Why Emotional Ads Beat Rational Ads - The Power of Emotional Advert...

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From Emotional Ads Work Best - https://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm
Why Emotion...

Do Emotional Ads Work?
Many executives believe that emotions don’t impact their buying
decisions. Yet, data shows emotiona...

Understanding Emotional Advertising
Emotional advertising
connects on a human
level by tapping into
feelings rather than
p...

The Power of Emotional Ads
According to the IPA dataBANK, emotional campaigns show a 31% pro
fi
tability
boost, compared t...

Why Emotional Ads Outperform Rational Ones
Emotional stimuli bypass cognitive processing. Our brains respond to
emotions m...

Emotional Branding in Action
Nike’s branding centers around
the emotion of “success in sport.”
This emotionally driven the...

How Smaller Brands Can Use Emotional Ads
Smaller brands may struggle without name
recognition, but they can succeed by seg...

Emotional Ads Boost Recall
In a study, 81% of subjects
remembered brands shown in
emotional ads, versus 69% who
recalled b...

Emotional Ads and Audience Age
Studies show older adults prefer emotional ads and remember 22% of the
content, while young...

Read the original Emotional Ads article:
Includes links to studies:
https://www.neurosciencemarketing.com/
blog/articles/e...

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