Intelligent Campaign Automation

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Use intelligent
campaign automation
to maximise results
with minimal effort
A brief overview explaining what
campaign auto...

A challenge for
marketers
The average person sees up to 11,000 marketing
messages and adverts every day.
apteco.com
Use in...

People crave
seeing personal
and relevant
things.
But can marketers
deliver?
WIth campaign
automation, the
answer is yes.
...

What is campaign
automation?
apteco.com
Use intelligent campaign automation to maximise results with minimal effort
4

Campaign automation is
the use of an omnichannel
platform to create,
consolidate, and fully
automate a variety of related
...

What are
the benefits?
apteco.com
Use intelligent campaign automation to maximise results with minimal effort
6

Your marketing campaigns
become more efficient +
more effective.
apteco.com
Use intelligent campaign automation to maximis...

Greater efficiency
apteco.com
Use intelligent campaign automation to maximise results with minimal effort
8

Campaign automation
simplifies your tasks
and workflows, saving
you valuable time.
apteco.com
Use intelligent campaign aut...

It removes the need
for manual admin
tasks and constant
support from IT.
apteco.com
Use intelligent campaign automation to...

Instead, it lets you focus on high-value tasks.
Finding and
testing creative
ways to delight
your customers
Making data-
d...

Greater
effectiveness
apteco.com
Use intelligent campaign automation to maximise results with minimal effort
12

Campaign automation
makes your marketing
activities more effective...
by helping you achieve
personalisation
at scale.
apt...

This improves the
customer experience
at every touchpoint.
apteco.com
Use intelligent campaign automation to maximise resu...

It uses past transactional data and predictive
analytics, so the right customer receives:
the right
message
at the right
t...

How does campaign
automation differ
from marketing
automation?
Many people confuse campaign automation with
marketing auto...

Marketing automation Campaign automation
Very often standard repeatable
campaigns for one person, e.g.
whitepaper download...

Typically does not factor in
transactional data
Takes all available transactional data
as well as contact and response
his...

Campaign automation
in action
Intelligent campaign automation comes in all forms
– any company can make use of it to suit ...

It can be as simple
as birthday
campaigns.
Instead of sending fixed
offers to customers on
their birthdays, you can
person...

Step 1:
Create a target group that
includes people who have a
birthday on a specific day.
Step 2:
Decide on the most appro...

You can also use campaign
automation in its most
advanced form, drawing on the
power of predictive analytics...
apteco.com...

Example:
Churn prevention campaigns
apteco.com
Use intelligent campaign automation to maximise results with minimal effort...

Detect which of your
customers are likely
to lapse based on
past behaviour.
apteco.com
Use intelligent campaign automation...

Step 3:
Send out campaigns
with measures to retain
customers (special offers,
discounts, etc.)
apteco.com
Use intelligent ...

DOWNLOAD NOW
Want to learn more about intelligent campaign
automation? Download the free eGuide to
discover more use cases...

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