English report

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT

Assignment: Com...

TABLE OF CONTENTS

No. Contents Page
1. Key Summary 2
2. Methodology 3
3. History of Steamboat (Hot Pot) 4...

1. KEY SUMMARY

In this assignment, in a group of 8, we would have to research and
then analy...

2. METHODOLOGY

As mentioned before, in a group of 7 to 8, we are to:

i) Choose 2 businesses in the same industry fo...

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2. HISTORY OF STEAMBOAT RESTAURANTS

Hot pot is also known as
steamboat in most countries
near us such...

In Malaysia and Brunei, even the Muslims have start evolving their
own style fo...

3. BRIEF BIOGRAPHY

We have chosen to interview steamboat restaurants and among
the restaurants we fo...

3.1 Goh Huat Seng Restaurant

(The shop sign of Goh Huat Seng)
It is currently located at 59A,
Lebuh Kim...

As Malaysians, we all know that the extra 6% of government
service tax (GST) has a big effect on mo...

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writings in the latest menu. Besides that, the peak hours are also
during weekends and this is wher...

3.2 Tupaitupai Restaurant

It is in a spacious clearing of an old bungalow behind Dewan ...

Mr Nizam claimed that his parents’ purpose to start this restaurant
is because most steamboat restaur...

4. Comparative Analysis of the Competitive Traits

i) Number of competitors

For the Goh Huat Seng steamboat restau...

Figure 4.3

Location of competitor near Tupaitupai steamboat restaurant.

ii) Brief Bios of...

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located at Jalan Maharajalela, 50150, Kuala Lumpur. Their
business hour is from 12.00pm to 12.00am. XMQ KL ...

❏Food

1. Goh Huat Seng Steamboat Restaurant
The best thing about this restaurant is that the steamboat is ...

❏Location

1. Goh Huat Seng Restaurant
Most of their competitors also located at Georgetown,
Penang....

VI. Nature of The Market:

Both the restaurants are monopolistic competitive firms, because ...

VII. Comparative Analysis Summary Table:

Competitive Traits Business A (Penang
Based)
Business B (Klang
Valley ...

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5.1 Table of Similarity

Goh Huat Seng Restaurant Tupai Tupai Restaurant
Type of Food Steamboat & alacarte
(Teoch...

6. Conclusion of Analysis

We find that TupaiTupai Restaurant more successful compared
with Goh Huat S...

7. Recommendations

7.1. Goh Huat Seng Restaurant

Limited Access of Parking
The lack of parking spaces might ...

the wall with a piece of paper was also not a good idea. What they
should do is improve some ...

Closed on Public Holidays
As mention by Mr. Nizam during our interview, he stated that the
resta...

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Improve Parking Lot

The parking lot was well spaced, except that they are not well ...

8. Bibliography

➢History of Steamboat/Hotpot:
What is hotpot? (n.d.). Retrieved May 17, 2015, from
https://sites.go...

6. Appendices

● Appendix 1: Survey Questionnaire & Results

Date: 2nd May 2015, Saturday
Time: 4pm 6pm
Location:...

3. What is your peak hours?
Saturdays & Sundays, even foreigners would come and eat.

4. Who are your customers?
Midd...

Date: 6th May 2015, Wednesday
Time: 3pm 4pm
Location: TupaiTupai Restaurant

> Mr. Nizam, foun...

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We often see most of them having promotion parties here!

5) Was it easy for you to enter this market?
Well, I am sure...

● Appendix 2: Brochures

30

● Appendix 3: Minutes of Meeting

Members Roles
Abdul Qayyum Interview Questions
Interviewer
Audrey Ting Inform...

Members Roles
Abdul Qayyum History of Steamboat
Brief Bio of Tupai Tupai
Audrey Ting Comparative Analysis
Appen...

10. Attachements

33

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11. References

1. Pride, W.M, 2008. Foundations of Business. 2nd ed. U.S:
South Western Educational ...

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