How To Use AI Writing Tools the Right Way: Best Practices for AIO C...

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Agenda ● The Importance of Creating High-Quality, Unique Content
● Challenges Associated with AI-Powered Writing Tools
● W...

(High-Quality,
Unique)
Content is King

E-E-A-T has become Google’s
mantra and it is permeating into
everything they do.
Helping them understand who is
writing a ...

Are Surfaced Here
Passages Taken From Here

Passages Are Highlighted

What to Focus On - Authorship
Create author pages and use
author-speciﬁc schema
markup to celebrate your
internal wisdom a...

Author
Help Google Understand Who Your Authors Are
Link To LinkedIn Proﬁle
Link To / From Wikipedia
Link To Other Articles...

Link To LinkedIn Proﬁle
Breadcrumb Establishing
Position At Company
Name & Title Clearly Stated
Additional Articles From T...

What to Focus On - Real Estate
Leverage SameAs schema to
connect your social media
proﬁles to your website.
Monitor conver...

Search Is Not Just About Your .Com(’s)

Common Struggles
with AI-Powered
Writing Tools

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Garbage in,
garbage out.

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
F...

Choosing the
Right Topics
to Write About

Business Alignment
● Map the overarching business goals to speciﬁc initiatives in
your content plan.
● Map your KPIs to th...

● Is it self-evident to
your visitors who
authored your content?
● Is it clear to your
visitors that the author
is someone...

Tactics To Strengthen E-E-A-T
Reviews & Mentions
● Get good reviews on external sites.
● Get mentioned on authoritative si...

Crafting Prompts
to Create Great
Content

Topic
Intent
Persona WHO
is
searching?
WHAT
are they
searching?
WHY
are they
searching?
USER

Garbage in,
garbage out.

C-R-A-F-T-S

Context
R
A
F
T
S
The "Why" behind the content.
Your Business: Who are you? What is your Unique
Selling Proposition (USP)?...

The "Who" doing the writing.
Assign a persona to the AI.
This dramatically improves the style, tone, and
quality of the wr...

C
R
Audience
F
T
S
The "For Whom" you are writing.
Who is your target reader? (Job title, expertise level)
What are their ...

C
R
A
Format
T
S
The "How" it should be structured.
Deﬁne the content type (Blog post, landing page,
FAQ).
Specify the str...

C
R
A
F
Task
S
The "What" you want the AI to do.
This is your core instruction.
Clearly state the topic.
List the key argu...

C
R
A
F
T
Speciﬁcs
The "Rules" of the game.
SEO: List primary and secondary keywords.
Constraints: What should the AI avoi...

Basic
Prompt
Prompt Example
Hi AI! I need you to write a blog post about AI
in project management.

Basic
Prompt
Prompt Example
Hi AI! I need you to write a blog post about AI
in project management.

Context
Role
Audience
Format
Task
Speciﬁcs
CRAFTS Prompt Example
We are 'Starlight,' a B2B SaaS company...
You are an expe...

Context
Role
Audience
Format
Task
Speciﬁcs
CRAFTS Prompt Example
We are 'Starlight,' a B2B SaaS company...
You are an expe...

SEO Still Matters:
Don’t Leave these
Best Practices Behind

Trim the fat from your site by reducing
crawl bloat, optimizing your XML
sitemaps and ensuring important pages
have intern...

How Conductor AI
Is Supporting Brands
End-to-End

Dominate AI search
with winning content
Effortlessly create high-quality content at
the scale you need to compete, in perf...

Try
Conductor Creator
for free:
conductor.com/free-trial

Thank you! Questions?
Connect with us on LinkedIn:
linkedin.com/in/crystie-bowe
linkedin.com/in/nadegechaffaut

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