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When Algorithms Fail
Consumers’ Responses to Brand Harm Crises
Caused by Algorithm Errors
Srinivasan and Sarial-Abi 2021
Facebook allowed
advertisers to target
offensive categories of
people, like "Jew haters."
The site paid $30 for an ad
(abo...
Srinivasan and Sarial-Abi 2021
Microsoft released an
AI bot meant to provide
entertainment.
4chan users exploited
the bot’...
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