Startup Branding and Public Relations in times of constant change -...

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© 2020
Building startup brands in times
of constant change

© 2020
hello!
Lars Voedisch
Founder, Managing
Director
Lars Voedisch Indonesia@PReciouscomms.com
Joyce Rodwina
Senior Mana...

© 2020
We are an independent regional agency made
up of 50 highly adaptive, responsive, and self-
empowered people across ...

© 2020
✘ Two-way communications
✘ Cost-effective compared to other communications
✘ Perception / impartial opinion and rev...

© 2020
Let’s get back to The basics
1.
2.
3.
4.
What is public relations?
How to tell your stories?
The indonesian context...

© 2020
What is public relations today?

© 2020
Public relations is a strategic communication process
that builds mutually beneficial relationships between
organiz...

© 2020
HOW TO TELL YOUR STORY?
Why
How
What
What is essential to
know?
How can one benefit
from your story (or
product)
Ad...

© 2020
HOW TO TELL YOUR STORY?
when talking to the media,
think about two main questions.

© 2020
press release is just one tool..
press release
photo story
?
keynote
address
pr stunt
whitepaper
roundtable
case st...

© 2020
59% of total
population are
social media
users
The Indonesian context
175.4 million
people
connected to
the interne...

© 2020
PR FOR STARTUPS
And
WHY STARTUPS
DEFINITELY need PR?

© 2020
300
startup companies across south-east asia.
$ 10 billions
and supported funding rounds valued up to
15 unicorns
P...

© 2020
The startup economy
The global startup economy is worth nearly $3 trillion, a rise of 20
percent from 2017. That’s ...

© 2020
NEW LAUNCH, BUSINESS
GROWTH & MOMENTUM
Startups need quick initial sales
and use PR to improve perception
and trust...

© 2020
Check out our bi-weekly startup webinar!
https://www.preciouscomms.com/southeast-asia-connect/

© 2020
HOW
DO
I
START?

© 2020
Don’ts – Typical challenges, pitfalls
✘ Forgetting to ask why people should actually care.
✘ Always comparing yours...

© 2020
STARTUPS start with the WHY!
Solving a problem
Every startup is created
with the clear idea of solving
a problem – ...

© 2020
MinimumViable
Product
Levels of validation
Problem/Solution fit Business Model / Market FitProduct/Market FitVision...

© 2020
Telling your stories During covid-19
The pandemic has brought about a huge SHIFT on
the way brands communicate.
Thi...

© 2020
99 PROBLEMS
It’s just business
WHAT’S THE PROBLEM
Nobodyneedsa solutionif theyaren’tawareof the
problem. Make sure ...

© 2020
THE PERFECT STORM FOR STARTUPS
Playtime is over..
Storms Create Losers..
and winners
70/80s: Apple, Microsoft
90s: ...

© 2020
thanks!
Any questions?

© 2020
your reputation is
PRecious
We are here to protect it!
email => INDONESIA@PRECIOUSCOMMS.COM
REMEMBER!
We provide :
...

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