Risks and rough edges: Building Genuine Relationships Through Libr...

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ROUGH EDGES AND RISKS
BUILDING GENUINE RELATIONSHIPS
THROUGH LIBRARY SOCIAL MEDIA
@ned_potter | #LibSocMed

TWITTER
The mouthpiece
of the library.
Mainly PGs and
Academics, some
public, some UGs
INSTAGRAM
Increasingly
important, h...

2010
2011
2012
2016
2018
2019
2020
2021

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...

WHY ARE THE NUMBERS UP?
People are online more
during the pandemic.
We’ve prioritised communication –
time and resource ha...

1. Core principles
2. Logistics
3. Hits and misses

CORE
PRINCIPLES:
UOYLIBRARY
VOICE AND
APPROACH

WE ARE AS
INFORMAL,
FRIENDLY,
AND HUMAN
AS POSSIBLE

WE ARE AS
INFORMAL,
FRIENDLY,
AND HUMAN
AS POSSIBLE

WE ARE HERE BECAUSE
WE WANT TO ENGAGE.

WE ARE HERE BECAUSE
WE WANT TO ENGAGE.

WE ARE INCLUSIVE.

WE ARE INCLUSIVE.

WE COMMUNICATE EARLY AND OPENLY.

WE COMMUNICATE EARLY AND OPENLY.

OUR USERS ARE THE
CAKE; EVERYONE
ELSE IS THE ICING.

WE USE THE
PLATFORMS
TOGETHER,
BUT NOT
THE SAME

WE USE THE
PLATFORMS
TOGETHER,
BUT NOT
THE SAME

WE ARE NOT
TRYING TO
PLEASE
EVERYONE

WE ARE NOT
TRYING TO
PLEASE
EVERYONE

CONSISTENCY
IS OVERRATED
(To clarify, it’s
not that
consistency
isn’t desirable
– it’s that it
isn’t essential.
Better to ...

IF IN DOUBT, SAY IT LIKE YOU
WOULD OUT LOUD, ONE TO ONE
JOIN IN WITH CONVERSATIONS

DON’T WASTE TIME ON FB: JUST
REINFORCE KEY MESSAGES

LOGISTICS:
UOYLIBRARY
TOOLS AND
PEOPLE

THE LIBRARY COMMS GROUP

THE LIBRARY COMMS GROUP
Three of us to do most social media.
(Plus the Library photographer also posts to Instagram.)
Two ...

THE LIBRARY COMMS GROUP
Written guidance on using Instagram, Twitter and Facebook
which everyone reads before they start p...

THE LIBRARY COMMS GROUP
We also use lots of tools within the platforms themselves
Pinned Tweets, Threads, Tagging useful a...

UOYLIBRARY
HITS AND
MISSES

EDUCATIONAL
We’ve promoted this so hard!
But it lacks a shareable hook…

POP CULTURE
The Twitter part of the study etiquette worked
brilliantly, but it was harder to translate to
Instagram where ...

SASS
Staff on the ground expressed worries, so we canned the campaign.

These are cherry-picked examples of
things which have worked well.
Ultimately we have a fair amount of
social media output...

The abiding lesson we’ve learned from the pandemic is that
prioritising communication is worth it, and we’ll continue to d...

QUESTIONS OR COMMENTS? HAPPY TO ANSWER THEM IN THE PANEL!

THANKS FOR LISTENING!
@UOYLIBRARY
#LibSocMed | @ned_potter

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