Telehealth Secrets 2019: Finding Patients: The Power of Search Mark...

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FINDING
PATIENTS
The Power of Search Marketing

If Telehealth is a Win-Win-Win
Productivity
Flexibility
Better Preventive Care
Increased Pool of Patients
Reputation
Conne...

Why have Patients Not adopted?
Despite rapid growth - Telehealth services still represent less than 1% of Healthcare spend...

Why have Patients Not adopted?
 Habit
 Trust
 EHR Portability
 HIPAA
 Location
 Availability
 Investment
 Confusio...

In-Patient Telehealth is NOT In-Home Telehealth

Waves of Telehealth Adoption
FIRST WAVE
2014-2017
"Wraparound" service evenings/weekends
Patient data are separate:
On-dem...

How Can You Be Found?
– When You Have No Location?

Search Marketing
 Natural - SEO
 Paid - SEM
 Site Search
 Paid & Earned Social
 Voice - Semantic Search
 Mobile / Lo...

Search Optimization is Experience Optimization
16% Link Signals
(Inbound anchor text, linking domain authority, linking
do...

Search Optimization is Experience Optimization
1. How long are visitors spending on your page (Dwell Time)
2. The percenta...

Understand Patient Intent – Keyword Research
#01
 Patients are not searching for Telehealth or Telemedicine they are sear...

Know Your Competition
#02

Optimize Web Pages for Search
#03

Optimize Web pages for Search
#03
Leverage Rich Snippets / Schema.org to answer specific patient questions like hours of o...

Optimize Web pages for Search
#03
An ideal web page should do all of the following:
 Be hyper-relevant to a specific topi...

Optimize your Website for Mobile
#04
Source - Google Page Speed https://developers.google.com/speed/pagespeed

Optimize your Website for Mobile
#04
 In 2018, about 63 percent of paid Google search clicks in the United
States origina...

Claim your Google
Business!
#05

Publish & Distribute High-Quality Content
#06
Create content with patient’s the in mind.
Place your Content on relevant “A...

Leverage Search & Social Holistically
#07

Optimize your Website for Voice Search
#08
 72 % of people who own a voice-activated speaker use their
devices daily.
 4...

Create Compelling Video
#09
Video is an ideal way to explain and sell the benefits of Telehealth:
 Online video will make...

Create a Secure HTTPS website
#10
65% of secure websites rank in the top three positions
of SERP for high search volume ke...

Convert Visitors Into Patients
#10

Measure, Test, & Improve
#11

Questions?
Charlie Sardou
Sardou@gmail.com
linkedin.com/in/Sardou

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