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Miao et al. (2021)
An Emerging Theory of
Avatar Marketing
Miao et al. (2021)
What is an Avatar?
• A digital entity
• Anthropomorphic appearance
• Controlled by a human or software
...
Avatar Marketing
 Predicted to increase by:
• 241% in the travel and hospitality industry
• 187% for consumer goods
 Eff...
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