Social Media: Delivering for Project Management?

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Social Media: Delivering for
Project Management?
Trevor Roberts
Ryton Projects Ltd

Social Media vs Project
Management

Blogs


One to Many

Low barrier to entry

Based around
inte...

Commenting


Brings in the
readers

Allows everyone to
contribute

Builds community

Social Networking


Facebook et al

Many to Many
...

Web of connections

Based around individuals, not interests

Twitter / Yammer


Many to Many

Follow lists

Non-reciprocal

Can be open or
closed
...

Conversations

@replies allow
people who don't
follow you to be
infor...

Social Media: Organic, non-
hierarchical


Flat structure

Open to all

Self-organising through foll...

“Traditional” Project Management:
Defined, hierarchical


Non-flat structure

O...

Making use of the tools


External to the project

Internal to the project

External Communication


Progress reporting

Keeping stakeholders
informed

Gathering information
from target au...

Two way communication flow

Social media
means everyone
...

Internal communication
Different types of projects:

Projects to deliver significant physical objects –
buildings...

Physical Projects


Well understood problem

Limited changes possible after design phase

Little autonomy of indi...

Virtual Projects


Less well understood problem – but improving

Changes within components possible until deliver...

“Black box” delivery


What goes in
is important

...

Team communications

Simple, clear, quick
...

Hybrid Projects


Mixture of the two previous types

Different areas can cope with different amounts of
change

...

Disruptive effects

Incremental
improvement
versus dramatic
...

Online PM tools

Trello (trello.com)

Wrike (wrike.com)

Basecamp (basecamp.com)

AgileZen (agilezen.c...

Example: Virtual Kanban

Kanban – effective way of managing workflow

Successfully used in many software project...

New ways of delivering projects?

Completely outsourced team

Recruitment through online tools

Communicati...

Free Software Project

Global, ad-hoc project to develop free and open
operating system and software tools

...

Example: Local Government IT

Hybrid project – physical IT infrastructure and
virtual software platforms

Mi...

Outside of projects...

Social Media: Delivering for Project
Management?

Blog tools can be used for every project

Virtual and...

Thanks

Trevor Roberts:

@trev_roberts
www.projectmanagementguide.org
www.rytonprojects.co.uk

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