40 Things Every Start-Up Should Do To Scale Up

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40 THINGS EVERY
START-UP SHOULD
DO TO SCALE UP
From the book ‘Scaling Up’ by Verne Harnish

1
Hire Fewer People,
But Pay Them More

2
No Team Can Be So Big That It Can’t Be
Fed With 2 Pizzas

3
If more than one person is accountable, then
no one is accountable, and that’s when things
start falling through the cra...

4
Hire people who don’t need to be
managed, and regularly wow the team
with their insights and output.

5
Leaders must hire people who are
better than them.

6
Heads of Business Units need to lead as
if they are individual CEOs.

7
Use the Lean technique - Eliminate time
wasted on activities that don’t add
value for customers / clients.

8
The cost of a bad hire is 15x his or her
salary (according to TopGrading)

9
You need a strange culture and strange
strategy to differentiate your ﬁrm in the
marketplace.

10
It’s better to do 3-4 hours of interview
instead of spending hundreds of hours of
headaches if you hire the wrong perso...

11
Failure to develop sufﬁcient leadership
is one of the three biggest barriers to
growth

12
Focus on eliminating or delegating
tasks that drain you.

13
Great Managers discover what is different
about people and capitalise on it

14
Onboarding needs to be a celebration. Throw
a party for people who join the company
instead of doing it when they leave

15
Modern Careers are like rock climbing where
top does not have to be the goal. Getting
across the rock face or reaching ...

16
Organise your employee handbook into
sections around each Core Value

17
Deadlines cannot be an excuse for making
mistakes. Be quick but don’t hurry!

18
Identify your one-phrase strategy which represents
key lever in your business model that drives
proﬁtability and helps ...

19
A company can outperform rivals only if
it can establish a difference that it can
preserve.

20
If everyone can accomplish one thing in
addition to his or her daily job, that’s a
dozen improvements every quarter, or...

21
Knowing what trends are going to
shake up your industry — and having a
plan for dealing with them — will help
you stay ...

22
Quarterly Theme is a fun motif you can use
in your internal marketing to rally
everyone around achieving your
Critical ...

23
Senior leaders need to be in the market
80% of the week, either ﬁguratively or
literally.

24
• What should we start doing?
• What should we stop doing?
• What should we keep doing?
3 questions you should ask your...

25
• How are you doing?
• What’s going on in your industry/ neighborhood?
• What do you hear about our competitors?
• How ...

26
Share insights from conversations with
clients at the executive team’s weekly
huddle. Don’t bog down the process
with a...

27
Whichever competitor has the most
market intelligence, and uses it, wins.

28
All executives and middle managers
should have a coach (or peer coach)
holding them accountable for
behavioral changes.

29
Make sure that the Core Values, Purpose, and
Priorities are posted throughout the
company. These can be displayed on wa...

30
Most matters can wait for the daily huddle or the
weekly meeting. Bigger issues, which
necessitate getting everyone in ...

31
Avoid checking up on whether someone did
something the previous day. Looking forward
is great management; and looking b...

32
Line up all your meetings in a day instead
of spreading them over in a week.

33
Have your CFO give you a cash report
everyday. Observing the sources of cash
ﬂowing in & out on a daily basis gives rea...

34
Find ways to speed up & move cash more
quickly through the business. Eg. Specify a
due date on the invoice rather than ...

35
10% (proﬁt) is the new breakeven. Once you
add new labor and proﬁtability drops, hold
labor costs steady and grow back ...

36
Revenue is vanity, proﬁt is sanity, and
cash ﬂow is king.

37
Midsize businesses should target at
minimum a 30% return on net assets.

38
Success belongs to those who have
these two attributes:
1.  An insatiable desire to learn
2.  An unquenchable bias for ...

39
And along the journey, there is a set of
habits — routines — that will make the
climb easier. “Routine sets you free”

40
And lastly, whatever you do, avoid
doing everything all at once. One step
at a time.

Thanks & Keep In Touch!
Creator: Kanchan Lad | @Socialpaparazzi
Any questions?
You can ﬁnd us at: @hmarketer | hello@happy...

Credits
Special thanks to all the people who made and
released these awesome resources for free:
▧ Presentation template b...

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