TV Advertising Monthly Analysis July 2016

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TV Analysis
Monthly Report July-2016

* As compare to last year with the same period, Airtime has decreased by -14.25%.
Total Minutes of Advertising
Trend Analy...

* July 2016 Airtime has increased by 21% as compare to June 2016.
May 14 May 15
Trend Analysis
Comparison June 16 - July 1...

TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
17%
16%
9%
5% 5% 5%
3% 3% 2%
16%

TOP 10 PLAYERS
% Share of Advt. Minutes
34%
15%
13%
12%
8%
5%
4% 4%
3% 3%

TOP 15 BRANDS
% Share of Advt. Minutes
10%
9%
9%
8%
8%
7%
6% 6% 6% 6%
6%
5% 5% 5%
5%

Top 10 Channels
Across All Genre - % Share of Advt. Minutes
12%
11%
11% 11% 11%
10%
9% 9% 9%
8%

Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
4% 4% 4% 4%
3%
3%
...

Genre Split July-2016
43%
40%
7%
5%
3%
1%
NEWS
ENTERTAINMENT
MUSIC
MOVIES
SPORTS
KIDZ

Time Band Split July 2016
29%
26%17%
12%
11%
6%
After Noon
Prime Time
Morning Time
Late Night
Evening Time
Late Prime Time

THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr....

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