Designing ballot cure forms that invite voters to act

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

1 | Designing Ballot Cure Forms: Research & Recommendations
Designing ballot cure forms
that invite voters to act
Research...

2 | Designing Ballot Cure Forms: Research & Recommendations
About this project
In some states, if a vote by mail envelope ...

3 | Designing Ballot Cure Forms: Research & Recommendations
Who our participants were
Procedure
We spoke to 8 participants...

4 | Designing Ballot Cure Forms: Research & Recommendations
How we tested
First, we learned about who our participants wer...

5 | Designing Ballot Cure Forms: Research & Recommendations
How we tested
Next, each participant was linked to a packet of...

6 | Designing Ballot Cure Forms: Research & Recommendations
How we tested
Then, each participant was told a second scenari...

7 | Designing Ballot Cure Forms: Research & Recommendations
How we tested
Lastly, each participant was told the third scen...

Voter experience

9 | Designing Ballot Cure Forms: Research & Recommendations
How the participants are voting in the 2020 election
Voting op...

10 | Designing Ballot Cure Forms: Research & Recommendations
Voting at the polls
We asked the participants: “What is most ...

11 | Designing Ballot Cure Forms: Research & Recommendations
We asked the participants: “What is most important to you whe...

Tested pages

13 | Designing Ballot Cure Forms: Research & Recommendations
We tested six existing cure forms
from all over the US.
We re...

14 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Though its steps was clear and helpful...

15 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Participants enjoyed its simplicity,
t...

16 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Form C
Though participants weren’t cra...

17 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Form D
Participants hunted for point o...

18 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Form E
Confusing or unfriendly verbiag...

19 | Designing Ballot Cure Forms: Research & Recommendations
What participants said
Form F
A mobile curing option is a hug...

20 | Designing Ballot Cure Forms: Research & Recommendations
Typical participant reactions to the cure forms
● Clear, simp...

21 | Designing Ballot Cure Forms: Research & Recommendations
Form rankings
Most favored Least favored

Learnings

23 | Designing Ballot Cure Forms: Research & Recommendations
Make it trustworthy
The first action a voter takes is to iden...

24 | Designing Ballot Cure Forms: Research & Recommendations
In addition to making the form trustworthy, voters have to un...

25 | Designing Ballot Cure Forms: Research & Recommendations
“Finally, the letter and form need a clear call-to-action to ...

26 | Designing Ballot Cure Forms: Research & Recommendations
Tight deadlines can make the curing process hard or impossibl...

Recommendations

28 | Designing Ballot Cure Forms: Research & Recommendations
Form recommendations
Based on what we learned, we
created a s...

29 | Designing Ballot Cure Forms: Research & Recommendations
Form recommendations
Use the header to make it trusted
● Stat...

30 | Designing Ballot Cure Forms: Research & Recommendations
Form recommendations
Explain the problem clearly
● Friendly, ...

31 | Designing Ballot Cure Forms: Research & Recommendations
Form recommendations
Show them where to sign
● Legal statemen...

Appendix

33 | Designing Ballot Cure Forms: Research & Recommendations
Participant breakdown
Participant
no. Zip City/Borough, State...

34 | Designing Ballot Cure Forms: Research & Recommendations
Form interest breakdown
Participant
no.
Favorite Least
CF01 B...

35 | Designing Ballot Cure Forms: Research & Recommendations
Form appearance breakdown
Participant no. 1st 2nd 3rd 4th 5th...

36 | Designing Ballot Cure Forms: Research & Recommendations
Original, unadapted pages

37 | Designing Ballot Cure Forms: Research & Recommendations
Original, unadapted pages

38 | Designing Ballot Cure Forms: Research & Recommendations
Original, unadapted pages
Pg. 1
Pg. 2

For more information:
hello@civicdesign.org
Center for Civic Design
civicdesign.org
@civicdesign

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1060498 views
Storytelling For The Web: Integrate... by Chiara Aliotta 978090 views
Artificial Intelligence, Data and C... by OECD Directorate ... 916989 views
How to Leverage AI to Boost Employe... by SocialHRCamp 389109 views
2024 State of Marketing Report – by... by Marius Sescu 220145 views
Everything You Need To Know About C... by Expeed Software 236739 views

View on Slideshare

1 of 39 Ad

View on Slideshare

1 of 39 Ad