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Sharing Video on Facebook
YouTube linking vs. native uploads
What we heard:
Facebook’s video-sharing strategy is
evolving, and gives strong preference to
native video uploads within t...
What we did:
An experiment in the spring of 2015. Duke’s
social/video team tested how Facebook’s
algorithm is treating vid...
Example #2: Results
Data YouTube Upload
Total Video Views 166* **20,686
321,067
Average Video View Duration 3:35 :51
Post ...
10 of 17 Ad
10 of 17 Ad