Youth Representation in advertisement

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Youth Representation In Advertisements
Prepared by : Komal Shahedapuri
Roll No : 13
Paper : Mass Communication and Media S...

What is Advertising ?
“Advertising is the process of calling the
attention of the public to a product or
service by a busi...

Objectives
• How youth are represented in Ads ?
• What is the purpose to use young people in some ads ?
• How realistic do...

Advertisers are seeking to find new and creative
ways of targeting young consumers via
the Internet, in schools, and even ...

Different modes of advertisements
• Newspapers
• Magazines
• Radio
• Television
• Billboards
• Internet

Television ads
• Television advertisements have significant impact
on youth including product choices and overall
percepti...

Continue…
Why teens are the most elusive and valuable
customers in tech ?
Teenagers today do not listen to advertisers or
...

Examples of Newspaper ads

Ads of Beauty products
Media creates unrealistic image of beauty through it’s
products which never change the real/natural...

Taking advantage of such mentality are companies which
sell ‘fairness’ products, and are earning millions by
attacking thi...

Advertisements of different beauty products for
Youth which gives the wrong notions that if you
apply this cream then you ...

Are Youth are working or only
enjoying in ads ?

YouTube videos are no longer supported on Slideshare

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YouTube videos are no longer supported on Slideshare

View original on YouTube

YouTube videos are no longer supported on Slideshare

View original on YouTube

How Youngsters are taken in ads to develop the
‘Young India Concept’ ?

Are these all different way of
representing youth are realistic as per
the wants of the Youngsters of India ?
Example – Vr...

Works Cited
◎ Charles, Hannah. "Hypodermic Needle Theory." Slideshare.
<https://www.slideshare.net/HannahCharlesMedia/hypo...

Thanks!
Any questions?

Youth Representation in advertisement