Digital 2011 Japan (December 2011)

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JAPAN
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

we are social
JAPAN
24,700,000
127,280,000
MOBILE SUBSCRIBERS
99,182,000
INTERNET USERS
127,720,000
TOTAL POPULATION
INTER...

we are social
THREE QUARTERS
OF JAPAN’S POPULATION USES THE INTERNET
MORE THAN
SOURCE: BASED ON FIGURES FROM INTERNET WORL...

we are social
25%
OF JAPANESE BUSINESSES
HAVE THEIR OWN WEBSITE
HOWEVER, ONLY
SOURCE: WALL STREET JOURNAL

we are social
17 HOURS
ON THE INTERNET EACH MONTH
THE AVERAGE JAPANESE
WEB USER SPENDS ABOUT
SOURCE: ADMA SOCIAL AND DIGIT...

we are social
29.3%
PERCENTAGE OF JAPANESE
INTERNET USAGE ORIGINATING
FROM MOBILE DEVICES:
PERCENTAGE OF JAPANESE
INTERNET...

we are social
98,680,000
NUMBER OF MOBILE INTERNET
SUBSCRIBERS IN JAPAN:
SOURCE: JAPAN STATISTICS BUREAU, AS CITED IN MOBI...

we are social
THE NUMBER OF PEOPLE WITH
MOBILE INTERNET IN JAPAN
IS GREATER THAN THE TOTAL
POPULATION OF GERMANY
SOURCE: B...

we are social
PERCENTAGE OF THE POPULATION REGULARLY
USING A MOBILE BROWSER OR MOBILE APP:
SOURCE: COMSCORE, AS CITED BY M...

we are social
160
ONLINE VIDEOS EVERY MONTH
THE AVERAGE JAPANESE WEB
USER WATCHES ALMOST
SOURCE: ADMA SOCIAL AND DIGITAL M...

we are social
TOP SOCIAL NETWORKS IN JAPAN BY USER NUMBERS:
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 20...

we are social
GENDER SPLITS ON JAPAN’S TOP SOCIAL NETWORKS
SOURCE: SITE-REPORTED METRICS. FIGURES REPRESENT TOTAL USER NUM...

we are social
THE 3 MOST POPULAR
MOBILE SITES IN JAPAN ARE
ALL SOCIAL MEDIA SITES
SOURCE: MOBITHINKING

we are social
25 BILLION
MIXI PAGE VIEWS THROUGH
MOBILE EACH MONTH:
SOURCE: SITE-REPORTED FIGURES

we are social
25%
PROPORTION OF WORLDWIDE TWEETS
EMANATING FROM JAPAN IN APRIL 2011:
SOURCE: READ WRITE WEB

we are social
6%
OF ALL TWEETS IN JAPANESE
JAPANESE IS TWITTER’S SECOND
MOST POPULAR LANGUAGE, WITH
SOURCE: MARKETING GUM

we are social
18-24:
23%
13-17:
5%
25-34:
35%
35--44:
23%
45-54:
10%
65+:
1%55-64:
3%
MALE:
57%
FEMALE:
43%
SOURCE: FACEBO...

we are social
490,000
NUMBER OF LINKEDIN USERS IN JAPAN:
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

we are social
81%
OF JAPANESE WEB USERS
VISIT BLOGS EACH MONTH
SOURCE: COMSCORE

we are social
73,500,000
AUDIENCE FOR BLOGS IN JAPAN
SOURCE: COMSCORE

we are social
63 MINUTES
ON BLOGS EACH MONTH
THE AVERAGE JAPANESE
WEB USER SPENDS ABOUT
SOURCE: COMSCORE

we are social
½ MILLION YEARS
READING BLOGS EVERY MONTH
ADDED TOGETHER, JAPANESE PEOPLE SPEND
SOURCE: BASED ON COMSCORE DA...

we are social
1,000,000
BLOG POSTS EACH MONTH
THE JAPANESE ARE THE MOST ENTHUSIASTIC
BLOGGERS ON EARTH, MAKING MORE THAN
S...

we are social
7,000,000
JAPANESE INTERNET USERS
HAVE THEIR OWN BLOG
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

we are social
$US$ 250 BILLION
TO THE JAPANESE ECONOMY IN 2011
THE INTERNET INDUSTRY
WILL CONTRIBUTE MORE THAN
SOURCE: NOM...

we are social
US$ 86,179,000,000
ANNUAL VALUE OF JAPANESE CONSUMER E-COMMERCE:
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARB...

we are social
US$ 869
PER INTERNET USER, PER YEAR
THAT EQUATES TO AROUND
SOURCE: BASED ON DATA FROM ADMA SOCIAL AND DIGITA...

we are social
US$ 1,106,000,000
ANNUAL VALUE OF DIGITAL MUSIC SALES IN JAPAN
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOO...

we are social
37%OF JAPAN’S INTERNET
USERS PLAY ONLINE GAMES
SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

we are social
30 MILLION
REIGSTERED USERS OF MOBAGE
(JAPAN’S LARGEST SOCIAL GAMING PLATFORM)
SOURCE: SITE-REPORTED FIGURES

we are social
US$ 2,600,000,000
SIZE OF JAPANESE SOCIAL GAMING MARKET IN 2011:
SOURCE: SERKANTOTO

we are social
THAT’S MORE
THAN THE GDP
OF GUYANA
SOURCE: BASED ON DATA FROM SERKANTOTO AND UN DATA, JUNE 2011
(! )!

we are social
$4 TIMES
GREATER THAN FACEBOOK’S
GLOBAL VIRTUAL CURRENCY REVENUES
VIRTUAL CURRENCY REVENUES
ON JAPAN’S TOP S...

we are social
99%
OF PEOPLE IN JAPAN OWN
A 3G-ENABLED PHONE
SOURCE: MOBITHINKING

we are social
81%
OF JAPANESE MOBILE
SUBSCRIPTIONS INCLUDE MOBILE WEB
SOURCE: MOBITHNINKING

we are social
ALMOST ALL PHONES IN JAPAN ALLOW USERS TO:
SOURCE: MOBITHINKING
WATCH MOBILE TV AND VIDEO
SEND AND RECEIVE E...

we are social
63%
OF JAPANESE MOBILE SUBSCRIBERS
TAKE PHOTOS WITH THEIR PHONES
SOURCE: WIKIPEDIA

This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data f...

Digital 2011 Japan (December 2011)

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