BA and Beyond 20 - Liz Calder - We can, but should we? Modern ethic...

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ba-beyond.eu — #BABeyond20
13 October 2020
We can, but should we?
Modern ethics and the BA
Liz Calder

Dr Liz Calder
Blue Raccoon Limited
We Can, But Should We?
Modern Ethics and the BA

IT is making our lives easier
<happy shiny image>

Some gains come at another’s expense

Ryan Air splitting up families

Does the BA in you ever ask?
Who decided to do
that was the right
thing to do?
Is it the right thing to
do?

Traditional Ethics
a system of accepted beliefs that control behaviour, especially
such a system based on morals:
Acting i...

Paul Virilio
Cultural Theorist
When you invent the ship, you also
invent the shipwreck; when you invent
the plane you also...

Modern Ethics
What is the right thing to do in a world that is ever changing and
where society hasn’t had the opportunity ...

UnethicalIllegal
Unintended Consequences

Where is that in the
Business Case?
P - Political
E – Economic
S – Socio-Cultural
T - Technological
L - Legal
E - Environm...

Bots
Internet
harassment
Dark Patterns
AI
Privacy
Misinformation

Bots
Internet
harassment
Dark Patterns
AI
Privacy
Misinformation

A Common Sense Approach
to Web Usability
Practical guidance for
intuitive navigation and
information design

Dark Patterns
Dark Patterns are tricks used in websites and apps that make
you do things that you didn't mean to, like buy...

“Design is Applied Ethics”
Cennydd Bowles

Bots
Internet
harassment
Dark Patterns
AI
Privacy
Fake
News

We love Data!

Privacy is not our problem
“It’s not like I work in
Healthcare,
Informed Consent
isn’t relevant to me”

Privacy is not our problem
But it’s fine so long
as we put it in the
T&C
“It’s not like I work in
Healthcare,
Informed Con...

• Only 1 in 7 people read their T&C
• It would take weeks and weeks to read all the T&C you have
signed up to
• e.g, iTune...

Privacy is not our problem
No problem, we
anonymise all our
data!
But it’s fine so long
as we put it in the
T&C
“It’s not ...

Patient No Age Bracket Sex Severity Attribute 1 Attribute 2
Patient 1 35-45 M 5 ….. …..
Patient 2 0-5 M 2 ….. …..
Patient ...

Patient No Age Bracket Sex Severity Attribute 1 Attribute 2
Patient 1 35-45 M 5 ….. …..
Patient 2 0-5 M 2 ….. …..
Patient ...

Where does this leave the Business
Analyst?
Asking questions, I hope…..

The sorts of questions to ask
What does healthy
use of this product
look like, what does
unhealthy use look
like?
Will the...

The sorts of questions to ask
What does healthy
use of this product
look like, what does
unhealthy use look
like?
Will the...

The sorts of questions to ask
What does healthy
use of this product
look like, what does
unhealthy use look
like?
Will the...

The sorts of questions to ask
What does healthy
use of this product
look like, what does
unhealthy use look
like?
Will the...

We can, but should we?

Resources
Darkpatterns.org
Ethicalos.org
Carole Cadwallader – TED talk. FB & Democracy

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