Greater Zion Marketing Series: Get These Million Visitors to Your Biz

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

May 7, 2022

IRONMAN Events
• More than $120m in direct
economic impact since 2010
• Estimated $80m in 2022

IRONMAN 70.3 World Championship

IRONMAN Events
• IRONMAN World Championship
• Saturday May 7, 2022
• IRONMAN 70.3 World Championship
• Friday, October 28,...

Hospitality
“This place has the greatest hospitality
of any race I’ve been to with IRONMAN.
The entire town and neighborin...

Help us build the story of success.

LO V E CO M M UN I CAT I O N S
G r e a t e r Z i o n
M ake The M o s t o f Yo ur I R O N M AN Adver t is ing

Search Engine Visibility
Search
Starting Online Journeys
93% of all web traffic starts at the search engine1
Be visible wh...

Begin to understand how people
are seeking what you offer
Research
Target interested visitors and
competitive searches
Pai...

Know what your audiences is looking for when
they search.
2. Understanding Search Intent
Learn from what is already workin...

Understanding Search Intent
Search
Unqualified Shopper
Exploring options
Seeking category pages
Qualified Shopper
Seeking ...

2019 Kona IRONMAN Search Trends
RESTAURANTS
NIGHTLIFE

2019 Kona IRONMAN Search Trends
EVENTS &
LISTINGS
HIKING &
CAMPING

What Can You Do To Your Site?
Search
New Content
Write a unique post about how
you’re serving IRONMAN
guests
Offers
Repres...

SEARCH
TARGETING
AD
ACTION
Someone searches one of
your keywords
Elements of a Paid Search Campaign
Paid Search
Audience a...

Remarket to users
interested in IRONMAN
with display ads
Compete for key search
topics that will drive
sales
Target mobile...

Other Campaigns to Consider
Search
Local Campaigns
- Will show ads alongside your
Google Maps listing, or in your
business...

Free Promotion With GMB
Search
1. Ensure your Google My
Business listing is active
and up to date
-Google may let users kn...

Share a personalized resource or story with
IRONMAN visitors
Offer Optimized Content
Search, display, and local campaigns ...

Social Media
Search
Connecting With Athletes
Organic and paid social media strategies to attract
athletes and their famili...

Growth
Usage has grown from
7% to 65% in the last
ten years.
Engagement
People spend an
average of 145 minutes
per day on ...

01 02 03 04 05
Informational Educational Entertaining Promotional Behind the Scenes
Organic Content Strategy
Post consiste...

Search hashtags on your own to identify new
opportunities from similar posts
Find New Opportunities
Find relevant IRONMAN ...

Hashtags
#IRONMANStGeorge
#IRONMANZion
#IRONMANtri
#IMWC
#GreaterZion

Going LIVE
Social Media
Social media live streaming turns a video
from a broadcast into a conversation.
Streaming is for e...

Timely Responses
Ask Questions
Get Specific
64% of people say they’d rather a message from a
business than a call or email...

Confirm your account information
View Ad Account Settings
Set up your preferred payment method
Payment
Once you’ve created...

1 2 3 4 5
Goal Budget Targeting Audience Timing
Establish clear,
measurable goals
to keep your
campaign guided
Be realisti...

Budget and Timing
Social Media
Budget is a big parameter for your paid social media campaign. Whether you
have $100 or $1,...

Audience and Targeting
Social Media
To maximize budgets, focus on individuals that are currently in your location
and/or g...

Messaging
Social Media
What strategic partnerships can you build with other local business?
• Utilize those partnerships t...

Thank You!

Managing your
Online Reviews
Give travelers the confidence to book with you

About Tripadvisor
Todd Skelton, Head of DMO Sales, Western US & Canada

Tripadvisor
Tripadvisor
is the world's
largest travel
guidance
platform
Global reach +
recognition
Align with 20+ years of...

400M
Travelers guided every month
1B
Contributions
190
Countries
28
Languages
Source: Tripadvisor Internal Data, Jan 2022

Tripadvisor 5
We have more scale than you think
Source:SimilarWeb, 2021

Nearly 8M
listings across
190 countries
4.2M
restaurants
2.3M
accommodations
1.3M
attractions
Source: Tripadvisor Internal...

We sit at the intersection of people-powered
travel guidance and the businesses that
bring the travel experience to life.
...

Tripadvisor
Eater
The Infatuation
Conde Nast Traveler
Travel & Leisure
Airbnb
Expedia
Kayak
Yelp
Pinterest
Facebook
Instag...

Tripadvisor 9
We reach consumers at
every stage of the journey
Source: Tripadvisor Personalization Study, 2019, 2019 Tripa...

Tripadvisor
Tripadvisor Traveler Sentiment Study, 6/19-6/28/20; 2,300 Respondents across US, UK, Japan, Italy,
Australia, ...

Tripadvisor
Source: GWI; Q1’21 Global
turn to us when looking for local options
USERS FROM AROUND THE GLOBE
11
Things to D...

Reputaion
Management

Factors driving
traveler engagement
Number of
photos
Total number
of reviews
Management
responses in
the past year
Number ...

The Tripadvisor
popularity ranking
Recency
Quantity
Quality

Tripadvisor tools to help manage
your online reputation
Monitor review
and performance
activity
Collect reviews
and custom...

6 tips to keep top of mind
Register and claim your listing
Include a description of your business
Add photos and videos
En...

Claim your Tripadvisor listing
1
www.tripadvisor.com/owners

www.tripadvisor.com/GetListedNew
Claim your Tripadvisor listing, con’t.

Update your business
description, add photos, and
highlight amenities to attract
traveler’s attention
Generate more feedba...

Review and edit business details
2

Upload + manage photos
3
73% of Tripadvisor users use
photos from other travelers to
help them make a decision

Encourage guests to write reviews
4
Fresh reviews matter
What are things like today at your property?
Improvements matter
...

New reviews help
assure travelers.
23
Source: Tripadvisor Sentiment Research, Wave 3, May 2020.
Source: Power of Reviews, ...

How to encourage
guests to write reviews
24
Widgets
Reputation Pro
Reminder cards
Stickers
Downloadable assets

● Lean on us to deliver automated
review requests on your behalf.
● Collect more reviews across email,
text*, and app.
● C...

Promotional tools for business
www.tripadvisor.com/GetListedNew

Respond to reviews
5
● Get real-time review
notifications so you can
deal with issues as they
arise and thank travelers fo...

Get notified and track reviews
6
● See your reviews across Tripadvisor,
Google, Facebook and the largest
OTA's — all on th...

65%
of users are more likely to
book a hotel which responds
to traveler reviews
85%
of users agree that a
thoughtful owner...

The anatomy of a good response
Thank you for taking the time to share your experience and feedback on your recent
stay wit...

Best practices for responding
Sign up for review notification emails
Respond promptly
Say ‘thank you’
Be original
Highligh...

● Use Tripadvisor’s industry-leading
review insights — and take actionable
steps to make guests love you even more.
● Disc...

Additional tools
and resources

www.tripadvisor.com/insights
Research and white papers
Best practices
Tutorials
On-demand webinars
Insights

www.tripadvisorsupport.com
Help Center

Log into the owner Management Center
Click “Contact us” from the navigation
Complete and submit the form
Contact Us

More reviews.
More visibility.
More bookings.

Helpful Links
● To Claim Your Listing on Tripadvisor:
www.tripadvisor.com/owners
● To Create a New Listing on Tripadvisor:...

Case Study

Tripadvisor
Case Study: Lorenzo Hotel
41

Tripadvisor
Case Study: Lorenzo Hotel
42

Tripadvisor
Case Study: Lorenzo Hotel
43
The Situation:
When location managing director, Al DeBerry was hired in
2020, the...

Tripadvisor
Case Study: Lorenzo Hotel
44
The Situation:
When location managing director, Al DeBerry was hired in
2020, the...

Tripadvisor
Case Study: Lorenzo Hotel
45
The Situation:
When location managing director, Al DeBerry was hired in
2020, the...

Tripadvisor
Case Study: Lorenzo Hotel
46
The Plan:
At the end of 2020, the Lorenzo was at #55.
The Lorenzo Hotel made focu...

Tripadvisor
Case Study: Lorenzo Hotel
47
The Plan:
Al and his team shifted their focus to
Tripadvisor as their primary gau...

Tripadvisor
Case Study: Lorenzo Hotel
48
The Execution:
Set goals for 2021 to lift their #55 ranking to
specific levels of...

Tripadvisor
Case Study: Lorenzo Hotel
49
The Execution:
Set goals for 2021 to lift their #55 ranking to
specific levels of...

Tripadvisor
Case Study: Lorenzo Hotel
50
The Execution:
Team buy-in. The staff was inspired to deliver
a great experience ...

Tripadvisor
Case Study: Lorenzo Hotel
51
The Execution:
Business Cards with a QR code for their
Tripadvisor listing. This ...

Tripadvisor
Case Study: Lorenzo Hotel
52
The Execution:
Quick Response to Reviews - all reviews are
responded to within 24...

Tripadvisor
Case Study: Lorenzo Hotel
53
The Execution:
Monitoring Reviews and Feedback
constantly - department heads were...

Tripadvisor
Case Study: Lorenzo Hotel
54
The Result:
The Lorenzo Hotel’s ranking started to soar
from #55 to #50.

Tripadvisor
Case Study: Lorenzo Hotel
55
The Result:
The Lorenzo Hotel’s ranking started to soar
from #55 to #50.
To #40

Tripadvisor
Case Study: Lorenzo Hotel
56
The Result:
The Lorenzo Hotel’s ranking started to soar
from #55 to #50.
To #40
T...

Tripadvisor
Case Study: Lorenzo Hotel
57
The Result:
The Lorenzo Hotel’s ranking started to soar
from #55 to #50.
To #40
T...

Tripadvisor
Case Study: Lorenzo Hotel
58
The Result:
By December 2021, the
Lorenzo Hotel made it to
#1.
● Up 55 spots in 1...

Tripadvisor
Case Study: Lorenzo Hotel
59
Takeaways:
● Increasing your ranking is possible in any circumstances with the ri...

Tripadvisor
Case Study: Lorenzo Hotel
60
“Be Friendly & Just Care!”

1
Greater Zion March Marketing Series

2
Keys to Our Success
• Partnerships
• Create relationships with your competition
• Hire experts (easier said than done)
•...

3
Ways to engage our guests
• Engage our front desk team members
• Referral cards
• Social media influencer opportunities
...

4 ©2021 Wittwer co. All Rights Reserved

IRONMAN MARKETING CAMPAIGN
BRONZE PACKAGE _______________________________________________
• 20 Live DJ Announcements sprea...

Greater Zion Marketing Series: Get These Million Visitors to Your Biz

Share SlideShare

Facebook
Twitter
LinkedIn

Embed

Size (px)

Show related SlideShares at end

WordPress Shortcode

Link

LinkedIn
Facebook
Twitter
Email

Replay

Top clipped slide

View on SlideShare

1 of 101 Ad

1 of 101 Ad