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From:
Gift Purchases as Catalysts for
Customer–Brand Relationships
How and Why Gift Purchases Strengthen
Customer–Brand Re...
From:From:
 Gift purchasing is an intriguing consumer behavior with great economic relevance
 In the United States alone...
From:From:
How Does a Past Gift Purchase Impact Future
Sales from the Focal Brand?
Eggert, Steinhoff, and Witte (2019)
$21...
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