Little Things Make a Big Differece

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Michelle Ames, MBA
Marketing Diva
Marketed by Michelle, LLC
https://wpfanatic.com/wcto
It’s the Little Things that
Make a ...

Who Am I?
•Overextended, Overcommitted Entrepreneur in
Rochester, NY
•Avid Scrabble™ Player
•Photographer
•Mom
•Serial Vol...

Consider the effect of
just one thing:
• One match.
• One grain of sand in your shoe.
• One mosquito bite.
• One word of k...

If you don’t believe little things matter,
try sleeping with a mosquito in your room.

Purpose: 4 Questions
What is the purpose of your site?
What action do you want a visitor to take?
What is the feeling you ...

Sense of Security: SSL Certificates
SSL Certificates are small
data files that digitally bind a
cryptographic key to an
or...

Branding: Favicon
A favicon is a 16x16 pixel piece of real estate
that is the smallest piece of branding you will
own…and ...

Branding: Colors

Footer Elements
Should you display open hours?
Contact information?
Social Media Links?
Review sites? (i.e. Yelp, Angie’s ...

Footer Elements
Should you display affiliations & memberships?
Awards?
Contact options? (Phone/text/email)
Copyright?
Buil...

Up-to-Date Information
https://marketedbymichelle.com/are-you-dressing-your-website-for-success/

Up-to-Date Information

Appropriate Info/Home Page
Do use images that drive your call to action.
Do make the call(s) to action clear.

Button Labels
Don’t use boring labels like “submit.”
Do use descriptive action words like “register” or “join us” or “sign...

Privacy Policy/Terms & Conditions
No one will read them. Have them anyway.

Affiliate Link Disclosure
Make it clear that you will
receive some kind of
compensation for the sale.
Make sure they know ...

Image Size
Not loading? Check your file size. Check your image location/URL.
Pixelated? Check your file size.
Distorted? C...

Page Load Speed
Test site speed at:
https://tools.pingdom.com

Accessibility
Consider:
• colors
• alt-tags
• contextual links (rather
than “click here” or
“more”
• tab order
http://weba...

Menus

Menus
Mega menu with icons on the secondary navigation.

Menus
Consider:
• order
• call to action first
• drop downs
• mega menus
• location
• megamenu
• primary
• footer
• sideba...

Use of White Space
Amazon has A LOT of content, but it’s organized in a way for you to navigate it visually
and with ease....

Use of White Space
Random white space (combined with the menu from hell) doesn’t allow the eye to move
freely, or allow ap...

Use of White Space
Is there too much? Do visitors have to scroll too far for content? Is it white?

Email Addresses
Using anything other than an email @yoursite.com is simply unacceptable.
Using info@yoursite.com is boring...

Domain Names
Be cautious with:
• Hyphens
• Multiple words
• Length
• Double meanings
• Perception
• Spelling
kidsexchange....

Opportunity: Custom 404 Page
A custom 404 page is an opportunity to connect with a
visitor who has found themselves in the...

Opportunity: Custom 404 Page

Opportunity: Custom 404 Page

Questions/Discussion
• Michelle Ames, Marketing Diva
• Twitter: @michelleames
• SlideShare: slideshare.net/michelleames
ht...

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