IP Strategy HTB learning 12 September 2023

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IP STRATEGY
INTEGRATION OF IP INTO BUSINESS MODELS
DOMINIQUE CHRIST| 12TH SEPTEMBER 2023

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IP STRATEGY
PRESENTER
Dr. Dominique Christ
 IP practitioner, partner for companies on topics such as IP strategy,...

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SIMPLE CONTENT OVERVIEW
 Integration of IP in Business Models:
Generic IP-Strategies
 Creating IP-based Business...

INTEGRATION OF IP
INTO BUSINESS
MODELS:
GENERIC IP-
STRATEGIES

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BUSINESS MODEL - DIMENSIONS
 The business model of a company explains the underlying
economic logic upon which pr...

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GENERIC IP-STRATEGIES: FORTRESS
MONOPOLY
IP STRATEGY
Source: Pike, C.Y.: Virtual Monopoly,
London, 2001

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GENERIC IP-STRATEGIES: VALUE-ADDED
MONOPOLY
IP STRATEGY
Source: Pike, C.Y.: Virtual Monopoly,
London, 2001

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GENERIC IP-STRATEGIES: HUB MONOPOLY
IP STRATEGY
Source: Pike, C.Y.: Virtual Monopoly,
London, 2001

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GENERIC IP-STRATEGIES: MONOPOLY IN-A-BOX
IP STRATEGY
Source: Pike, C.Y.: Virtual Monopoly,
London, 2001

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GENERIC IP-STRATEGIES: VALUE CHAIN
MONOPOLY
IP STRATEGY
Source: Pike, C.Y.: Virtual Monopoly,
London, 2001

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MARKET-BASED VIEW
IP STRATEGY
Source: Michael E. Porter (1991), Towards
a dynamic theory of strategy, in: Strategi...

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ATTRACTIVENESS OF INDUSTRIES
IP STRATEGY
Source: Michael E. Porter (1991), Towards
a dynamic theory of strategy, i...

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PORTER’S FIVE FORCES
IP STRATEGY
Source: Michael E. Porter (1991), Towards
a dynamic theory of strategy, in: Strat...

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RESOURCE-BASED VIEW
IP STRATEGY
Source: Barney, J.B. (1994), A hierarchy of
corporate resources, in: Shrivastava e...

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RESOURCE-BASED VIEW
IP STRATEGY

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STRATEGIC VALUE OF RESOURCES
IP STRATEGY
Source: Amit, R../Schoemaker, P. (1993),
Strategic assets and organizatio...

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MARKET AND RESOURCE PERSPECTIVE
IN BUSINESS MODELS
IP STRATEGY
Source: Wurzer et al. (2016), Die 360° IP
Strategie...

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VALUE ADDED MONOPOLY
IP STRATEGY
Source: Wurzer et al. (2016), Die 360° IP
Strategie, Vahlen

CREATING IP-BASED
BUSINESS MODELS
EXAMPLE THERMOMIX

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BUSINESS MODEL DESCRIPTION
THERMOMIX
IP STRATEGY

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IP-BASED BUSINESS MODELS
IN DIGITAL ECO-SYSTEMS
IP STRATEGY

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360° OBJECTIVES MATRIX
IP STRATEGY

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360° IP STRATEGY – OBJECTIVE MATRIX
THERMOMIX
IP STRATEGY

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The generic strategies are not necessarily compatible with each other. If a
firm attempts to achieve an advantage ...

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