Escape from the Forbidden Zone: Smuggling green and inclusive tech ...

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Escape from the
forbidden zone
smuggling green & inclusive tech past the gatekeepers
James Christie / SustainableUX
03/02/...

Indifference Concern Engaged Activism Revolution
Spice level 🌶🌶🌶🌶🌶

Indifference Concern Engaged Activism Revolution
Spice level 🌶🌶🌶🌶🌶

Agenda
A big coal-powered machine
Emergence of Web Sustainability
Guidelines and Laws
Setbacks
How to reduce internet CO2
...

Publishing
Corporate UX
Inclusive design (+ AI)
Digital Sustainability
My career so far:

The Internet’s Climate Cost
● 2-4% of global electricity
● Mostly powered by fossil fuels
● CO2 equivalent to the aviation...

https://httparchive.org

Ecograder report on nvidia.com

Ecograder report on amazon.com.
1 million pageviews = 31 tons of carbon dioxide.

Sustainable Web Design circa 2013
=
=
∴ Use data-aware design to reduce climate impact.
Data
Electricity
Electricity
CO2

Pathway to Punditry
Articles
Conferences
SustainableUX
Conference (‘16-’19)
Newsletter
The Future
?
??
?

4 years worth of SustainableUX
2016
2017
2018
2019

Digital Sustainability Today
Design process Governance Greenwashing Data-conscious design Data budgets
User psychology and...

Digital Sustainability Today
Design process Governance Greenwashing Data-conscious design Data budgets
User psychology and...

The Web Sustainability Guidelines
70 success criteria
Design & Content
Front-end Technology
Backend & Infrastructure
Proje...

Putting it into practice

This is an interesting concept.
I appreciate the passion behind this.
Park this for now.
Let’s circle back on this.
Let’s ...

2009 ADA (USA) amended
2010 Equality Act (UK)
2016 Web Accessibility Directive (EU)
2019 Accessible Canada Act 🍁
2023 M-24...

2009 ADA (USA) amended
2010 Equality Act (UK)
2016 Web Accessibility Directive (EU)
2019 Accessible Canada Act 🍁
2023 M-24...

PROGRESS
PROGRESS SLIDE - DEI, INCLUSIVE DESIGN, SUSTAINABILITY
MAINSTREAM
😎 Future so bright!

Plot twist!

DOGE Tech Team

We can’t say inclusive.
Call it something else.
- direct stakeholder quote

Getting it done anyway

1. Accessibility
2. Web Performance
3. Best Practices
Disguising the WSG

Accessibility
“…eliminating barriers that prevent people from perceiving,
understanding, navigating, and interacting with ...

3.10 Validate Form Errors and External Input
1.4.10 Reflow
3.3.1 Error Identification
1.3.1 Info and Relationships
1.4.8 V...

Accessibility hasn’t been “solved”
WebAIM’s 2025 report on the accessibility of the top 1,000,000 home pages:
95% of sites...

Americans with Disabilities Act
M-24-08 Strengthening Digital Accessibility and the Management of Section 508
ADA Title II...

Conduct Audits & Regression Tests
Performance Testing
Usability Testing
Compatibility Testing
Participatory design
Use a S...

Conduct Audits & Regression Tests
Performance Testing
Usability Testing
Compatibility Testing
Participatory design
Use a S...

Web Performance
…is how long a site takes to load, become interactive and responsive.
A 0.1s improvement in mobile speed c...

Conduct Audits & Regression Tests
Performance Testing
Usability Testing
Compatibility Testing
Participatory design
Use a S...

Conduct Audits & Regression Tests
Performance Testing
Usability Testing
Compatibility Testing
Participatory design
Use a S...

Conduct Audits & Regression Tests
Performance Testing
Usability Testing
Compatibility Testing
Participatory design
Use a S...

Semantic code practices
Include beneficial files
Avoid deprecated code
Use the latest stable language
Run fewer, simpler q...

Semantic code practices
Include beneficial files
Avoid deprecated code
Use the latest stable language
Run fewer, simpler q...

Define the frequency of data refreshes
Backup critical data
Measure impact of processing information
CDN use must be propo...

Data management procedures
Responsible emerging technology
practices
Responsible financial policies
Organizational philant...

UX
Web dev
Infrastructure
Business
Total
19 / 21
20 / 20
11 / 12
10 / 27
49 / 70
Progress over Perfection

An accessible, legally compliant site =
Improved performance =
A faster site =
Good product management practices = less re...

“woke nonsense”
Inclusive design
Inclusion
Accessibility
Sustainability
“good business”
Usability
Market Share
SEO
Efficie...

“woke nonsense”
ALT Tags
Assistive devices
Green hosting
“good business”
Even more SEO
Gamepad compatibility
Future proofi...

Reasons to be cheerful

% of adults who are somewhat or very worried about global warming

Escape from the Forbidden Zone: Smuggling green and inclusive tech past the gatekeepers - Tech Forum 2026

Escape from the Forbidden Zone: Smuggling green and inclusive tech past the gatekeepers - Tech Forum 2026

Escape from the Forbidden Zone: Smuggling green and inclusive tech past the gatekeepers - Tech Forum 2026

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