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The Feminine Brand
Name Advantage
Linguistically Feminine Brand Names Convey Warmth, Resulting
in Positive Attitudes, Incr...
What do all These Brands Have in Common?
From: Pogacar, Angle, Lowrey, Shrum, & Kardes (2021)
Linguistically Feminine Names:
• Tend to be longer (e.g., Burberry)
• Tend to end in a vowel sound (e.g., Nike)
• Linguist...
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