Importance and Impacts of Strong Trademark Protection and Enforceme...

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LAWPLUS 1
Importance and Impacts of
Strong Trademark Protection and Enforcement
on Economy 4.0
Kowit Somwaiya
Managing Par...

LAWPLUS 2
Presentation Outline
• What Actually is “Economy 4.0”?
• Intellectual Property and Economy 4.0
• Trademark and D...

LAWPLUS 3
What Actually is “Economy 4.0”?
• No common definition of the term “Economy 4.0” agreed among countries all arou...

LAWPLUS 4
What Actually is “Economy 4.0”?
• The concept of “Economy 4.0” has been named differently among countries, e.g.
...

LAWPLUS 5
What Actually is “Economy 4.0”?
• Common aimed results from the implementation of “Economy 4.0” strategy
– Highe...

LAWPLUS 6
Intellectual Property and Economy 4.0
• Intellectual property is an important tool for economy development.
• IP...

LAWPLUS 7
Intellectual Property and Economy 4.0
• Intellectual property is a tool for development.
• “In the age of the kn...

LAWPLUS 8
Intellectual Property and Economy 4.0
Efficiency-
Driven
Economy
Efficiency-
Driven
Economy
Innovation-
Driven
E...

LAWPLUS 9
Intellectual Property and Economy 4.0
• Examples of economic impact and advantages of IPRs on business performan...

LAWPLUS 10
Intellectual Property and Economy 4.0
Source: INTELLECTUAL PROPERTY RIGHTS AND FIRM PERFORMANCE IN EUROPE, OHIM...

LAWPLUS 11
Intellectual Property and Economy 4.0
• Examples of economic impact and advantages of IPRs on business performa...

LAWPLUS 12
Intellectual Property and Economy 4.0
• Examples of economic impact and advantages of IPRs on business performa...

LAWPLUS 13
Intellectual Property and Economy 4.0
• Example: China
Source: Impact of the Intellectual Property System on Ec...

LAWPLUS 14
Intellectual Property and Economy 4.0
• Example: Malaysia
Source: Impact of the Intellectual Property System on...

LAWPLUS 15
Example: Thailand
20 Years IP Roadmap to Innovation-Driven Economy
2016
Enhancing efficiency
of registration an...

LAWPLUS 16
Trademark and Development of Economy
• Is innovation only about invention or patent protection?
• There has bee...

LAWPLUS 17
Trademark and Development of Economy

LAWPLUS 18
Trademark and Development of Economy
• How trademark system plays role in Economy 4.0 and economic development ...

LAWPLUS 19
Trademark and Development of Economy
• How trademark system plays role in Economy 4.0 and economic development ...

LAWPLUS 20
Trademark and Development of Economy
• How trademark system plays role in Economy 4.0 and economic development ...

LAWPLUS 21
Trademark and Development of Economy
• Comparing trademarks to other kinds of IPR
– Trademarks are the most wid...

LAWPLUS 22
Trademark and Development of Economy
Innovative/Technologically Based Firms
Source: WIPO Economics & Statistics...

LAWPLUS 23
Trademark and Development of Economy
Non-Innovative/Non-Technologically Based Firms
Source: WIPO Economics & St...

LAWPLUS 24
Trademark and Development of Economy
Source: Intellectual property rights and firm performance in Europe: an Ec...

LAWPLUS 25
Merits of Trademarks on Business and Economic Performance
• From the study of OHIM among EU countries, the high...

LAWPLUS 26
Merits of Trademarks on Business and Economic Performance
Source: WIPO based on data in the WIPO Statistics Dat...

LAWPLUS 27
Merits of Trademarks on Business and Economic Performance
• The underlying relationship is plausible for severa...

LAWPLUS 28
Merits of Trademarks on Business and Economic Performance
The evidence shows that
economic growth as
measured b...

LAWPLUS 29
What Makes a Strong Trademark System?

LAWPLUS 30
What Makes a Strong Trademark System?
Creation
Registration
• Facilitate and support creation of trademark
• Cr...

LAWPLUS 31
What Makes a Strong Trademark System?
A strong trademark system should…
Commercialization
Enforcement
• Make it...

LAWPLUS 32
Negative Impact of Counterfeits
• Direct impacts are the IP owners’ loss in sales, loss in good will, reputatio...

LAWPLUS 33
Negative Impact of Counterfeits
• Indirect impacts
– health and safety risk, especially pharmaceutical products...

LAWPLUS 34
Negative Impact of Counterfeits
“The unchecked growth of counterfeiting and piracy is an enormous drain
on the ...

LAWPLUS 35
Negative Impact of Counterfeits
(globally)

LAWPLUS 36
Negative Impact of Counterfeits
Source: THE ECONOMIC IMPACTS OF COUNTERFEITING AND PIRACY, Report prepared for ...

LAWPLUS 37
Trademark and Economy 4.0: Summary
• Intellectual property is a tool for development, especially for Economy 4....

LAWPLUS 38
Trademark and Economy 4.0: Summary
• Branding investments affect consumer welfare and, in the long term, can in...

LAWPLUS 39
Q&A

LAWPLUS 40

LAWPLUS 41
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Floor
990 Abdulrahim Place
Rama IV Road, Bangkok 10500
Tel. +66 (0)2 636 0662
Fax+66 (0)2 636 0...

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