100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

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What 100M phone
calls reveal about
data-driven marketing
Presented by Jason Tatum, VP of Product at CallRail

Jason Tatum
VP of Product
CallRail
Meet Your Speaker
2
Jasonʼs professional experience spans the nonprofit,
publicly trade...

CallRail by the numbers
1 billion+
Call volume
500B+ spoken words
200,000+
Businesses use CallRail, including
7,000 market...

Your conversations
are a goldmine of
untapped insights
4
What phone calls reveal
about data-driven marketing:

Time
consuming
Only
quantitative
Hard to track
& analyze
Ineﬀicient
How we thought about phone calls in the past…

“Consumers prefer to call
businesses for many types of transactions —
particularly high-stakes purchases such as in
health...

Inbound Callers = Your Best Leads
7
Consent Eﬀicient
conversion path
Robust
usage
High buying
intent

8
Mining the gold
in conversations

The first era:
Call Tracking
9
Call attribution
CRM integration
Lead qualification
Call recording & transcription
Marketin...

Call Tracking: The first gold mined from conversations
10
Google Search:
“Family attorney near me”
Conversion data
sent to...

Call Tracking: The first gold mined from conversations
11
Google Search:
“Family attorney near me”
Conversion data
sent to...

12
Call attribution
CRM integration
Lead qualification
Call recording
Marketing ROI
Keywords, phrases
Buying intent
Produc...

Calls: The richest source of intelligence.
Source: 2023 CallRail data across calls, text, SMS, and forms submissions.
Aver...

Conversation data could improve…
Lead
Conversion
Customer
Experience
Marketing
Optimization
Agent
Performance
14

Danielle: Yes, that all sounds good. I definitely want to get this fixed right
away, it makes me really nervous having car...

Complete Comfort: I completely understand, we don't want you exposed
to that for any longer than necessary. Let me take a ...

Complete Comfort: Thank you for
calling Complete Comfort, this is
Mark speaking. How may I help you
today?
Danielle: Hi, I...

The Challenge: Extracting the gold
Humans donʼt have the capacity or
capability to analyze hundreds of
calls, transcripts,...

The Answer: Superhuman AI
purpose-built to understand and analyze speech
19

Two real-world examples
Using AI to mine gold
from conversations
20

Call Transcript
Complete Comfort: Thank you for calling Complete Comfort, this is Mark speaking. How may I help you today?...

AI summarizes insights across three calls
23
6m 21s
Call
#1

AI surfaces Action plan and Agent coaching recommendations
24
Call
#1

AI summarizes insights across three calls
Summary of Multiple Interactions:
The customer has been having issues with her h...

AI recommends actions across agents
26
Call #1
6m 21s
Call #2
10m 14s
Call #3
4m 50s
Recommendations for the Next Agent
● ...

Business Implications: Insights across calls
27
● At-a-glance insights for managers and owners
on customer interactions an...

28
Lead Source:
Google Ads
Call Length:
<1 min over multiple calls
Business:
Specialized in new
concrete installation
Real...

Analysis: most callers (76%)
wanted something the business didnʼt sell
29
From the call transcript
Do you sell concrete?
I...

Implications: Make money or save money?
New Products or Services
● Consider expanding oﬀerings
● Explore referral relation...

How AI-mined
gold from calls
can transform
your business
31

● Best leads from your best
marketing sources
● Automated workflows for
lead follow-up
● Complete context on
leads, recomm...

What it means for you
33
Agency
● Stay close to your client and
customers
● Identify patterns in
performance across channe...

AI-mined insights make your business more human
AI doesn’t need to replace
customer conversations —
the insights it mines ...

Questions you should ask…
● Do you think you’re attracting good leads,
but results aren’t showing it?
● Do you have an acc...

Plus, Callrail works great with your tools!
See our full list at www.callrail.com/integrations
Report phone calls from you...

Ready to give CallRail a try?
Get started for FREE
Use the QR code to the right to
learn more and start your 14-day
free t...

thx.

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