Social Content Factory - Benchmark by EBG - London 2017

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SOCIAL CONTENT FACTORY
APRIL 28th
2017

CREATE CONTENT THAT MATTERS
AMBITION

CONTENT THAT IS
COMPELLING, DIVERSE AND FREQUENT
A need for content that matters :
• Compelling content,
• Fresh content (...

THE TRADITIONAL MODEL
DOESN’T APPLY HERE
Every piece of content is a new creation :
• Variable budget
• Variable timelines...

TRADITIONAL PROCESS APPLIED TO SOCIAL CONTENT
DEFINE
SOCIAL
CALENDAR
DEFINE
CREATIVE
DESIGN
ESTIMATE
PRODUCTION
BUDGET
FIN...

TYPE
OF CONTENT
WE NEED TO BALANCE THE SOCIAL CONTENT EQUATION
VOLUME
PER TYPE PER
MONTH
DESIGN
PER TYPE
COST
PER TYPE
BUD...

THE CONTENT FACTORY
A NEW TAKE OF SOCIAL CONTENT PRODUCTION
OUR SOLUTION
THE DESIGN SHOP
(OPTIMIZE)
THE FACTORY
(REPEAT)

THE CONTENT FACTORY
A NEW TAKE OF SOCIAL CONTENT PRODUCTION
THE DESIGN SHOP THE FACTORY

THE DESIGN SHOP
T V
D C
B
SOCIAL
PLANNER
ART
DIRECTOR
PRODUCE
R
MARKETING
DESIGN
VOLUMETYPE
BUDGET
UNIT COST
SOCIAL
CALEND...

WHAT IS IN A CONTENT TOOLBOX?
PACKAGED CONTENT PRODUCTION

CONTENT PLAYBOOK
CREATIVE DESIGN
TREATMENT
TECHNICAL SETTINGS
SETS & EQUIPEMENT
BOUT A BOUT LANCÔME

STANDARD TIMELINES PER TYPE OF CONTENT
Business Days D-25 D-15 D-14 D-13 D-12 D-11 D-10 D-9 D-8 D-7 D-6 D-5 D-4 D-3 D-2 D-...

PRE-SELECTION OF TALENTS & MODELS
TALENT & MODEL POOL TO
TAP INTO

REPOSITORY FOR ASSET SHARING
A REPOSITORY TO SHARE
AND RETRIEVE CONTENT
TO USE, REPURPOSE OR
LOCALIZE AS NEEDED.

SELECTION OF FACILITIES PER TYPE OF CONTENT
Client Premises
Content Studios
Outdoor Shoots
FILM AUBERVILLIERS

THE CONTENT FACTORY
A NEW TAKE OF SOCIAL CONTENT PRODUCTION
THE DESIGN SHOP THE FACTORY

ALIGNED MONTHLY CONTENT PLANNING
BUILD MONTHLY
PRODUCTION CALENDAR
BUILD MONTHLY
SOCIAL CALENDAR
ESTIMATE
MONTHLY COST
DIS...

EXAMPLES OF WORK

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