AI-Powered SEO with Botify: Automation in Prevention, Execution, an...

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AI-powered SEO
automation in prevention,
execution and
implementation at scale
Agata Adamczak, Client Partner Director at ...

Hello, I’m Agata
2
● Botify employee #1 in ANZ
● Based in Sydney
● 15 years of SEO experience
● Worked at agencies, client...

Who is Botify?
3
$27M
in venture-backed
funding
180
people in
4 locations
500+
customers in
30 countries
Crawl
Render
Inde...

Agenda
1. The power of SEO
2. SEO Challenges
3. SEO Automation with Botify
4. Case studies
4

1 The Power of SEO
6

7
“Every single day, everyone
touching the website is doing SEO,
whether they know it or not. They
are either making multi...

14% of enterprises are categorized as “Optimizers,” investing in SEO
across people, process, and technology… and driving r...

90%of searchers do not go
past the first page of
search results.
FACT:
If you’re not there,
your competitors are.
https://...

80%of users ignore paid
ads, focusing only on
organic results
FACT:
Paid media has
diminishing returns
https://www.higherv...

3,200search engine
algorithm updates
each year.
FACT:
It’s impossible to predict and
uncover the impact to your
site witho...

2 SEO Challenges
12

Your organic search
performance depends
on Google’s algorithm
and search results
updates.
SEO SIN #1:
Practice proactive S...

You practice SEO
without any visibility
into Google’s activities
on your website.
SEO SIN #2:
Monitor how the changes
you’...

You use free or cheap
tools and mix data sets
from sources of different
methodologies.
SEO SIN #3:
Use first party data th...

3 SEO Automation
with Botify
16

Large sites struggle to scale
17
23%
Active Pages
77%
Inactive Pages
of pages on the average website are not getting
any t...

How can this be true?
18
ALL PAGES ON YOUR WEBSITE
100% Investment
51% Not Crawled
37% Non-Compliant
Only 23% Active
IN OT...

How can this be true??
19
It’s impossible to know this about your
site, and why, if you don’t have all your
data (crawls, ...

What is causing all this?
20
ALL PAGES ON YOUR WEBSITE
100% Investment
51% Not Crawled
37% Non-Compliant
Only 23% Active
L...

What we do
21
Crawl Render Index Rank Convert
Enable Search Engine
bots to find all
webpages, not just
some of them
Optimi...

Our solution is built the way search works
22

23
Why do SEOs value Botify?
5
4
3
2
1
Comprehensive
technical
analysis
Crawl data enhanced
by logfiles and crawl
budget a...

24
Site Migration
● Enterprise level crawl capability
● Daily logfiles analysis
● Always on SEO issues alert system
Crawl ...

26
Core Web Vitals
Dashboard
Not available anywhere else, trended
CWV metrics by segment.
Crawl on Crawl
Trended Reports
M...

SpeedWorkers
28
Enterprise-Grade Dynamic Rendering from .
No development, no maintenance, just results.
● Reduce the impac...

4 Automation with
Botify
Case Studies
29

Where we’re now: maximizing crawl budget
32
Reduced site bloat has led to Google crawling more of the website.
+ 80 pts
Cr...

Where we’re now: increase in indexible URLs
33
A smaller site and higher crawl rates means more of the website is able to ...

Where we’re now: increased URLs driving
traffic
34
A smaller site, higher crawl rates, and more indexable URLs have led to...

Where we started
36
Global leader in Beauty with
14 ecommerce sites and 56
brands.
Investing a lot in content
creation acr...

Artificial Intelligence in action
39
Recommendations for improvements
generated using Machine Learning:
25
16
3
Recommenda...

Global Technical SEO Dashboard
40
Consolidated view with a single destination for all organic traffic optimization for all...

2022 SEO Resolution: AUTOMATE!
42
2. Gain visibility.
5. Make your life easier!
4. Automate reporting.
3. Automate data an...

43
agata@botify.com
Thank you!

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