Culturally Driven Strategies: Tailoring Health Communications to Bu...

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Culturally Driven Strategies:
Tailoring Health Communications to Build
Understanding and Trust
THURSDAY, SEPTEMBER 21, 202...

CULTURALLY
DRIVEN
COMMUNICATIONS
Live closed captioning is being provided by AI Media. ASL interpretation is being provide...

MEET TODAY'S EXPERTS
Syreeta Wilkins, MA
Communications Strategist
National Resource Center for Refugees,
Immigrants and M...

hcnmedia.com laredhispana.org
Alison Rodden
CEO
Engaging Diverse
US Multicultural Communities
Cultural Solutions.
Meaningf...

hcnmedia.com laredhispana.org
Connect, inspire, and empower US multicultural communities
with culturally relevant informat...

hcnmedia.com laredhispana.org
Improve quality of life for
multicultural communities in the U.S.
Multimedia: Digital + Trad...

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hcnmedia.com laredhispana.org
Sponsors + Clients: Sample Portfolio

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Principles of
Culturally Driven Communications
Cultural
Awareness &
Open Mindset
Recognize a...

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Distinctions between
Cultural Sensitivity and Cultural Competency
Related and Intertwined:
●...

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Multicultural Approaches:
Partnerships
TransCreations
Specialists
CONSUMER
Community
Health
...

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Multicultural Approaches: Larger Resources
Culturally Relevant Information and Resources
HHS...

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Multicultural Approaches: Minimal Resources
Culturally Relevant Information and Resources
Ca...

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alison.rodden@hcnmedia.com
Thank you!
Cultural Solutions.
Meaningful Results.

National Resource Center for Refugees, Immigrants and Migrants
Culturally Driven Health
Communications
Syreeta Wilkins, Co...

National Resource Center for Refugees, Immigrants and Migrants 16
About NRC-RIM
The National Resource Center for
Refugees,...

National Resource Center for Refugees, Immigrants and Migrants 17
History
▫ Funded by CDC, housed at
University of Minneso...

18
National Resource Center for Refugees, Immigrants and Migrants
Goals
▫ Strengthen partnerships between health
departmen...

National Resource Center for Refugees, Immigrants and Migrants 19
What We Do
Promising Practices
+ Toolkits
Health Educati...

National Resource Center for Refugees, Immigrants and Migrants 20
Core Partners

National Resource Center for Refugees, Immigrants and Migrants 21
Moving forward
Continuing COVID-
19 work on a
smaller sc...

National Resource Center for Refugees, Immigrants and Migrants 22
Health Education +
Communications

National Resource Center for Refugees, Immigrants and Migrants 23
Health Education + Communications
Curate existing health...

National Resource Center for Refugees, Immigrants and Migrants 24
Health Education + Communications
Fact Sheets Social Med...

National Resource Center for Refugees, Immigrants and Migrants 25
Asset Creation
Scale
Design
Write
Listen Translate
• Con...

National Resource Center for Refugees, Immigrants and Migrants 26
Partner with community representatives
on the content, f...

National Resource Center for Refugees, Immigrants and Migrants 27
Learn from Communities
Content Advisors
● Achieved throu...

National Resource Center for Refugees, Immigrants and Migrants 28
Honoring oral traditions

National Resource Center for Refugees, Immigrants and Migrants 29
Incorporate diverse perspectives into the
communication ...

National Resource Center for Refugees, Immigrants and Migrants 30
Writing Strategies
● Align with trusted sources
● Conver...

National Resource Center for Refugees, Immigrants and Migrants 31
Incorporating Community Perspectives
● Example: Managing...

National Resource Center for Refugees, Immigrants and Migrants 32
Incorporating Community Perspectives
● Example: Managing...

National Resource Center for Refugees, Immigrants and Migrants 33
Set aside your own expectations for what
constitutes a “...

National Resource Center for Refugees, Immigrants and Migrants 34
Design inspiration

National Resource Center for Refugees, Immigrants and Migrants 35
Culturally-validated colors
Original Culturally Validate...

National Resource Center for Refugees, Immigrants and Migrants 36
Culturally-validated photos
Original Photography
Cultura...

National Resource Center for Refugees, Immigrants and Migrants 37
Culturally-validated symbols: Toy
Original Culturally Va...

National Resource Center for Refugees, Immigrants and Migrants 38
Culturally-validated symbols: Bedtime Routine
Original C...

National Resource Center for Refugees, Immigrants and Migrants 41
Ensure work is rigorously translated and
validated by co...

National Resource Center for Refugees, Immigrants and Migrants 42
Robust Translation & Community Review
Initial
translatio...

National Resource Center for Refugees, Immigrants and Migrants 43
Importance of Content Validation
Swahiligate
● One of ou...

National Resource Center for Refugees, Immigrants and Migrants 44
Allow and encourage community leaders
to customize your ...

National Resource Center for Refugees, Immigrants and Migrants 45
Customizable
Templates

National Resource Center for Refugees, Immigrants and Migrants 46
Asset Creation
Scale
Design
Write
Listen Translate
• Con...

National Resource Center for Refugees, Immigrants and Migrants 47
Yes
This presentation was
culturally validated

Maria Griffin, MA
Spo-ka’nay Enterprises, Owner
Culturally Driven
Communications:
Relationship Building & Visuals

About Spo-ka’nay Enterprises
▪ Woman- and American Indian-owned
▪ Spo-ka’nay is derived from Interior Salish word Sp’q’ni,...

▪ Spokane Tribal citizen
▪ Spo-ka’nay Enterprises owner
▪ Core competencies in
▪ Professional writing: grant & contract
pr...

Relationship Building

Importance of Relationships: First Steps
1.Respect community culture.
• Meet community in their worldview
Request assistan...

Importance of Relationships: First Steps
2. Identify how best to communicate with the community leaders.
• Rule #1: ALWAYS...

Importance of Relationships: First Steps
3. Prepare to meet in person.
Tribal council meeting
• Travel at least 2 days pri...

Importance of Relationships: First Steps
4. Identify how best to communicate with the COMMUNITY.
Ask your culture advisor ...

Culture-based
Communication Plan

Communication Plan
1. Gain approval to distribute information to the community.
• Tribal council meeting
• Give your prese...

Communication Plan
2. Develop a communication plan that describes how you will
communicate with the COMMUNITY.
• Use the i...

Visuals

Images and Photos
• Images reflect American Indian, Alaska Native, Native
Hawaiian, and Indigenous qualities.
• Features d...

American Lung
Association
Better For It Informational Guide for
the COVID-19 Vaccine
Resiliency & Immunity: Protecting
our...

U.S. Department
of Justice
Office on
Violence Against
Women
2010 Annual Tribal Consultation
Report
Working Together to End...

Maria Griffin, MA
Email: maria@spokanay.com
Phone: 509-319-8818
Website: www.spokanay.com

Cultural Communications: Meeting the needs of diverse
groups as a public health agency
Erica Chung| International Health P...

Mission:
Protecting,
maintaining and
improving the
health of all
Minnesotans.
9/15/2023 health.state.mn.us 65

Who are we and who am I?
• Health Equity Bureau
• Diversity, Equity, and Inclusion
• Health Improvement Bureau
• Health Pr...

Cultural
Communications
Community trust and
relationship building
Culturally appropriate
information
dissemination
Cultura...

Three-Pronged Approach
health.state.mn.us 68
Can pivot and build depending on capacity, need, and resource allocation

COVID-19 Vaccine Misinformation
• Stakeholders involved: Community
organizations, MDH staff, diverse media,
community memb...

Measles and Travel
• Stakeholders involved: Somali diverse
media, MDH staff
• Materials created: TV Program
Process:
1. Co...

health.state.mn.us
71
Actions for
Successful Cultural
Communications

Get comfortable with being uncomfortable
health.state.mn.us 72

Practice trauma-informed communication

Respect community

Invest in more diverse design work

Cultural Communication Strategy: CARE
health.state.mn.us 77

Thank you
More Resources
www.publichealthcollaborative.org
Contact
info@publichealthcollaborative.org
Follow PHCC
X: @PH_C...

Thank you
Download the resource
Strategies for Developing Culturally
Driven Public Health Communications
79
Register for t...

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