Nosco field-guide

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Field Guide to Idea Campaigns
-
Designed by Nosco
Proofreading by Wordy
Illustrations by Menze Kwint
Typeset in Londrina, ...

At Nosco, we work in idea management for global
companies. Our clients include Volkswagen, Novozymes,
BASF, Maersk and Vol...

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8 9
ABOUT CAMPAIGNS
Seeing as you are about to become an idea
campaign manager, it’s important to first get a clear
pictur...

ENGAGE!

Think about your company as one big, collective,
brain. Your aim is to get the company’s neurons to
make as many connectio...

14 15
Idea campaigns generally comprise three components:
the call for ideas, the campaign platform and
campaign outreach....

17
The call for ideas is the message
of your campaign.
A good call for ideas can make a world of
difference, so take time ...

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18
STEP 1
START BY ASKING YOURSELF: WHY?
The initial part of an idea campaign involves
sitting down, often in a group, cut...

20
STEP 2
GETTING DOWN TO: BUSINESS
We call this the magic question, and it is
deceptively simple:
‘What is the specific a...

- JEFF BEZOS
FOUNDER, AMAZON.COM
‘I think frugality drives
innovation, just like other
constraints do.
One of the only way...

25
This might sound counterintuitive, but trust us,
your idea campaign will benefit from adding a few
constraints to your ...

26
THE DOGME 95
MOVEMENT:
EMBRACING CONSTRAINTS
Constraints are not your enemy.
Quite the opposite, they can accelerate th...

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28
THE FOUR MIND MODES
Having described the why of your campaign, it’s now
time to find the what. Namely, what are we goin...

30
Crowdsourcing for new ideas for products and
processes represents the most prevalent use of idea
campaigns in organisat...

32
Idea campaigns also serve as a platform for
targeted knowledge sharing.
When getting participants into this mind mode,
...

35
Direction campaigns are used as a tool for
collaborative strategising.
The CEO from one of our clients once said it bes...

37
Setting up idea campaigns to solve problems allows
you to engage the “wisdom of the crowds”
within and outside the comp...

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38 39
PREPARE THE CHECKLIST
Why of the campaign
Call for ideas
Type of campaign
Participants selected
Constraints / Idea t...

40 41
We’ve seen idea campaigns range from four people
in a quick brainstorm for problem-solving to 30,000
participants in...

42 43
When the ideas are collected in the system, you can
designate a panel of evaluators and have them rate
the ideas bas...

44 45
This is where the battle takes place.
2
THE CAMPAIGN
PLATFORM

46 47
Innovation historians pinpoint 1880 as the birth
of the suggestion box. Shipbuilder William Denny &
Brothers set up ...

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48 49
Once people have read your inspiring call for ideas,
their imaginations will start working on solutions
and tweaks t...

‘To give a great idea
wings, […], is at
least as valuable as
to hatch it.’ - MARIA POPOVA
BLOGGER, BRAINPICKINGS.ORG

52
There are a few simple, but important tools at your
disposal to drive engagement in the campaign: votes,
comments, and ...

54 55
This is about your actions, both online
and offline as the campaign manager.
It’s about the communication that takes...

57
THE TEN COMMANDMENTS
OF AMAZING IDEA
CAMPAIGNS!
Building buy-in for your campaign means getting the
attention and gaini...

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58 59
Once you’ve ensured buy-in, it’s time to focus on
log-in. According to a study of more than 200 million
emails, cond...

60 61
We cannot expect everyone to buy-in, log-in and
weigh-in from day one. Sending out relevant
and informative reminder...

62 63
Engagement is built over time. So communication
after the campaign is just as vital as before and
during.
Communicat...

64 65
We’ve know this phenomenon from school dances. The
first dancers to take the floor need to be immensely
brave, where...

EMPLOYEE
DRIVEN
INNOVATION
NIRVANA

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68
We started out by presenting the Fogg Behavior Model
to provide context for the effect of our three
elements in idea ca...

70
AFTER THE CAMPAIGN –
NOW WHAT?
When your campaign is over, you’ll hopefully be left
with a bunch of great ideas, that i...

PERSONAL NOTES

THANK YOU
We sincerely hope you enjoyed this
guide, and that you will go on to
create amazing campaigns.
Remember to check...

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