Event Experience Design - Human Interactions at Conferences

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Human Interactions at Conferences
Event Experience
Design
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin

Event Experience Designer.  
Event Concepts. Event Management.
Innovation Consultant. Design Thinking
Coach. D-School.
Cla...

Why are you going
to Conferences?

Learning. Inspiration. Networking.
Exchange. Experience the Topic.
Why are you going
to Conferences?

And what do you  
get?

Photo: Rob Hyndman
this.

• power point marathons or product pitches
• same speaker & talk you know from TED
• no time to ask your questions
• „neut...

Why this gap?

the Internet

21Century  
Conference Participants
1. new role of the expert (speaker)
(no exclusive knowledge)
!
2. new role of the au...

Status quo Conferences

Status quo Conferences
most Conferences are as
interactive, inspiring &
collaborative as watching
TV

Status quo Conferences
most Conferences are as
interactive, inspiring &
collaborative as watching
TV
fail

Conferences
fail, because
they don't design
interactions.

Why Interaction ?
is based on (human) interaction
Learning. Inspiration. Networking.
Exchange. Experience the Topic.

Can we design human
Interactions ?

Can we design human
Interactions ?
no.

facilitate (human) interactions
at conferences
Can we design human
Interactions ?
no.

by designing Event Experiences
Can we design human
Interactions ?
no.
facilitate (human) interactions
at conferences

Designing event
experiences that facilitate
(human) interactions.
Event Experience
Design:

How to?
1 Participant Roles & Needs
2 Activity & Space
3 Time
…designing event experiences that
facilitate (human) interac...

Attendee
Speaker
Sponsor
Host/ 
Organiser
Attendee
1 Participant Roles & Needs

• activities that facilitate interaction
between participants
2 Activity & Space
• space is not neutral (context &
environ...

• facilitating interaction not only during
the event, but as well pre- event and
post- event
3 Time
pre- post-event

pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
Event Experience Design

pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
now
Event Experience Design

pre- post-event
now
possible
space
activity
Networking & Exchange
Learning & Inspiration
Event Experience Design

Event Experience
Design
Cases & Examples

pre- post-event
Activity
& Space
online & ofﬂine
Event Experience Design

ACTIVITY
SXSW

ACTIVITY

ACTIVITY

pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT
EXPERIENCE
DESIGN
SXSW

PICNIC FESTIVAL
Source: Picnic Festival 2012
ACTIVITY

Source: Picnic Festival 2012
ACTIVITY

Source: Picnic Festival 2012
ACTIVITY

pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
Picnic Festival
Experience Topic

pre- post-event
Event Experience Design
Activity
& Space
online & ofﬂine

CoThinkTank
ACTIVITY
& SPACE
Photo: tackle Service Design

ACTIVITY
& SPACE
Photo: tackle Service Design

ACTIVITY
& SPACE
Photo: tackle Service Design

ACTIVITY
& SPACE
Photo: tackle Service Design

ACTIVITY
& SPACE
Sketch: tackle Service Design

pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
coThinkTank
Networking & Exchange
Experience Topic

re:publica
Photo: Gregor Fischer | re:publica 2012
SPACE

Video: raumlabor berlin
SPACE
http://vimeo.com/46297574

Photo: Gregor Fischer | re:publica 2012
SPACE

Photo: Gregor Fischer | re:publica 2012
SPACE

Photo: Anna-Lena König
SPACE

pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
re:publica
Networking & Exchange
Experience Topic

Photo: Gregor Fischer | Summit of newthinking 2012
Summit of newthinking
SPACE

Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

Photo: Gregor Fischer | Summit of newthinking 2012
SPACE

pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
Summit of newthinking
Networking & Exchange
Experience Topic

Photo: HPI d.confestival
d.confestival
ACTIVITY
& SPACE

Photo: HPI d.confestival
ACTIVITY
& SPACE

Video: HPI d.confestival
ACTIVITY
& SPACE
http://vimeo.com/55534400

pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
d.confestival
Learning & Inspiration

Photo: Service Design Berlin
Service Experience Camp
ACTIVITY
& SPACE

Photo: Service Design Berlin
ACTIVITY
& SPACE

Photo: Service Design Berlin
ACTIVITY
& SPACE

Photo: Service Design Berlin
ACTIVITY
& SPACE

pre- post-event
space
activity
EVENT
EXPERIENCE
DESIGN
Service Experience Camp
Networking & Exchange
Experience Topic

pre- post-event
Event Experience Design
Activity
& Space
online & ofﬂine

Photo: Martin Jordan | Global Service Jam Berlin 2013
Global Service Jam
ACTIVITY
& SPACE

Photo: Service Design Berlin
ACTIVITY
& SPACE

Photo: Martin Jordan | Global Service Jam Berlin 2013
ACTIVITY
& SPACE

ACTIVITY
& SPACE

pre- post-event
space
Networking & Exchange
activity
EVENT
EXPERIENCE
DESIGN
Global Service Jam
Learning & Inspiration

Photo: Dieter Engler | a2n Camp 2011
a2n Camp
ACTIVITY
& SPACE

Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

Photo: Dieter Engler | a2n Camp 2011
ACTIVITY
& SPACE

pre- post-event
space
Networking & Exchange
Learning & Inspiration
activity
EVENT
EXPERIENCE
DESIGN
Experience Topic
a2n C...

Event Experience Design
main take aways
• Interactions need to be facilitated
• new role for the Event Organiser: 
Event E...

thank you!
IxDA 12.03.2014
Claudia Brückner
#IxDABerlin
your questions!!

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