Digital 2022 United States of America (February 2022) v02

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS
DIGITAL 2022
THE UNITED STATES OF AMERICA

APP ANNIE SIMILARWEB LOCOWISE SKAI
GWI STATISTA GSMA INTELLIGENCE SEMRUSH
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SE...

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

!
The findings published in this report use the latest data available at the time of production. This may include revised ...

GLOBAL HEADLINES

7
7.91 8.28 4.95 4.62
BILLION BILLION BILLION BILLION
+1.0% +2.9% +4.0% +10.1%
57.0% 104.6% 62.5% 58.4%
TOTAL
POPULATION
M...

8
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AF...

9
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AF...

10
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

11
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

12
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ...

Hootsuite’s Perspective
Digital Trends
Three ways to embrace change and gain an edge on social media in 2022
Stretch the
s...

THE UNITED STATES OF AMERICA

16
333.9 353.5 307.2 270.1
MILLION MILLION MILLION MILLION
83.1% 105.9% 92.0% 80.9%
URBANISATION vs. POPULATION vs. POPULA...

17
+0.6% +2.8% +2.8% +12.5%
+1.9 MILLION +9.5 MILLION +8.4 MILLION +30 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEA...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

19
83.1% 36.5 99.0% 99.0% 99.0%
333.9 50.5% 49.5% +0.6% 38.6
MILLION +1.9 MILLION
URBAN
POPULATION
POPULATION DENSITY
(PEO...

20
313 M 315 M 318 M 320 M 322 M 324 M 326 M 328 M 330 M 332 M 334 M
+0.8% +0.7% +0.7% +0.7% +0.7% +0.6% +0.6% +0.6% +0.6%...

21
14.1% 12.8% 12.0% 12.5% 17.4%
333.9 6.0% 9.6% 6.4% 9.2%
MILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULA...

22
37.1% 30.0% 36.7% 20.7% 6.4%
-6.3% (-250 BPS) +9.5% (+260 BPS) +0.5% (+20 BPS) -1.0% (-20 BPS) +18.5% (+100 BPS)
96.6% ...

23
1H 56M 1H 12M 0H 58M 1H 27M
+22.1% (+21 MINS) +4.3% (+3 MINS) +18.4% (+9 MINS) +16.0% (+12 MINS)
7H 05M 4H 49M 2H 14M 1...

INTERNET

25
307.2 92.0% +2.8% 7H 05M 90.0%
MILLION +8.4 MILLION -1.4% (-6 MINS)
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE...

26
218 M
235 M
227 M 233 M 240 M
277 M 285 M 290 M 295 M 299 M 307 M
+8.0% -3.7% +3.0% +2.8% +15% +2.7% +2.0% +1.7% +1.2% ...

27
298.6 291.4 312.3
MILLION MILLION MILLION
89.4% 87.3% 93.5%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS...

28
7H 05M 3H 30M 3H 34M 49.5%
DAILY TIME SPENT USING THE
INTERNET ACROSS ALL DEVICES
TIME SPENT USING THE
INTERNET ON MOBI...

29
72.4%
65.1%
62.1%
58.0%
57.2%
56.4%
52.8%
50.8%
48.0%
44.3%
42.7%
42.1%
39.9%
35.4%
29.4%
FINDING INFORMATION
RESEARCHI...

30
70.1% 30.8% 38.0% 24.9% 26.0%
-5.5% (-410 BPS) -3.1% (-100 BPS) +3.3% (+120 BPS) [NEW DATA POINT] +4.8% (+120 BPS)
90.0...

31
53.31 +24.7% 134.10 +32.2%
MBPS +10.55 MBPS MBPS +32.68 MBPS
MEDIAN DOWNLOAD SPEED
OF CELLULAR MOBILE
INTERNET CONNECTI...

32
46.52% 50.19% 3.25% 0.04%
+0.1% (+3 BPS) +1.6% (+77 BPS) -18.3% (-73 BPS) -63.6% (-7 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-Y...

33
1.97% 0.82% 0.15% 2.14%
-14.3% (-33 BPS) +18.8% (+13 BPS) +25.0% (+3 BPS) -50.5% (-218 BPS)
49.42% 35.56% 6.40% 3.54%
+...

34
11 TWITTER.COM 689M 161M 13M 25S 3.57
12 INSTAGRAM.COM 666M 156M 18M 43S 3.33
13 BING.COM 651M 95.0M 21M 04S 4.86
14 FA...

35
01 GOOGLE.COM 57.3% 42.7% 2.00% 0.78% 0.43% 0.30% 0.11% 0.24% 1.18% <0.01%
02 YOUTUBE.COM 15.1% 84.9% 0.47% 0.13% 0.04%...

36
11 XVIDEOS.COM 8.34B 92.2% 7.8% 12M 00S 8.22
12 PORNHUB.COM 7.90B 88.5% 11.5% 8M 14S 6.51
13 EBAY.COM 7.73B 49.1% 50.9%...

37
11 MYSHOPIFY.COM 20M 19S 13.11
12 WIKIPEDIA.ORG 03M 39S 3.05
13 EBAY.COM 09M 55S 7.81
14 CHASE.COM 05M 28S 7.98
15 LIVE...

38
0.08% 2.52% 0.11% 0.15%
+100% (+4 BPS) +8.6% (+20 BPS) -15.4% (-2 BPS) -11.8% (-2 BPS)
87.34% 6.44% 0.06% 3.30%
-0.4% (...

39
01 WEATHER 100
02 GOOGLE 91
03 FACEBOOK 78
04 YOUTUBE 73
05 AMAZON 63
06 NEWS 55
07 WALMART 45
08 YAHOO 36
09 CRAIGSLIS...

40
25.7% 31.9% 21.1% 18.4%
USE VOICE ASSISTANTS (E.G. SIRI,
GOOGLE ASSISTANT) TO FIND
INFORMATION EACH WEEK
VISIT SOCIAL N...

41
22.8% 20.1% 22.0% 24.3% 16.8%
85.6% 43.2% 37.3% 33.3% 25.2%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHL...

42
91.6% 92.8% 1H 55M 39.8%
PERCENTAGE OF INTERNET USERS
AGED 16 TO 64 WHO STREAM TV
CONTENT OVER THE INTERNET
INTERNET US...

43
44.9% 17.8% 23.5% 12.6%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
...

44
26.0% 14.9% 9.7% 8.4%
80.9% 60.9% 31.4% 37.3%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEA...

45
$5.01 $3.27 $2.77 $2.57
BILLION BILLION BILLION BILLION
+22% (+$890 MILLION) +19% (+$517 MILLION) +20% (+$471 MILLION) ...

46
$220 $199 $151 $144
+1.0% (+$2.14) +4.2% (+$8.11) -0.3% (-$0.45) +3.8% (+$5.33)
40.1% $553 $688 $214
+9.4% (+109 BPS) +...

47
36.2% 24.8% 12.7%
USE A BANKING, INVESTMENT,
OR INSURANCE WEBSITE OR
MOBILE APP EACH MONTH
USE A MOBILE PAYMENT
SERVICE...

48
63.8% 39.3% 41.7% 34.2% 25.1%
EXPRESS CONCERN
ABOUT WHAT IS REAL
vs. WHAT IS FAKE
ON THE INTERNET
WORRY ABOUT
HOW COMPA...

50
80.9% 95.8% 87.9% 54.7% 45.3%
270.1 +12.5% 2H 14M +5.5% 6.6
MILLION +30 MILLION +7 MINS
SOCIAL MEDIA USERS
vs. TOTAL PO...

51
SIGNIFICANT
BASE
DATA
REVISIONS
178 M
186 M 192 M
214 M
230 M 230 M 230 M
240 M
270 M
+4.5% +3.2% +11.5% +7.5% 0% 0% +4...

52
2.0%
1.5%
9.4%
8.2%
13.6%
12.6%
9.7%
8.8%
7.6%
6.0% 6.2%
4.3%
6.2%
3.9%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEA...

53
53.9%
36.5%
27.6%
26.2%
25.3%
23.7%
23.3%
20.7%
19.5%
18.5%
18.1%
17.6%
17.5%
16.9%
15.9%
KEEPING IN TOUCH WITH FRIENDS...

54
74.2%
61.1%
60.7%
42.4%
41.8%
40.2%
39.0%
38.7%
28.7%
28.6%
27.9%
19.1%
16.5%
13.0%
12.6%
FACEBOOK
FACEBOOK MESSENGER
I...

55
26.2%
14.6%
10.1%
5.4%
5.3%
4.7%
4.3%
4.2%
3.4%
3.1%
FACEBOOK
WHATSAPP
INSTAGRAM
TIKTOK
IMESSAGE
FACEBOOK MESSENGER
PIN...

56
22.2 16.1 25.6 7.7 3.2
HOURS / MONTH HOURS / MONTH HOURS / MONTH HOURS / MONTH HOURS / MONTH
-4% -9% +19% +2% +6%
YEAR-...

57
10.3% 7.7% 8.5% 10.3%
61.7% 31.9% 19.9% 13.4%
ANY KIND OF SOCIAL
MEDIA PLATFORM
SOCIAL
NETWORKS
QUESTION & ANSWER
SITES...

58
54.1%
28.9%
28.7%
28.7%
27.8%
25.1%
23.9%
22.2%
19.7%
18.9%
17.1%
16.9%
16.1%
15.6%
15.2%
FRIENDS, FAMILY, AND PEOPLE Y...

59
1.62% 0.39% 0.36% [N/A] 0.20%
+230.6% (+113 BPS) -44.3% (-31 BPS) -32.1% (-17 BPS) [N/A] +122.2% (+11 BPS)
66.72% 10.99...

SOCIAL MEDIA PLATFORMS

!
In Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its...

62
179.7 53.8% 63.7% 54.8% 45.2%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON FACEBOOK
FACEBOOK...

63
97.4% 2.6% 28.7% 68.7%
USE ANY KIND OF
MOBILE PHONE
ONLY USE LAPTOP OR
DESKTOP COMPUTER
USE BOTH COMPUTERS
AND MOBILE P...

64
1 1 13 8 12 4 2 1 21 15
1 10 7 1 18
FACEBOOK PAGES
“LIKED” (LIFETIME)
POSTS “LIKED” IN THE
PREVIOUS 30 DAYS
COMMENTS MA...

65
0.03% 0.10% 0.04% 0.009% 0.13%
AVERAGE FACEBOOK POST
ENGAGEMENTS vs. PAGE
FANS: ALL POST TYPES
AVERAGE FACEBOOK POST
EN...

66
207.0 79.4% 51.7% 48.3%
MILLION
247.0 74.0% 80.4% +2.9%
MILLION +7.0 MILLION
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTUBE ...

67
01 SONG 100
02 SONGS 67
03 MUSIC 59
04 BABY 56
05 TIKTOK 37
06 MINECRAFT 29
07 ROBLOX 27
08 FORTNITE 23
09 MOVIES 20
10...

68
52.0% 56.7% 57.2% 42.8%
159.8 47.8% +1.7% +14.1%
MILLION +2.7 MILLION +20 MILLION
90
INSTAGRAM AD REACH
vs. TOTAL INTER...

69
42.6% 50.3% 62.1% 37.9%
131.0 39.2% +8.4% [N/A]
MILLION +10 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

70
6.75 2.0% 2.4% 49.6% 50.4%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON MESSENGER
MESSENGER’...

71
58.6% 69.1% 47.9% 52.1%
180.0 53.9% 0% +5.9%
MILLION [UNCHANGED] +10 MILLION
90
LINKEDIN AD REACH
vs. TOTAL INTERNET US...

72
34.9% 38.0% 55.1% 44.9%
107.1 32.1% +0.8% -0.9%
MILLION +850 THOUSAND -950 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTE...

73
76.90 23.0% 27.3% 25.0% -1.1%
MILLION -850 THOUSAND
90
POTENTIAL AUDIENCE
THAT TWITTER REPORTS
CAN BE REACHED WITH
ADS ...

74
28.1% 30.6% 77.3% 11.9%
86.35 25.9% -4.5% -14.3%
MILLION -4.1 MILLION -14 MILLION
90
PINTEREST AD REACH
vs. TOTAL INTER...

MOBILE

76
353.5 105.9% +2.8% 99.5%
MILLION +9.5 MILLION
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR ...

77
347 M 341 M 346 M 349 M 344 M 354 M
-1.7% +1.5% +0.7% -1.3% +2.8%
Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021
SOURC...

78
$120.00 2.2% $3.33 0.06%
PRICE OF THE
CHEAPEST SMARTPHONE
HANDSET (IN USD)
PRICE OF THE CHEAPEST
SMARTPHONE HANDSET
vs....

79
41.20% 58.47% 0.28% 0.01% 0.04%
+6.8% (+261 BPS) -4.5% (-276 BPS) +133% (+16 BPS) [UNCHANGED] -20.0% (-1 BP)
SHARE OF M...

80
4H 09M 12.19 -9% $43.04 +32%
BILLION BILLION
AVERAGE TIME THAT EACH
USER SPENDS USING A
SMARTPHONE EACH DAY
TOTAL NUMBE...

81
01 FACEBOOK META
02 FACEBOOK MESSENGER META
03 AMAZON AMAZON
04 INSTAGRAM META
05 TIKTOK BYTEDANCE
06 SNAPCHAT SNAP
07 ...

82
01 TIKTOK BYTEDANCE
02 YOUTUBE GOOGLE
03 FACEBOOK META
04 INSTAGRAM META
05 FACEBOOK MESSENGER META
06 ZOOM CLOUD MEETI...

83
01 YOUTUBE GOOGLE
02 TINDER MATCH GROUP
03 HBO MAX AT&T
04 DISNEY+ DISNEY
05 PANDORA MUSIC LIBERTY MEDIA
06 TWITCH AMAZ...

ECOMMERCE

85
92.7% 93.6% 63.3% 68.0% 79.1% 81.4% [N/A] [N/A]
90.8% 91.4% 70.2% 70.7% 66.6% 67.9% 63.4% 65.3%
91.1% 70.4% 67.3% 64.3%...

86
57.8% 23.1% 11.7% 17.3% 8.7%
PURCHASED A PRODUCT
OR SERVICE ONLINE
ORDERED GROCERIES
VIA AN ONLINE STORE
BOUGHT A SECON...

87
60.8%
45.7%
38.7%
37.7%
33.2%
32.8%
30.8%
22.4%
17.6%
17.4%
16.3%
11.9%
10.5%
8.3%
7.5%
FREE DELIVERY
COUPONS AND DISCO...

88
247.2 $767.7 $3,105 45.8%
MILLION BILLION
+2.7% (+6.6 MILLION) +19% (+$123 BILLION) +16% (+$427) +4.8% (+209 BPS)
YEAR-...

89
$87.38 $41.53 $59.15 $31.70
BILLION BILLION BILLION BILLION
+33% (+$21 BILLION) +17% (+$6.1 BILLION) +33% (+$15 BILLION...

90
01 SHOES 100
02 AMAZON 81
03 WALMART 73
04 NIKE 61
05 EBAY 29
06 TARGET 28
07 HOME DEPOT 21
08 SANDALS 15
09 SNEAKERS 1...

91
$39.76 $11.93 $12.57 $576.4
BILLION BILLION BILLION MILLION
+49% (+$13 BILLION) +49% (+$3.9 BILLION) +38% (+$3.5 BILLIO...

92
$85.58 $30.37 $36.08 $9.87 $9.27
BILLION BILLION BILLION BILLION BILLION
+13% (+$10 BILLION) +11% (+$3.1 BILLION) +17% ...

93
129.5 +7.9% $31.36 +10.2% $242
MILLION +9.5 MILLION BILLION +$2.9 BILLION YOY: +2.1%
NUMBER OF PEOPLE
ORDERING FOOD DEL...

94
264.9 +2.8% $1.30 +22.4% $4,894
MILLION +7.3 MILLION TRILLION +$237 BILLION YOY: +19%
NUMBER OF
PEOPLE MAKING
DIGITAL P...

DIGITAL MARKETING

96
35.3%
34.0%
31.2%
31.2%
26.7%
25.7%
23.3%
22.8%
21.8%
18.9%
17.6%
17.4%
17.2%
16.3%
15.8%
TV ADS
WORD-OF-MOUTH
ONLINE R...

98
54.9%
39.6%
35.9%
31.9%
22.0%
21.1%
19.9%
16.3%
15.2%
14.8%
13.4%
11.7%
10.3%
10.3%
8.5%
SEARCH ENGINES
CONSUMER REVIEW...

99
$190.4 $78.51 $68.78 $40.64 $2.49
BILLION BILLION BILLION BILLION BILLION
+15% (+$25 BILLION) +18% (+$12 BILLION) +10% ...

100
29.8% -2.0% $56.68 +12.6%
-61 BPS BILLION +$6.3 BILLION
SOCIAL MEDIA’S SHARE
OF TOTAL DIGITAL
ADVERTISING SPEND
YEAR-O...

101
82.2% +0.7% $156.5 +15.6%
+56 BPS BILLION +$21 BILLION
PROGRAMMATIC’S
SHARE OF TOTAL DIGITAL
ADVERTISING SPEND
YEAR-ON...

MORE INFORMATION

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

Hootsuite is the global leader
in social media management.
Our industry-leading tools power
social media for brands and
or...

Learn more at kepios.com
LEARN MORE »
LEARN MORE »
LEARN MORE »
LEARN MORE »
LEARN MORE »
Go beyond headlines and
hypothes...

Get closer to your audience with
the world’s largest study on the
online consumer
18M+
consumers data points brands market...

Diversity of industries
and topics
Statista bundles statistical data on over
80,000 topics from over 170 industries.
The d...

Extensive
Datasets
We provide data on every mobile
operator in every country
worldwide, with over 30 million
data points, ...

Semrush .Trends
Data. Insights. Impact.
Semrush .Trends provides instant market overview
and competitive digital insights ...

Similarweb
provides insights
for any website,
app, industry and
market
Websites
100M+
Apps
4.7M+
Countries
190+
Industries...

Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in...

incidental, special, consequential, exemplary
or similar loss or damage, or loss or damage
of any kind, suffered by you or...

DATAREPORTAL.COM
REPORTS@KEPIOS.COM
@ESKIMON
SIMON KEMP

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1057327 views
Storytelling For The Web: Integrate... by Chiara Aliotta 973877 views
Artificial Intelligence, Data and C... by OECD Directorate ... 910242 views
How to Leverage AI to Boost Employe... by SocialHRCamp 385546 views
2024 State of Marketing Report – by... by Marius Sescu 218326 views
Everything You Need To Know About C... by Expeed Software 235577 views

View on Slideshare

1 of 116 Ad

View on Slideshare

1 of 116 Ad