Colombia doing business with switzerland and liechtenstein

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Doing Business with Switzerland
and Principality of Liechtenstein
EFTA Seminar Colombia
December 4, 2...

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Colombia
Import countries 2016
Source: Trade Map, ITC
21

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Total: Mil. $ 479
Total: Mil. $ 376
Trade Colombia with
Switzerland and Liechtenstein 2016

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Principality of Liechtenstein at a glance 2016
Surface area: 160 km2
Capital: Vaduz
Population: about...

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Switzerland at a glance 2016
Surface area: 41’285 km2
Dimensions: North-South 220 km East-West 348 km...

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• Import duties, levies (anti-dumping),
taxes, VAT, import licensing, quota, phytosanitary
certificat...

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Import duties www.tares.ch

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The contextual
continuum of differing cultures

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Comparing low-and high-context cultures
Communication Explicit, direct Implicit, indirect
Characteris...

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Ecology
Trends in Switzerland and
Liechtenstein
Customer
requirements
Social
Aspects

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Neglecting market trends
no
clients
environmental
& social
accountability
import
regulations
lack of...

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The vital first step to export success
• Trade and Market information
Switzerland/Liechtenstein
• Co...

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• Is my company ready to export?
• Where can I obtain expert information on foreign
markets?
• Where...

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Fresh fruit: import 2016
tons 2016 values m $ tons 2015 value m $
21 012 17 13 326 13
11 055 6 6 359...

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Exotic fruit from Colombia: import 2016
quantity kg value $
Coconut Total CH 744'725 1'663'638
Colom...

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Swiss market textile, fashion
Total market: 9 bn $
Luxury labels (high price)
Market penetration/no ...

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Chocolate
Swiss initiative for sustainable cocoa production
Switzerland: runner-up world champion, 1...

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Chocolate
18 chocolate manufacturers
Total sales volume: 181’414 tons; value: 1.747 bn $
Import for ...

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Cocoa
Chocolate and other food preparations containing cocoa
Value imported in 2016
(USD thousand)
C...

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Biscuits
24 biscuits manufacterer
Total production / turnover: 43’919 t, 448 m $
Per capita consumpt...

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Cosmetics
Cosmetic Market 2016

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Cosmetics
Market shares 2016

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Wine from Colombia
Cauce Tal, Sierra Nevada de Santa Maria and Ocana
Exporterst
o
Switzerland
Value
...

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0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
0-2
CHF
2-3
CHF
3-4
CHF
4-5
CHF
5-6
CHF
6-...

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Value Creation
• Agricultural products and
processed Food, Fruit & vegetable,
herbs
• Home, interior...

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Information about Colombia
Today the first international business
contact for an interested buyer is...

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Organic agricultural production
Switzerland
organic production: 140’000 ha
Sales: > 2.3 bn $
Liechte...

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Organic production
Advantages
 Market opener / competitive product /
price premium
 Steady buyer, ...

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Consumer Behaviour
Reasons, why some consumers
prefer organic products:
 75% health-consciousness
...

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What is Marketing?
Marketing can be:
• Communication (quality, USP, region, certificates)
• Mailings...

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Traditional Marketing Mix
P P P P
Product Price Promotion Place
Product Price Promotion Place
Contac...

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Image Building
A first impression cannot be repeated,
cannot be made a second time

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Pricing
• Confidence
• Trust
• Communication
• Reliability
• Vision
Price

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Price: Top-Down calculation
Consumer Price:
VAT:
Market price minus VAT:
1‘080
80 + 8.0%
1‘000
Margi...

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Trade and Sales Structure
Markets
 Retail and wholesale trade, general stores
 Discounters, cash-a...

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 MIGROS Switzerland:
 over 80’000 employees
 950’000 customers each day
 1‘820’000 m2 total sale...

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COOP Switzerland:
 Retail stores 876
 Department stores 31
 Non-Food stores 708
(Bau+Hobby, Inter...

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 Food discounters:
 Aldi Suisse 185 shops / CHF 1.5 bln.
 Denner (Migros) 809 shops / CHF 3.1 bln...

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Independent retailers and food chain stores:
Landi / VOLG, Spar, TopCC, Maxi, PAM/Proxi, Groupe Magr...

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Swiss retail outlets Non-Food 2016
Branch Firms Shops Turnover
Clothes 95 2’633 $ 3.2 bn
Footwear 22...

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Numerical distribution
 53’000 retail outlets
 Retail trade turnover $ 96.8 bn
 of which food $ 4...

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Information for importers (Brochures, newsletter, general promotion
materials, Internet/Websites)
– ...

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VSIG / Swiss Trade
www.vsig.ch
VSIG/Swiss Trade
is the branch
organisation of
Swiss trade, of
the Sw...

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Export Marketing Planning: a Must
 Market assessment and selection: Switzerland & Lichtenstein
 Co...

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© Osec Business Network Switzerland 2006
“When in Rome, do as the Romans do“
If you wish to sell to ...

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Swiss company landscape

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How do we spend our money (2016)
3’640’000 households
0 5 10 15 20 25 30
Tobacco
Footwear
Education
...

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How Switzerland gains profit out
of international trade
1.Switzerland
imports: 58% high-
value and 4...

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Have you any
questions
Thank you

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