
30.9%
28.7%
28.3%
25.2%
22.2%
19.8%
18.0%
17.5%
14.8%
14.7%
14.6%
13.7%
13.1%
FREE DELIVERY
COUPONS ...

257
43.5%
42.7%
40.9%
40.2%
37.8%
35.5%
34.8%
34.4%
34.3%
32.5%
30.8%
29.9%
29.4%
29.2%
28.5%
28.1%
27.1%
26.4%
25.9%
24.7...

258
28.1%
34.3%
32.3%
29.6%
25.4%
24.6%
28.9% 28.9%
26.2%
21.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

259
80.9%
80.7%
79.6%
79.1%
79.1%
78.6%
77.2%
74.1%
74.1%
73.5%
72.9%
72.7%
72.2%
72.1%
71.4%
70.5%
70.5%
69.7%
69.0%
68.7...

260
73.8%
77.3%
71.0%
62.9%
51.0%
77.8% 79.5%
74.5%
67.9%
56.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

261
31.7%
24.9%
19.5%
18.2%
18.0%
17.8%
14.4%
13.3%
11.9%
11.4%
10.7%
10.1%
9.3%
9.2%
6.7%
MOVIE OR TV STREAMING SERVICE
M...

262
40.9%
40.6%
35.5%
34.3%
34.3%
33.9%
32.1%
30.3%
29.9%
27.6%
27.6%
27.1%
26.1%
26.1%
25.9%
25.7%
25.5%
25.2%
25.0%
24.4...

263
23.7%
27.5%
25.2%
23.3%
18.9%
25.6%
27.5% 27.6%
26.3%
23.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

DIGITAL MARKETING

265
31.4%
31.3%
28.6%
27.6%
25.8%
24.2%
23.8%
23.4%
22.8%
22.2%
21.8%
21.4%
19.6%
18.9%
17.6%
16.6%
ADS ON TV
SEARCH ENGIN...

266
71.6%
68.1%
66.8%
66.8%
65.9%
63.3%
63.2%
62.7%
61.6%
61.0%
60.6%
60.6%
59.9%
59.6%
59.5%
59.4%
59.0%
59.0%
58.9%
57.7...

267
51.5% 53.0% 53.6% 55.1% 54.0%
45.6%
48.6%
52.3%
55.1% 56.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

268
49.0%
43.6%
37.0%
34.0%
28.5%
27.5%
23.0%
21.5%
21.2%
19.8%
17.0%
16.5%
16.0%
16.0%
14.4%
10.5%
SEARCH ENGINES
SOCIAL ...

270
28.2%
27.2%
22.1%
19.3%
18.9%
18.7%
16.7%
16.5%
15.8%
15.5%
15.3%
15.2%
14.2%
13.6%
13.2%
13.1%
12.8%
12.2%
11.9%
11.6...

271
16.1%
18.6%
17.4%
13.1%
11.7%
17.4%
19.0%
18.4%
14.9%
10.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

272
43.0%
42.3%
40.5%
39.5%
39.5%
37.8%
37.1%
36.8%
36.8%
36.6%
36.6%
36.3%
36.3%
36.2%
36.0%
35.9%
35.7%
35.6%
35.6%
35.6...

273
33.1%
37.0%
34.3%
29.7%
27.4%
38.5%
42.3%
38.9%
36.8%
34.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 –...

274
61.9%
54.9%
41.0%
40.0%
39.8%
34.3%
28.1%
THERE ARE TOO MANY ADS
ADS GET IN THE WAY
TO PROTECT MY PRIVACY
TO STOP INAP...

275
100
89
122
113 115
1.7% 1.7% 1.6% 1.5% 1.5%
-10.5% +36.7% -7.4% +1.6%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: ...

276
$0.59
$0.70 $0.69
$0.61
$0.64
+18.4% -1.5% -11.3% +4.4%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: SKAI. NOTES: G...

277
100
106
134
107 111
+5.6% +26.9% -19.7% +3.2%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: SKAI. NOTES: GREEN BARS ...

278
100
106
110 109
115
1.2% 1.2% 1.3%
1.1% 1.1%
+5.8% +4.4% -1.7% +5.6%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: S...

279
$8.45
$8.10
$9.58
$7.75
$8.45
-4.2% +18.2% -19.0% +9.0%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: SKAI. NOTES: G...

280
100 101
125
100
115
+1.4% +23.4% -20.4% +15.1%
Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
SOURCE: SKAI. NOTES: GREEN BARS...

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